Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Outdoor Retailer Launches Expansive Hosted Buyer Program” by Bart Schaneman via The Daily

by admin | Apr 14, 2024 | Educational Opportunity, Industry, News, Outdoor, Private Label, Resources, Retail Strategy, SUP, Trade Shows, Women's Market

At the OR Winter show last November, Sarah Morton (right), OR senior attendee relations manager, gives a group of buyers a tour of the show floor. Photo by Keith Fearnow. OR has listened to its exhibitors and is making a substantial investment to bring more buyers to...

“Last Year Saw an Uptick In Shark Attacks, Per ISAF Report” by Cooper Gegan via The Inertia

by admin | Feb 7, 2024 | News, Outdoor, SUP, Surf, Tourism

Photo: Jeremy Lanfranchi//Unsplash The International Shark Attack File (ISAF) has released a report detailing 2023 shark attack numbers. The report shows a notable uptick in the number of unprovoked shark attacks, as well as the number of those...

“Surf Expo to Host Exciting Lineup of Events, Networking, Seminars and Features at January 2024 Show” by surf Expo staff via Surf Expo blog

by admin | Dec 28, 2023 | Apparel /Fashion, Awards, BRA Community Partners, Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Strategy, Retail Technologies, Skateboard, SUP, Surf, Trade Shows, Wakeboard, Women's Market

Highlights include the 2024 Florida Shape Off, East Coast Surfing Hall of Fame Induction Ceremony, Learning Labs on important business topics, and an Industry Party. Surf Expo, the premier watersports and coastal lifestyle trade show, is offering a full roster of...

“Great White Sharks Near Surfers 97% of the Time in CA Waters, Study Shows” by Dashel Pierson via Surfer Magazine

by admin | Jun 6, 2023 | News, SUP, Surf

New findings from Cal State Long Beach’s Shark Lab show prevalence and proximity of juvenile great white sharks in California lineups. According to a new study, surfers have company – even when they don’t realize it. The report comes from Cal State Long...

“How To Choose the Best Life Jackets, Vests & PFDs For Your Boating Needs” by Tim West via Best Boating tips

by admin | May 11, 2023 | Product Reviews, Safety and preparedness, SUP, Wake Skate, Wake Surf, Wakeboard

Whether fishing or sailing,  having a life jacket or Personal Flotation Device (PFD) on board can help keep you safe.  There are different types of life jackets available, and finding one that fits you perfectly is key to ensuring your safety on the water. As a boat...

“Top 10 Hidden Gems of Surf Expo 2023 (opinion article)” by Rich Aloha via Wakeboarding Magazine plus link to view photos from the most recent Surf Expo Trade Show

by admin | Jan 30, 2023 | Industry, Product Reviews, SUP, Surf, Trade Shows, Wakeboard

Surf Expo exhibitors fill up a massive hall in Orlando. Rich Aloha Surf Expo, once a watersports wonderland, adds a January event. What can riders now expect from this premier event? Since its debut in 1976, Surf Expo, has drawn in multitudes of surfing...