Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“College Students Develop Device to Save Skiers and Riders Trapped in Tree Wells” by Cooper Gegan via The Inertia

by admin | Jul 3, 2026 | Industry, News, Opinion, Outdoor, Resources, Snowboard

Avalanche beacons are a crucial part of backcountry skiing. However, even if the devices have saved many lives already, we haven’t yet reached the pinnacle (pun intended) of the technology’s potential. Students at OSU Cascades are working to change that, though. As...

“Toxic SPF Is Costing You More Than You Think—Here’s What Smart Retailers Are Doing About It” by Maggie Raymond via BRA Blog

by admin | Oct 20, 2025 | Opinion, Outdoor, Product Reviews, Skateboard, Snowboard, SUP, Surf

Sunscreen is a staple in any outdoor, resort, or beachside retail environment—but many retailers are just now waking up to a growing problem: the harmful ingredients hiding inside conventional SPF. For shop owners and buyers trying to align their inventory with...

“USA Surfing Should Remain Surfing’s Olympic Representative” by Vipe Desai via The Inertia

by admin | Apr 22, 2025 | Competitions, Debate, Industry, News, Olympics, Opinion, Snowboard, Surf

Caroline Marks certainly made USA Surfing proud. The entity wants to continue to help develop athletes like her. Photo: ISA Editor’s Note: The following opinion was penned by Vipe Desai, SIMA’s executive director, world champion Shaun Tomson, Peter “PT” Townend, USA...

“CARV Expo Shakes Up the Board Sports Industry With a New West Coast Trade Show That Promises to Be More Than a Brand Showcase” PR via Surfer Mag

by Doug Works | Apr 18, 2025 | Community, Industry, News, Resources, Retail Strategy, Skateboard, Snowboard, SUP, Surf, Trade Shows

Image of a vintage copy of The Surfer Quarterly over from when an issue only cost $.75 courtesy of Surfer Mag SAN DIEGO — CARV Expo, taking place June 20–22 at the San Diego Convention Center, will bring together board sports brands, retailers, athletes, media, and...

“Powerful Snow Storm to Dump Up to 3 Feet of Powder in the Sierra Nevada” by Joe Carberry via The Inertia

by admin | Mar 30, 2025 | Holiday, News, Outdoor, Snowboard

Strap in, ’cause here we go. Photo: Andrew Miller//Mammoth Mountain ollowing a brief respite of high pressure that teased summer in western North America, a powerful winter storm is set to dump up to three feet of snow in the Sierra Nevada over the next...

“Winter Returns: Up to Two Feet Expected in Parts of Western U.S.” by Joe Carberry via the Inertia

by admin | Jan 26, 2025 | Community, Industry, News, Seasonal Products, Snowboard

Please and thank you. Photo: Ikon Pass It’s been a lovely January for many parts of the West: clear and cold. But those regions sitting on healthy snowpacks received little, to no snow during the month. But winter is about to make a serious return as forecasters...