by admin | Apr 22, 2024 | Digital Advertising, E-Commerce, Email Marketing, m-commerce, Resources, Retail Strategy, SEO, Social Commerce, Social Media, Story Telling, Website
Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline. With marketing in place, you can rest easy that customers are going to find your store, find their gear,...
by admin | Feb 3, 2024 | Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media
I remember when a local business group asked me to present for half a day and the focus became social media marketing for retail stores. It was a typical group of small and medium-sized businesses that sold everything from clothing and sporting goods to banking...
by admin | Feb 1, 2024 | Brick & Mortar, Customer Experience, Customer Loyalty, E-Commerce, m-commerce, Social Commerce
Credit: Getty Images by Photographer is my life Analyzing the pressures facing the world of retail and how businesses need to tackle challenges by prioritizing the needs of Gen Z and millennials In the aftermath of the pandemic and the global economic strain, Gen Z...
by admin | Nov 9, 2023 | E-Commerce, Resources, Retail Technologies, Social Commerce, Social Media
Social media platforms like TikTok and Instagram are making strides with online shopping as new features become available. For example, TikTok Shop provides consumers easy access to purchase products directly through the application. As we head into the holiday...
by admin | Aug 17, 2023 | Brick & Mortar, Community, Customer Experience, E-Commerce, m-commerce, Merchandising, News, Retail Strategy, Retail Technologies, Social Commerce, Social Media
After first gaining popularity in the mid-1980s when CPG markets saw an explosion of products, slotting fees continue to be a routine cost retailers charge brands. Essentially, a slotting fee is what brands and manufacturers pay to have their products placed in prime...
by admin | Jul 31, 2023 | E-Commerce, m-commerce, News, Retail Strategy, Retail Technologies, Social Commerce, Social Media
PHOTO: CANVA TikTok is reportedly preparing to capitalize on its social commerce success with a marketplace that could launch as soon as early August, people familiar with the matter told The Wall Street Journal. The store would focus on selling...
