“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

Editor’s Note: Just bought a new surfboard? Check out Surfcare, a new option for peace of mind. You just dropped an unforgiving grand(ish) on a creamy white hunk of fiberglass – straight off the rack from your local surf shop. It’s silky to the touch. Your eye skims its clean eyes with adoration. You’re beaming with pride. You’re also a little sheepish about the purchase. The expense to fragility ratio is merciless. The reef doesn’t care about your investment. Nor does the minefield of surfboards at crowded spots like Malibu. Nope. They’ll happily break your board for you and kill that joy at no cost. The fragility of expensive surfboards has long defied logic for addicted, cash-constrained surfers. But a sensible solution may have just hit the market. Enter Surfcare: insurance for your brand new surfboard. “I was on a six-month trip to Indonesia when I had my ‘aha’ moment,” says Surfcare Founder Nick Stolz. “I showed up to the tiny Island of Sipura in the Mentawais with a brand new quiver of boards. Within a couple weeks, however, I broke every single one of them surfing HT’s and waves on neighboring islands. That’s when I decided to make Surfcare a reality.” Surfcare cofounder Nick Stolz charging Nias prior to breaking all of his surfboards and deciding to do something capitalist about it. Photo: Courtesy Stolz According to Stolz, the brand launched last month after three years of development and hoop-jumping to abide by regulations in the understandably no-nonsense insurance industry. Insurance is not a bro-bro industry.  Warranties must be vetted and maintained. “To get a little into the weeds, I didn’t know what I was...
“BRA Retailer Roundtable Panel Discussion (from Surf Expo Connect), other relevant videos from the BRA YouTube Channel and more”

“BRA Retailer Roundtable Panel Discussion (from Surf Expo Connect), other relevant videos from the BRA YouTube Channel and more”

Board Retailers Association organizes and expresses the views and concerns of independent board specialty retailers to industry associations, major trade show organizations and others in an effort to help promote our industry, support the board sports specialty retailers and protect our Lifestyle. BRA Retailer Roundtable Panel Discussion (Surf Expo Connect – Sept. 2020) View board sport specialty retailers from around the United States speak about how they are managing these challenging times, the resources they have leaned on and new opportunities that lie ahead. This remarkable Retailer Roundtable Panel Discussion initially aired at the Surf Expo Connect virtual tradeshow on September 17, 2020 Host: George Leichtweis, BRA Chairman and Owner of Modern Skate & Surf (Royal Oak, MI) Panelists: Ferguson Herivaux, One Gig (Boston, MA) Coco Tihayni, Surf Diva (La Jolla, CA) D. Nachnani, Coastal Edge (Virginia Beach, VA) Paul Erickson, Management One Tune in with Doug Works from Board Retailers Association – PropagandaHQ.net interview by Vipe Desai This is a video of an interview conducted on September 28, 2020 by Vipe Desai of PropagandaHQ.net with Doug Works (Executive Director of the Board Retailers Association), who shared updates with Vipe on what the organization is doing to help its retail members as well as insights as to how retailers are managing during the pandemic. Be sure to visit PropagandaHQ.net to view valuable Industry News and Resourceful Articles regularly. BRA Webinar: Reopening Your Store – The Things That You Are Not Yet Thinking About (Dan Jablons,RSG) Special Educational Webinar hosted by Board Retailers Association and presented by Dan Jablons of Retail Smart Guys on May 21, 2020 and now available...
” The Inertia Wetsuit Guide 2020″ by staff via The Inertia

