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“How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space” by Zarnaz Arlia via Total Retail

“How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space” by Zarnaz Arlia via Total Retail

After first gaining popularity in the mid-1980s when CPG markets saw an explosion of products, slotting fees continue to be a routine cost retailers charge brands. Essentially, a slotting fee is what brands and manufacturers pay to have their products placed in prime...
“Is Livestream Shopping Ready to Shift Into High Gear?” by George Anderson plus nearly 20 retail experts weighing in on this topic via Retail Wire

“Is Livestream Shopping Ready to Shift Into High Gear?” by George Anderson plus nearly 20 retail experts weighing in on this topic via Retail Wire

TikTok appears to be pumping the brakes on its U.S. livestreaming plans while retailers and platforms, including Amazon.com, Poshmark, Qurate, Shein and Walmart, are stepping on the gas. So is livestreaming ready to roll in America or not? A Wall Street...