“Selema Masekela Talks About Mami Wata’s Mission to Redefine Surf Lifestyle” by Will Seleo via The Inertia

“Selema Masekela Talks About Mami Wata’s Mission to Redefine Surf Lifestyle” by Will Seleo via The Inertia

Mami Wata seeks to change the global perception of African surf culture through establishing itself as a major brand in the surf lifestyle space. Photo: Mami Wata. Brands, and especially clothing brands, have a strangely powerful influence on our sense of identity. By donning a jacket from your favorite surf brand you say a lot of things, such as: “I support this,” or “I want to look like this.” It can be a way of demonstrating belonging to a culture, reinforcing your self image, and giving others a visual description of what’s going on upstairs. That can be tricky for some though, when the clothing and styles out there do little to represent who they are as a person. “The majority of surf lifestyle brands are driven from a Southern Californian or Australian narrative,” Selema Masekela recently told me. “We’ve had some cool, Brooklyn-sort-of-reinventions of it in the last few years. Unfortunately, I’d say, very few big, Hawaiian-driven brands in the space, but there’s just so much room within the landscape of storytelling around what surf lifestyle and culture is.” Selema, through his recently launched, mission-driven African surf-lifestyle brand Mami Wata (West African pidgin for “Mother Ocean”), wants to dig into that space and tell a different story than what’s been traditionally told in surfing. “This is a brand that looks to really expand the definition of surf lifestyle and maybe even redefine what it looks like to be a surfer,” Selema explained. “[Mami Wata] is a telling of modern African culture through the lens of surfing. For example, in our newest range you’ll see a lot of imagery around the use of dice. That’s all about...
City of Huntington Beach Becomes 100th West Coast Municipality to Pass a Resolution Opposing New Offshore Drilling by Surfrider Foundation via Shop Eat Surf

City of Huntington Beach Becomes 100th West Coast Municipality to Pass a Resolution Opposing New Offshore Drilling by Surfrider Foundation via Shop Eat Surf

River Jetties Huntington Beach credit Mona Haddad with Surfrider Foundation” Huntington Beach, Calif., October 20, 2021— Today, the Surfrider Foundation and ocean advocates are celebrating a significant victory after the City of Huntington Beach became the 100th  West Coast community to pass a resolution to officially oppose the expansion of offshore oil and gas drilling. After a major spill recently leaked into the Pacific Ocean off the coast of Southern California, resulting in a 13-mile oil slick, this critical action will help to prevent future oil spill disasters in the popular Huntington Beach region. “The Surfrider Foundation has fought long and hard to stop offshore drilling and we are pleased to celebrate this meaningful victory,” said Bill Hickman, Southern California Regional Manager with the Surfrider Foundation. “As oil is still washing up on our beloved coasts in Southern California, we are witnessing first-hand the devastating repercussions of offshore drilling off our coastlines. The decision made by the City of Huntington Beach to oppose offshore drilling shows leadership and we commend their efforts to avoid the same disaster from happening again.” “We are so grateful that the Huntington Beach City Council did the right thing by showing support to protect our city’s economic engine for years to come,” said KC Fockler, Co-Chair of the Huntington Beach/ Seal Beach Chapter. “This spill, which resulted in tremendous damage to marine life, birds and the city’s economy, became a call to action to get this resolution passed to protect our coasts for the future.” The Huntington Beach resolution that formally opposes offshore oil and gas drilling is one of many across the West Coast. Additional resolutions and...
“DC Shoes is proud to present, ‘THIS TOO SHALL PASS’, a short documentary about mental health issues in the skateboarding community.” – be sure to share this important video with your customers

“DC Shoes is proud to present, ‘THIS TOO SHALL PASS’, a short documentary about mental health issues in the skateboarding community.” – be sure to share this important video with your customers

Push play to view this important video Everyone you meet is fighting a battle you know nothing about. Be kind. Always. DC Shoes is proud to present, “THIS TOO SHALL PASS”, a short documentary about mental health issues in the skateboarding community. DC team rider, John Gardner, opens up about his own mental health struggles as he experienced suicidal thoughts and depression over the years. John talks about how he uses meditation, breathing and skateboarding to help heal from depression. The documentary also features Andrew Huberman, Professor of Neurobiology and Ophthalmology at Stanford School of Medicine, providing some amazing insight into how we can help ourselves and each other on a daily basis. John also curated a limited zine that includes facts on mental health, self-care, breathing techniques and other tools that can be useful for anyone suffering from depression. Check the link below to read the digital zine and more. Link: https://dcshoes.com/blog/skate/This-T… For anyone battling issues with mental health or having thoughts of suicide, please know that you are not alone. You are loved – and there are resources available to provide support. National Suicide Prevention Lifeline: 1-800-273-TALK (8255) www.suicidepreventionlifeline.org Follow DC Shoes: Website: www.dcshoes.com Instagram: @dcshoes TikTok: @dcshoes Facebook: https://facebook.com/DC.Shoes View this important video on Thrasher via the following link: https://www.thrashermagazine.com/articles/trash/dc-shoes-this-too-shall-pass/ JENKEM – John Gardner’s Tips for Building Up Your Mental Health View another important article featuring Andrew Huberman via the following link: https://www.boardretailers.org/discussing-skateboarding-with-neuroscientist-andrew-huberman-by-karl-watson-rob-fraebel-via-jenkem-mag/ If you like fun and intelligent skateboarding related articles, be sure to visit and bookmark: Jenkem Mag If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no...
“Selema Masekela Is Right: Action Sports Still Have a Long Way to Go” by Joe Carberry via The Inertia

