Michael Jager to Deliver Keynote Address at Snowboarding Industry Conference

Michael Jager, Co-Founder, JDK Design/CCO, will deliver a keynote at the Snowboarding Industry Conference in Mammoth Mountain, California. Michael Jager’s creative direction and design has driven JDK Design to be one of the most recognized and successful studios. Informed by emotional, rational and cultural focuses, the concept focuses on the idea that design distinction matters most. For over 20 years his design studio has had a profound influence on snowboarding, and his portfolio includes the likes of Burton Snowboards, Microsoft’s Xbox, Nike, Patagonia, and Forum Snowboards. When asked what role riding plays in his life now: I have three kids and they all snowboard. […] I like to ride fast and smooth and confident, and try to teach the kids good etiquette, but it’s mostly about celebrating being outside and hanging out. The connect and flow – I feel like I’ve imparted that to my kids. My oldest son, Eli – I can just rage with him anywhere and I know that I’ve embedded the ability in him to just pick a line and understand the relationship to a mountain. A lot of people get to experience riding or skiing, but very few get to do it enough to actually get connected to the mountain. It’s just like magic when you hit it. * You can still register for the Snowboarding Industry Conference, which will take place April 1-4 at Mammoth Mountain, California. * Ski...

SIA and BRA Announce Partnership

Wilmington, NC (Jan. 22, 2014) – Not long before its 2014 Snow Show takes place in Denver, SnowSports Industries America (SIA) announced today an official partnership with Board Retailers Association (BRA), the non-profit trade association representing more than 600 action sports retailers in the surf, skate, snow, wake, kite, wind and stand-up paddle industries. In addition to a presence on the Show floor to provide information and assistance to independent ski and snowboard shops attending the event, BRA will host a Board of Directors meeting during the Show. “Over 40 percent of our members, and about 75 percent of our Board members carry snow hardgoods and/or softgoods, said BRA Co-Chairperson Bruce Cromartie, long-time Snow Show attendee and co-owner of BC Surf and Sport. “The annual Show is integral to our business. Our team is busy all four days and then we attend the On-Snow Demo.” BRA has exhibited at the Show for the past two years. Making the partnership official will provide both non-profit groups the opportunity to cross-promote its services to the other through membership outreach at the show, through their respective websites and through social media channels. SIA will also assist BRA in its research efforts. “BRA has been a great SIA partner and we are excited to make it official,” said David Ingemie, SIA president. “Snow sports products are integral to action sport retail and the Board Retailers Association does a great job representing that mutual interest.” BRA is recharging its efforts with several new Board members to be appointed in 2014 and events like its Retailer Town Halls held earlier this month. Member-owned, industry-inspired and...

13th Annual Newport Beach Action Sports Film Festival Announces Schedule

13th ANNUAL NEWPORT BEACH FILM FESTIVAL ANNOUNCES 2012 ACTION SPORTS FILM SERIES Extreme Cinema Celebration to Feature Five World Premieres NBFF to Host Big Screen Debuts of Decade of Dominance, H2indO, Hicks on Sticks,Man and Machine, Crusty 16 – Outback Attack Newport Beach, Calif. – April 11, 2012 – The Newport Beach Film Festival (NBFF) proudly announces its 2012 Action Sports Film Series (ASFS), an international showcase of films celebrating athletes, visionaries, filmmakers, cinematographers, pioneers, environmentalists, entrepreneurs, artists and designers who have shaped the action sports culture and cultivated its progression with their innovation, energy and creativity. Emerging on the forefront as the largest action sports cinema event in the nation, the NBFF Action Sports Film Series will take place during the week of the Newport Beach Film Festival (April 26 – May 3, 2012) in Orange County, CA, a location celebrated as the epicenter of the surf wear and action gear industry and the ultimate destination to experience music infused cutting-edge adventure on the big screen. Films will screen at Island Cinema (999 Newport Center Drive in Newport Beach), Triangle Square (1870 Harbor Boulevard in Costa Mesa) and at the Regency Lido Theatre (3459 Via Lido Drive in Newport Beach). Newport Beach Film Festival Schedule 2012 Action Sport Film Series   WORLD PREMIERES Crust 16 – Outback Attack Friday, April 27, 7:00 p.m. – Triangle Square Decade of Dominance Saturday, April 28, 6:15 p.m. – Lido Theatre H2IndO Sunday, April 29, 6 p.m. – Lido Theatre Man and Machine Sunday, April 29, 3:45 p.m. – Triangle Square Hicks on Sticks Sunday, April 29, 7:45 p.m. – Triangle Square...

BRA announces our newest partner Hookit, which promotes local shops

BRA Partners with Hookit to Promote Local Shops Wilmington, NC (February 6, 2012): BRA has teamed up with Hookit.com to promote BRA member retailers in Hookit’s “Spots” section. The Spots feature was designed to assist local spots, shops, retailers and service providers to promote their location to the Hookit audience of over 800,000 action sports members. As part of this partnership, BRA retailers are now promoted within the Spot map on Hookit.com and the Hookit iPhone and Android mobile apps. Participating retailers can claim their profile for FREE to update their business information and offer special promotions to help drive foot traffic to their shop. For BRA members, Hookit is offering a $100 discount on its Featured Premium listing, which includes a $200 advertising credit to be used for posting Local Hookups. For more information, visit www.hookit.com/spots, search for your shop and claim it to update your listing or upgrade your account with this special offer. Use the promotion code BRA2012. If you have questions, please call 888-874-3374. BRA Membership Benefits: Your shop has already been added to the Hookit.com Spots map in front of 800,000+ action sports enthusiasts. Claim your Business Listing for FREE – to update your logo and business info: www.hookit.com/spots Get a Featured Premium Listing for $100 OFF AND Get $200 in advertising credit. About Hookit.com Hookit is the world’s largest social network for motocross, skate, snow, surf, bmx, mtb and other action sports. We exist to hook up athletes and enthusiasts with their sports. Every sport has its own culture and scene – find local spots, post sessions, connect with other members and get...

Happy Holidays from Board Retailers Association

To all our industry friends and family, Thank you for supporting the Board Retailers Association cause. Because of you we are a stronger voice, and can continue to bring independent action sports retailers the education, technology and the platform to stand on to address industry challenges as a whole. We wish you a busy and successful holiday season with lots of cash register (or POS) bells a-ringin’! Thank you again for all that you do, The Board Retailers Staff *The BRA offices will be closed the last week of December. Happy...

MAGIC and BRA welcome retailers to MAGIC with a Day One event

MAGIC Ride and BRA Seminar Info Join MAGIC and some veteran MAGIC action sports retailers as they share the ins and outs of the show, marketplace trends to spot and offer some advice on specific sections, events and features relevant to your business. This event takes place Monday, August 22 at 1pm. Newbies and veteran MAGIC attendees are welcome. You don’t have to be a BRA member. Refreshements will be...