by Board Retailers Association | Aug 4, 2020 | Associate Members, Industry, Resources, Skateboard, Statistics, Surf
June 2020 US core skate and surf sales grew +15% When we first saw the preliminary June 2020 sales data for the ActionWatch US retailer panel, we had a hard time believing the results. The first set of data indicated that year-over-year sales grew by 20% or more. By the time we received all the data, the store sales for all categories increased by +15% when compared to last June. This resulted in an almost perfect V-shaped recovery after a disastrous March, an even worse April, and a promising May. Source: Same-Store ActionWatch Panel 2019 to YTD June 2020 On the surface, this V-shaped recovery is encouraging, not just for the short-term recovery of the core surf and skate channel, but for the long-term health of the industry. While the Covid-19 pandemic forced store closures in March, April, and May, it also had a positive impact. As schools and team sports activities were shut down, kids and adults were looking for alternative ways to engage in sports while adhering to social distancing guidelines. Skateboarding not only fits this description, but is inexpensive and can be done just about anywhere. While water sports tend to require a larger investment in equipment and access to beaches, lakes, rivers, and boats, they are easy to participate in while practicing social distancing. Source: (C) 2020 Physical Activity Council (PAC Study). The PAC study is the most comprehensive study of sports participation in the USA, conducted by Sports Marketing Surveys USA – contact info@sportsmarketingsurveysusa.com. Once core stores were able to reopen, malls were still closed, and consumers received stimulus checks it represented a perfect...
by Board Retailers Association | Jul 15, 2020 | Industry, News, Resources, Statistics
We had a quick chat with Patrik Schmidle from ActionWatch where he shared key takeaways from a recent survey with retailers across the country. Business was good for board sports retailers in 2019 and that momentum carried over to the first 2.5 months of 2020. But then the pandemic came and the industry was hit with store closures, concerns whether they would receive emergency funding, and how long could they survive. Fast forward to July and the trends show a strong recovery with hardgoods leading the way, consumers are excited to get outside and many retailers have at least 4 months of cash on hand to ride out the pandemic. Many are cautiously optimistic but are also taking safety measures to ensure survival. Highlights from this recent survey include: A large majority reported June 2020 was up vs June 2019 – half reported 26% or higher growth4th of July holiday weekend sales strong, prompting optimism through the end of July#1 action brands should take: Have ‘open to buy’ inventory, #2 is to maintain pricing integrity3 Biggest concerns are that they have to close doors again, that they don’t have enough inventory and that the consumer stimulus endsTop 3 safety measures are more vigilant sanitation, masks for employees and masks for customers70% increased hardgoods inventory, 35% decreased apparel inventory2/3 are either at pre-COVID staffing levels or aboveMore than half have 4 months or more of cash on hand, confident they will survive Reach out to patrik@actionwatch.com to get more details behind this survey and to learn more about the Project United program for Core Retailers through Action Watch. Be sure to visit the Propaganda HQ website to view...
by Board Retailers Association | Jul 13, 2020 | Associate Members, Corona Virus, Industry, News, Statistics
Please click on the following link to view this relevant Shop Eat Surf Article containing statistics and commentary from BRA Supporting Vendor Partner Action Watch: Core Retailers Much More Optimistic After Big Rebound Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not already a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
by Board Retailers Association | Jul 10, 2020 | Corona Virus, Retail Strategy, Statistics
The COVID-19 pandemic drove customers away from stores, shut down businesses, and ground the global economy to a screeching halt. Now that the world has begun to return, retailers must think strategically to prevent temporary disruption from becoming a permanent end. When we talked to more than 400 retailers about how they adapted to the coronavirus pandemic and the regulations that followed, we found a group of people who were both flexible in their strategies and optimistic for the future. Our Reopening of Retail Report, released in June 2020, found that 80.5 percent of retailers believe sales will be no worse than slightly lower than usual for the first 90 days of reopening, while 22 percent expect higher-than-average sales in the first 90 days. How do retailers expect that optimism will translate into revenue, though? Which changes from the pandemic do they think will help them, which changes will they scrap, and which of their new processes and policies will be codified into permanent practices? Let’s take a closer look at what our research discovered. Related story: How Retail is Evolving and Where it’s Headed in 2020 How Retailers Responded to COVID-19 Restrictions Of all the changes retailers made, total store closure topped our findings at 51 percent. A little more than half of our survey population reported closing their stores entirely for at least a period of time. This should come as no surprise, given the prevalence of shelter-in-place orders at the height of the pandemic. While some retailers managed to stay open due to their status as essential businesses, most spent at least some of the time with their doors...
by Board Retailers Association | Jun 16, 2020 | Industry, News, Statistics
Please click on the following link to view this relevant Shop Eat Surf Article: U.S. Retail Sales Rebound More Than Expected in May Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
by Board Retailers Association | Jun 10, 2020 | Associate Members, Industry, News, Resources, Statistics
Please click on the following link to view this relevant Shop Eat Surf Article from BRA Supporting Vendor Partner Action Watch: Core Store Sales Better than Expected in May Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