“Selema Masekela Is Right: Action Sports Still Have a Long Way to Go” by Joe Carberry via The Inertia

Selema Masekela, the voice. Photo: Jeremy Deputat/Red Bull Content Pool Selema Masekela is a generational voice. Not just because he’s articulate. Because he’s put time in. He started answering phones at Transworld as an intern in the nineties. He announced every beach, skate, and snow event he could as a side hustle, then became the face of the X Games. And he can actually surf and snowboard. Like, really well. Aside from the athletes, there’s no one more respected in the world of action sports than Selema Masekela. Then he branched out, moving into the mainstream realm with ESPN, and E!, the celebrity gossip show we only watched because he was hosting. But talk to Selema for even a minute and it’s clear, at 49, he doesn’t really give a shit about those accolades anymore. Yeah, he’s good at his job. But he’s focused on something bigger. After George Floyd’s murder, Selema’s role in our world took on a whole new meaning. He’s been there to guide us and to remind everyone that yes, racial injustice really does exist in this space. Not everyone has been given the opportunity to take off on a set wave or ride powder. This isn’t new territory for him. He’s been reminding us for years, putting the work in with his Stoked Mentoring program to get more kids of color involved. Last spring, when things came to a boil socially, Selema was there to disseminate the chaos, to inspire change, which started with himself, taking back his birth name, and leading rallies. He’s not done. Not even close. In fact, he’s just getting started. I ran into him recently in Japan...
BRA Book Review of “The Radical Undersea Journey of Mr. Dude by Vipe Desai” by BRA Executive Director Doug Works

BRA Book Review of “The Radical Undersea Journey of Mr. Dude by Vipe Desai” by BRA Executive Director Doug Works

A surfer at heart, Mr. Dude is someone who – like so many of us, unfortunately – never put a whole lot of thought into the ways that his decisions and behaviors affected the environment around him. He used plastic straws, he guzzled one bottled water after another, and he carried things around in plastic bags. A local surf hero, he was content not to know the effect that he was having on the ocean that was so dear to his heart. It was not something that he did out of meanness or malice: rather, he lacked any real intentions. He did what he did thoughtlessly. Introducing: The Radical Undersea Journey of Mr. Dude by Vipe Desai In this book, Mr. Dude is in for an awakening – rude, important, and life-changing. The Radical Undersea Journey of Mr. Dude is a children’s picture book that tells the tale, beginning with the local surf hero’s eco-unfriendly exploits and leading into the momentous day on which he finds himself transformed into a fish. As a fish, Mr. Dude sees firsthand just how tremendous is the destruction he has sewn. A fun and impactful adventure, this is one that I am confident will inspire loving hearts and real action, encouraging the next generation to do what is right for our planet by cultivating a sense of awareness and responsibility with regards to our roles in the world. – Vipe Desai (the Author) A portion of the proceeds from the book will benefit Vote The Ocean! Board Specialty Retail Shops can order books by emailing: donate@votetheocean.org BRA Book Review Recently, I checked my mailbox and found an...
“MY STRUGGLE WITH DEPRESSION AND HOW WE CAN HELP OTHERS” by Eric Brown via Jenkem Mag

“MY STRUGGLE WITH DEPRESSION AND HOW WE CAN HELP OTHERS” by Eric Brown via Jenkem Mag

I had just woken up at 4:00 AM, and while I was waiting for my dog to finish his business, I checked my Instagram and saw a few guys posting photos of Henry Gartland. Later that morning all of his sponsors, friends, and magazine outlets followed suit. While lurking slap I found out that Henry had committed suicide. I was shocked that another young, talented skater took his own life. The next day Instagram stories with the suicide prevention hotline’s number started making the rounds. However, certain pros began to call out their friends and teammates for not being there to help them and for not properly checking on them. That’s the thing though… Does anyone know how to properly help a friend that has depression or anxiety? Do they even know how to tell if they feel that way at all? WHO AM I? My name is Eric Brown. I’m twenty-seven years old and was born in New Mexico but grew up in West Texas in a small college party city known as Lubbock. I attempted suicide two times when I was eighteen years old and survived. I grew up in a somewhat healthy household where I was the youngest of three. I was a typical middle-class kid. I didn’t have too many real-world issues to contend with until my sister got pregnant at a young age, my parents lost their jobs during the recession, and they began fighting. While that was going on at home, I was picked on and bullied a lot at school. Even though I was a good athlete, I was a weirdo. Not like...