by Board Retailers Association | Aug 21, 2021 | Competitions, Industry, Skateboard, Snowboard, Social Issues, Surf
Selema Masekela, the voice. Photo: Jeremy Deputat/Red Bull Content Pool Selema Masekela is a generational voice. Not just because he’s articulate. Because he’s put time in. He started answering phones at Transworld as an intern in the nineties. He announced every beach, skate, and snow event he could as a side hustle, then became the face of the X Games. And he can actually surf and snowboard. Like, really well. Aside from the athletes, there’s no one more respected in the world of action sports than Selema Masekela. Then he branched out, moving into the mainstream realm with ESPN, and E!, the celebrity gossip show we only watched because he was hosting. But talk to Selema for even a minute and it’s clear, at 49, he doesn’t really give a shit about those accolades anymore. Yeah, he’s good at his job. But he’s focused on something bigger. After George Floyd’s murder, Selema’s role in our world took on a whole new meaning. He’s been there to guide us and to remind everyone that yes, racial injustice really does exist in this space. Not everyone has been given the opportunity to take off on a set wave or ride powder. This isn’t new territory for him. He’s been reminding us for years, putting the work in with his Stoked Mentoring program to get more kids of color involved. Last spring, when things came to a boil socially, Selema was there to disseminate the chaos, to inspire change, which started with himself, taking back his birth name, and leading rallies. He’s not done. Not even close. In fact, he’s just getting started. I ran into him recently in Japan...
by Board Retailers Association | Apr 6, 2021 | Industry, News, Snowboard
Please click on the following link to view this Shop Eat Surf News Article: Snowboard Sales Boom This Season Please note that this article is a Shop Eat Surf Executive Edition article so you will need to sign up and pay for access before viewing. We, at BRA, feel that the benefits of the SES Executive Edition Membership outweigh the cost. Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
by Board Retailers Association | Feb 9, 2021 | Competitions, Snowboard
Mark McMorris has been here before. Photo: Red Bull Content Pool If you’re tuned into the core snowboard community, you know the value of a proper switch method — and from the moment Mikkel Bang took the win over Pat Moore in the Quarterfinals with a switch Method, one thing was abundantly clear — Natural Selection is a competition for your favorite snowboarder’s favorite snowboarder. The judging might have had the masses scratching its collective head here and there, trying to decipher trick differences and what constituted a stomp, those sorts of details, but in the end, most of it made perfect sense, and the finals day went down flawlessly. The men’s quarterfinals kicked off the day with matchups that couldn’t have been better on paper — Austen Sweetin vs. Blake Paul, Ben Ferguson taking on Sage Kotsenburg, Mikkel Bang and Pat Moore facing off, and two riders who may go down as G.O.A.T’s, Mark McMorris and Travis Rice going head to head. Displaying the ultra-smooth style and consistency we’ve seen from Paul throughout the competition, the Jackson Hole native put down a run that Sweetin simply couldn’t match in form or function on this day (especially with a missed landing or two). Ferguson managed to edge out Sage Kotsenburg. Both put down epic runs. A fall on a switch 9 on the final hit doomed Sage’s chances of taking the heat from the ultra-smooth Ferguson, though. The two surprises of the day came when McMorris took down event organizer/backcountry god Travis Rice, laying down a flawless run with back-to-back 7’s that looked all too easy. Rice, knowing he had to step things up...
by Board Retailers Association | Jan 6, 2021 | Corona Virus, Distinguished Retail Members, Educational Opportunity, Kiteboard, Resources, Retail Strategy, Skateboard, Snowboard, SUP, Surf, Wakeboard
Board Retailers Association organizes and expresses the views and concerns of independent board specialty retailers to industry associations, major trade show organizations and others in an effort to help promote our industry, support the board sports specialty retailers and protect our Lifestyle. BRA Retailer Roundtable Panel Discussion (Surf Expo Connect – Sept. 2020) View board sport specialty retailers from around the United States speak about how they are managing these challenging times, the resources they have leaned on and new opportunities that lie ahead. This remarkable Retailer Roundtable Panel Discussion initially aired at the Surf Expo Connect virtual tradeshow on September 17, 2020 Host: George Leichtweis, BRA Chairman and Owner of Modern Skate & Surf (Royal Oak, MI) Panelists: Ferguson Herivaux, One Gig (Boston, MA) Coco Tihayni, Surf Diva (La Jolla, CA) D. Nachnani, Coastal Edge (Virginia Beach, VA) Paul Erickson, Management One Tune in with Doug Works from Board Retailers Association – PropagandaHQ.net interview by Vipe Desai This is a video of an interview conducted on September 28, 2020 by Vipe Desai of PropagandaHQ.net with Doug Works (Executive Director of the Board Retailers Association), who shared updates with Vipe on what the organization is doing to help its retail members as well as insights as to how retailers are managing during the pandemic. Be sure to visit PropagandaHQ.net to view valuable Industry News and Resourceful Articles regularly. BRA Webinar: Reopening Your Store – The Things That You Are Not Yet Thinking About (Dan Jablons,RSG) Special Educational Webinar hosted by Board Retailers Association and presented by Dan Jablons of Retail Smart Guys on May 21, 2020 and now available...
by Board Retailers Association | Dec 16, 2020 | Resources, Retail Strategy, Snowboard, Trade Shows
Get ready for round two, everyone. After debuting its first all-digital trade show this summer, learning from industry feedback, and making tweaks to the format, Outdoor Retailer is ready to go forward with its second iteration of the online show in just a few weeks. A replacement for January’s traditional Snow Show, “OR Winter Online” will open to registrants on January 6 and run for more than 10 weeks, through March 19. Unlike the conventional in-person show, which squeezes hundreds of events, speeches, meetings, parties, and presentations into three head-spinning days—and unlike this summer’s digital show, which largely tried to replicate that format—OR Winter Online will unfold at a more leisurely pace, with much of the content available on demand for users to access whenever they wish. In other words, this OR will live in the background of our lives for months, rather than deluge us for a week. To help the industry plan for that shift, OR leadership today released the show’s education and event lineup and opened the calendar function of the registration dashboard, where attendees can start mapping out their schedules. What to expect from OR Winter Online Outdoor Retailer show director Marisa Nicholson told SNEWS that, so far, the upcoming show is projecting a better attendance than the summer run, with more buy-in from exhibitors and attendees across the board. “[Our numbers] are way up compared to where we were at this point before the summer show,” said Nicholson. “We have thousands of retail buyers and designers already registered for the event, as well as about 120 companies. Every week, we’re getting about 20 new sign-ups.” Nicholson confirmed that some of the...
by Board Retailers Association | Nov 16, 2020 | Industry, News, Retail Strategy, Skateboard, Snowboard
Please click on the following link to view this Shop Eat Surf News Article: Adidas and Nike Trim Wholesale and Skate Shops Object Please note that this article is a Shop Eat Surf Executive Edition article so you will need to sign up and pay for access before viewing. We, at BRA, feel that the benefits of the SES Executive Edition Membership outweigh the cost. Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