” The Inertia Wetsuit Guide 2020″ by staff via The Inertia

Editor’s Note: The 2020 Wetsuit Guide is powered by our featured partners. The air is getting cold. So is the water. The difference between good and bad rubber is about to get real. It’s the difference between pain and comfort. The suits featured in The Inertia’s Wetsuit Guide 2020 are the best of the best – guaranteed to keep you in the water longer, more comfortably, to make the sometimes-unwelcoming task of winter surfing that much more palatable. Feel free to scroll through the selection of suits above, or, for your convenience, we’ve listed them out below as well. Keep warm this winter. Wear good rubber. The warranty “covers anything that appears to have failed under normal use, such as a blown seam, failed power seam seal or broken zipper. Warranty items are always repaired free of charge.” Photo: Amee Longpré Patagonia Men’s R2 Yulex Front Zip Wetsuit Patagonia’s Yulex® wetsuits have exclusive linings for increased stretch. The only Fair Trade Certified™ suits, they’re made with 85% Yulex® natural rubber/15% synthetic rubber by polymer content; natural rubber is FSC® certified by the Rainforest Alliance. The R2 gets the job done. Best for water 55°–60° F/13°–16° C. Read our review of the Patagonia  Men’s R4 Front-Zip Hooded Wetsuit. Body Glove Men’s Red Cell Front Zip Wetsuit Body Glove’s top-of-the-line fullsuit features proprietary Red Cell infrared interior insulation, which converts your body heat into infrared waves that channels warmth back to your core. Ergonomic panel construction married with the stitch-free Micro-Bead exterior seam seal creates a true fit with minimal restriction to movement. Additionally, the Evo-Dry exterior jersey is hydrophobic to resist water absorption, minimizing weight, and keeping...
“Surf Expo to Hold In-Person Show in January” via Surf Expo PR on Shop Eat Surf

“Surf Expo to Hold In-Person Show in January” via Surf Expo PR on Shop Eat Surf

PRESS RELEASES | Published Nov 2, 2020 Surf Expo, the premier watersports and beach lifestyle tradeshow announce today that their upcoming January 6-8, 2021 show will take place in the West Concourse of the Orange County Convention Center, a shift from the North/South Hall where the show has been held previously. Roy Turner, Surf Expo Show Director and SVP said, “Our top priority is to reunite the industry together safely. Our team is committed to creating an experience where we can safely and effectively conduct business.” The West Concourse will provide space for social distancing plus multiple entry and exit points to the show floor, a more favorable floorplan, and easier move in and move out for exhibitors.  At around 120,000 net square feet, the reduced footprint will allow for approximately 420 exhibitors with increased aisle space for distancing. While attendance is expected to decrease somewhat due to travel restrictions and store closures, the overwhelming response from retailers is that they need inventory, and want an in-person show.   Retailers from all across the US and Caribbean are registered to attend including Hi Tech Surf Sports from Maui, HI, Sun Diego from Carlsbad CA, K-Coast Surf Shop, Ocean City MD, Archie’s Surf Shop in Ontario, CA, Coastal Edge from VA Beach, Red Sail Sports in Aruba and Grand Cayman. Allyson Catanzaro, Buyer and Boutique Manager at La Playa Beach and Golf Resort in Naples, Florida said, “I am looking forward to attending Surf Expo to see vendors in person and to be able to touch and feel product. Zoom calls have worked, but it doesn’t replace the in-person contact.” Jim Archibald, owner of Archie’s Surf Shop in Ontario, Canada added, “Surf Expo has been hugely instrumental in our success. Archies wouldn’t be the same without it.  We haven’t missed a winter show in 30 years. I don’t want to break...
“Tune in with Doug Works from Board Retailers Association” – interview conducted by Vipe Desai of PropagandaHQ.net

“Tune in with Doug Works from Board Retailers Association” – interview conducted by Vipe Desai of PropagandaHQ.net

Doug Works, Executive Director of the Board Retailers Association shared updates with Vipe Desai on what the organization is doing to help its retail members and also shared insights as to how retailers are managing during the pandemic. Click on the image below to view the interview. Be sure to visit the Propaganda HQ website to view valuable Industry News and Resourceful Articles regularly If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“Roy Turner on How Virtual Surf Expo Will Work, Committed Brands” by Tiffany Montgomery via Shop Eat Surf

“Roy Turner on How Virtual Surf Expo Will Work, Committed Brands” by Tiffany Montgomery via Shop Eat Surf

Please click on the following link to view this relevant Shop Eat Surf Article about this month’s Surf Expo connect Virtual Show from the perspective of Surf Expo Show Director, Emerald SVP and OG BRA Founder:  Roy Turner on How Virtual Surf Expo Will Work, Committed Brands Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not already a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...