How to Put Your POS to Work

POS Features and Integration Study Article#1 – Marketing How To Put your POS to Work By: One Step Retail Solutions www.onestepretail.com We surveyed the action sports industry and found that 48% had either no system for customer management or have not put their existing system to use. A few years ago we surveyed our retail clients and asked them what their plans were to market to their existing customers for the holidays. We were shocked to find that almost 40% had no plans to do special holiday marketing to their existing customers and 64% had no customer loyalty program of any kind. Almost 60% said they had no idea how to market to their customers using their POS system. This was something that we set about rectifying quickly for our clients and we want to share our tips for success with you. Your investment in your existing POS system can only show a return if you learn and utilize the things it can do for you. So we ask, what tools do you ALREADY have in place that can help you effectively market? One Step Retail Solutions, VP Sales, Kevin McAdam has some tips and information for retailers everywhere. “Of all the retailers I have talked to over the last couple of years, ignoring the marketing potential of your customer base is among the most dangerous decision you can make in your retail business. Capturing it and leveraging it is among the best.’ “Many retailers I talk to do virtually zero marketing because it’s so expensive and because they see so little measurable return from it. That’s often because...

POS Survey Results

Together with our Associate Partner One Step Retail Solutions, we recently conducted a survey to see how many of you use Point of Sale (POS) and other retail service solutions, how you use them and what more you’d like from the software. Here are the survey results. Amy Hanson from One Step Retail Solutions will be responding with a series of articles stemming from your feedback. The first one will be posted tomorrow. Q1. What retail solutions do you currently have in place? POS – %96 Inventory control – %82 Security – %57 CRM – %32 Q2. If you have a POS system, do you feel like you use it mainly as a register? Yes – %7 No – %92.6 Q3. What is your opinion on the ROI of retail solutions like these? Excellent –  68% Fair – 24% Negative – 8% Comments: From a straight sales perspective, very good and inventory management is good Very high ROI Ludicrous to be in the retail business without a POS, ROI is immediate It is very important to have  a GOOD POS system Totally worth it and absolutely necessary Hard to measure in actual numbers, but it’s clearly a necessary part of retail in 2012 very good You’re an idiot if you don’t invest Ours has been very good Very useful NECESSARY Very worth it Priceless! We feel like it paid for itself in the first year. worth it Very useful, you get immediate information on what’s selling so you can replace faster Beneficial if used consistently and correctly They are a good way to help analyze inventory and sales, but...

New Retail Trade Magazine Action Sports Merchandising Targets Action Sports Retailers

BROOMFIELD, Colo.—The business source for snow, skate and surf retailers, Action Sports Merchandising magazine’s first issue launches November. This business-to-business trade publication will mail to shops nationally with a focus on supporting independent specialty stores in the snow, skate and surf markets. Every month, shop owners and managers can expect to read articles with tangible take-away information centered on merchandising, business management, sales, marketing and other relevant strategies for success. Action Sports Merchandising will additionally feature industry news, product trends and releases, shop profiles and other content that relates directly to retailers. Timely coverage will offer insight into what’s on snow, skate and surf retailers’ radar at the moment and into the future. A cross section of contributing writers lending their voice to the magazine come from throughout the industry, including reps, brands, shop owners and managers, along with retail business consultants, marketing and social media professionals, merchandising specialists, reputable writers and others. “The recent recession has not been kind to anyone in business, least of all the independent retailer. Action Sports Merchandising’s sole purpose is to support these entrepreneurs in all their endeavors,” reports Jay Driscoll, publisher. Parent company, National Business Media has been publishing business-to-business magazines in various trades for more than 26 years. Visit www.asm-mag.com for more information and a free print or digital...

Fantastic news released by SIA: Record Breaking Snow Sports Sales For December!

Transworld Business Reports: “Recent sales data released by SIA shows record breaking numbers for December 2010, surpassing $1 billion marker. Between La Niña’s influence on the snow conditions and an increase in consumer confidence, 2010-2011 is on track to be the best season to date for the snow sports market, according to the report. Sales through December 2010 were 16% higher in dolars and 10% more units were sold compared to the same time last year.” Read full...

National Retail Federation Reports Strong Thanksgiving Holiday Sales

According to NRF, the National Retail Federation, one-third of consumers shopped online this past holiday weekend, leaving two-thirds in stores to take advantage of the many discounts and sales available nationwide. Early reports indicate that retail sales are 8.7% above last Thanksgiving weekend. It’s hard to tell whether this Black Friday’s success is a clear indicator of upcoming holiday sales through Christmas. We’ll have to wait and see. Be sure to check back here for additional updates on retail sell-through over...

Tradeshows … from the Retail Perspective

As published by our friends at Board-Trac in their monthly newsletter… With another tradeshow season behind us and the start of a key buying season looming ahead of us in three months, many may be asking themselves, what’s the value of a tradeshow in today’s marketplace? From the retail perspective, tradeshows serve as a venue for shop owners and buyers to see new product lines and product demos, place orders and perhaps more important in today’s geographically diverse marketplace, tradeshows are a place to network with manufacturers and fellow retailers. The most successful retailer-supplier relationships require frequent face-to-face communication and the tradeshow is the single best format for this to take place. Having changed, adjusted and updated our business methods over the past two years, we are reminded of the importance of distribution channels; building strong relationships, both professionally and personally; the impact of technological advancements on retail sales; the need for product innovation and the significance of marketing.  Each of these issues is front and center during tradeshows and BRA, along with other industry partners, takes it the next level by providing onsite educational programs including the show seminar series at Surf Expo and ASR as well as the Survival of the Fittest, BRA’s Retail Certification Program.  While product previews, appointments, purchasing and educational programs are obvious benefits of attending industry tradeshows, there is so much more that you won’t want to miss. Take advantage of the resources and programs available to save precious dollars, strengthen your business, increase your retail knowledge and improve inventory management and customer relations. The next time you are at a tradeshow, be...