by Board Retailers Association | Sep 10, 2019 | Industry, News, Snowboard, Sustainability
By Tiffany Montgomery | Published Sep 10, 2019 Burton is shutting its offices, stores and websites around the world to participate in the Global Climate Strike on September 20. The strike, inspired by 15-year-old Swedish climate activist Greta Thunberg, is being led by students globally. SES spoke with Burton Co-CEO Donna Carpenter, who is currently based in Europe, about why Burton is getting involved. Greta has sparked a movement of students who are striking every Friday and demanding action from political leaders. The strikes have grown to 3.6 million participants in 169 countries. Burton plans to shut offices in the U.S., Canada, Europe, China, Japan, South Korea and Australia. All global flagship stores owned by Burton will open as a community gathering space before and after the marches, but cash registers will be closed. Burton’s website will not accept orders for 24 hours worldwide and instead re-direct to the Global Climate Strike website. Patagonia is also participating in the strike along with companies such as Ben & Jerry’s, Lush Cosmetics, and Seventh Generation. When I first heard about Burton’s participation in the strike, I remembered you telling me when we last talked that one of your goals as CEO was to speak out more about issues. Donna Carpenter: We are at a time when businesses have to take this role. Before, we didn’t see ourselves as having to move the needle on social issues. But because the government isn’t doing anything, I think it’s up to individuals and businesses. We also have these grassroots groups at Burton like Women’s Leadership and we have an environmental one called EPIC. They are the ones that brought...
by Board Retailers Association | Aug 22, 2019 | Industry, News, Snowboard, Trade Shows
The November show will not go on, Outdoor Retailer announced on its website on Wednesday. The Winter Market was scheduled for Nov. 5 to 7, but it is now being united with Snow Show slated for Jan. 29 to 31, 2020 in Denver. “We care deeply about our community, and alongside OIA, we’re working to support the diverse, evolving needs of the market in order to help the outdoor and snow industries thrive,” said Marisa Nicholson, Outdoor Retailer senior vice president and show director. “It’s our goal to bring our industry together and provide the most productive platform for success.” Outdoor Retailer held the first November show in 2018 after the outdoor community asked for Winter Market to occur before the buying season. It was previously held in early January and the Snowsports Industries America (SIA) show was later that month. But the first November show was rocky and received mixed reviews. Some said it was perfect timing and the quiet hallways allowed them to get real work done; others said it was a waste of their time and expenses. A SNEWS poll right after the November 2018 show found that 39 percent of voters felt the Winter Market was a disappointment and 15 percent said it was productive. Only 2 percent said it was the best show ever. After the cancellation of Interbike 2019, Outdoor Retailer announced that they were adding bikes to the 2019 Winter Market. Nicholson told SNEWS that they will continue to welcome bike brands to both shows. Nicholson in her statement continued, “Through ongoing feedback, it has become clear that one combined winter show in January will best support brands, retailers and reps,...
by Board Retailers Association | Aug 8, 2019 | Associate Members, Industry, News, Resources, Skateboard, Snowboard, Surf, Trade Shows, Wakeboard
PRESS RELEASES | Published Aug 7, 2019 BRA Names New Chairman, Executive Director The Board Retailers Association (BRA), a non-profit organization representing thousands of independently owned surf, skate, snow and wake retailers, is pleased to announce that it elected a new Chairman, George Leichtweis of Modern Skate & Surf this year. Having been on the Board of Directors as the Chairman of the Skateboard Committee for many years, George was a founding member of BRA and has been in the specialty retail business for 40 years. Former Chairman, Bruce Cromartie will remain on the Board of Directors. BRA Chairman George Leichtweis George is passionate about independent retailers being successful and believes that they are the backbone and feeder system for all the board sport industries. “It is where young kids have their first impression of each sport that will stay with them as they continue to grow into adults and pass on the ‘stoke’ to others. Board Retailers Association can provide smaller retailers with the tools to be successful and keep their doors open to continue to turn new kids on to the sports that they love.” George is the owner and president of Modern Sports, Inc, dba Modern Skate & Surf as well as Modern Skate Park. Over the last 40 years, he has operated multiple Modern Skate & Surf stores in Michigan and also the world-renowned Modern Skate Parks in Novi, Madison Heights and Grand Rapids, Michigan and has been involved in the “Extreme Sports” arena since 1979. He currently operates one location that consists of a retail store for Specialty Sporting Goods, a World Class Skate Park...
