“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

Editor’s Note: Just bought a new surfboard? Check out Surfcare, a new option for peace of mind. You just dropped an unforgiving grand(ish) on a creamy white hunk of fiberglass – straight off the rack from your local surf shop. It’s silky to the touch. Your eye skims its clean eyes with adoration. You’re beaming with pride. You’re also a little sheepish about the purchase. The expense to fragility ratio is merciless. The reef doesn’t care about your investment. Nor does the minefield of surfboards at crowded spots like Malibu. Nope. They’ll happily break your board for you and kill that joy at no cost. The fragility of expensive surfboards has long defied logic for addicted, cash-constrained surfers. But a sensible solution may have just hit the market. Enter Surfcare: insurance for your brand new surfboard. “I was on a six-month trip to Indonesia when I had my ‘aha’ moment,” says Surfcare Founder Nick Stolz. “I showed up to the tiny Island of Sipura in the Mentawais with a brand new quiver of boards. Within a couple weeks, however, I broke every single one of them surfing HT’s and waves on neighboring islands. That’s when I decided to make Surfcare a reality.” Surfcare cofounder Nick Stolz charging Nias prior to breaking all of his surfboards and deciding to do something capitalist about it. Photo: Courtesy Stolz According to Stolz, the brand launched last month after three years of development and hoop-jumping to abide by regulations in the understandably no-nonsense insurance industry. Insurance is not a bro-bro industry.  Warranties must be vetted and maintained. “To get a little into the weeds, I didn’t know what I was...
“T&C Surf Celebrates 50 Years in Business” by Tiffany Montgomery via Shop Eat Surf

“T&C Surf Celebrates 50 Years in Business” by Tiffany Montgomery via Shop Eat Surf

Please click on the following link to view this relevant Shop Eat Surf Article containing the history behind and the future ahead of T & C Surf (BRA Distinguished Retail Member): T&C Surf Celebrates 50 Years in Business” Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not already a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“Surf Expo retailer registration for the next show is now open plus Surf Expo highlight videos” via the awesome people behind Surf Expo

“Surf Expo retailer registration for the next show is now open plus Surf Expo highlight videos” via the awesome people behind Surf Expo

Surf Expo is the largest and longest running watersports and beach lifestyle tradeshow in the world. Since 1976, retailers from around the globe have relied on Surf Expo to identify new trends, new brands, and to get business done. Don’t miss your chance to be a part of this vibrant, award winning marketplace! Surf Expo is excited to welcome our board specialty retailers back to forge new relationships and celebrate old ones with Vendors and each other. The Surf team is committed to creating an event experience at the Orange County Convention Center’s West Concourse where their customers, partners and employees can safely and effectively conduct business. Show Dates:  September 9-11, 2021 (Waterfest Sept. 8th)Location:  Orange County Convention Center, West Concourse, Orlando, FL  | View MapShow Hours: Thursday & Friday: 9 am to 6 pmSaturday:  9 am to 4 pmRegister for the Show: Click HereMake Your Hotel Reservation: Click HereTo view the Exhibitor List:  Click Here Click and view the following videos to recall the relevance, helpfulness and fun of this remarkable trade show: Surf Expo Overview January 2020 Surf Expo Highlights BRA Battle of the Shop Bosses Surf Expo January 2020 (shorter edit) BRA Retailer Roundtable Panel Discussion from Surf Expo Connect (Sept. 2020) January 2019 Surf Expo Highlights Surf Expo Orange County Convention Center 2021 Click on the link above to register for this relevant, helpful and fun trade show Surf Expo is a trade-only event. The next show will be held September 9-11, 2021 at the Orange County Convention Center in Orlando Florida. www.surfexpo.com or connect on Instagram @surfexpo, Twitter @surfexpo and Facebook @SurfExpoOrlando. For more information on Surf Expo visit surfexpo.com Surf Expo provides access to its...
“Industry celebrates Surf Shop Day on May 15, 2021” via Surf Expo and Independent Retailer articles

“Industry celebrates Surf Shop Day on May 15, 2021” via Surf Expo and Independent Retailer articles

Orange County, CA, April 20, 2021 -Surf Shop Day (happening on May 15th) will celebrate the small mom and pop businesses that have given rise to a lifestyle and culture enjoyed by millions around the world and we invite surfers to reconnect with their roots. Join the celebration- sign up now. To help celebrate Surf Shop Day this year, Building The Revolution has teamed up with Slant Six, leading experts in helping retailers grow their private label brands will be offering local shops a limited collection of shirts, towels, and straw hats for shops to use in building their private label collection and firing up the locals. “Surf Shop Day is an opportunity to acknowledge, celebrate and support the retailers who built our industry into what it is today.” Said Ryan O’Leary, Founder of Slant Six. Loyalty to local shops runs deep with consumers and there’s no better way to recognize this deep connection between the shop, brands and consumers than by drawing attention to the retailers that have made the industry so exciting and vibrant. This year, Slant Six will be offering a limited collection of shirts, towels, and straw hats for shops to use in building their private label collection and firing up the locals. “I’m beyond stoked that Ryan and Slant Six stepped up to support surf shops in North America,” said Mike Vavak, Founder of Building the Revolution and Surf Shop Day. “Their surf shop only line will not only provide something special at surf shops but encourage shops to start looking at themselves as their own brand.” Surf Shop Day, will celebrate the small mom...
“12 Female Surf Photographers You Should Be Following Right Now – THESE TALENTED WOMEN OFFER UNIQUE PERSPECTIVES ON LINEUPS AROUND THE WORLD” by  Gabriela Aoun via Surfer Mag

“12 Female Surf Photographers You Should Be Following Right Now – THESE TALENTED WOMEN OFFER UNIQUE PERSPECTIVES ON LINEUPS AROUND THE WORLD” by Gabriela Aoun via Surfer Mag

On a huge day at Waimea Bay in the early 1970s, filmmakers Jack McCoy and Dick Hoole needed an additional photographer to shoot from land as they filmed in the water. They handed Shirley Rogers, a young woman from Ewa Beach barely out of high school, a Century 650mm lens and asked if she could help. Thus began Rogers’ career as a surf photographer, one of the first women to be called such and certainly one of the few in the ‘70s and ‘80s to make a name for herself on the North Shore of Oahu. She shot surf action along the Seven Mile Miracle as well as candid, behind-the-scenes moments with some of the most legendary surfers of that era, access that only her status as a local afforded her. Much has changed since Rogers first picked up a camera. Women worldwide are making their mark in all areas of surf photography. Some of the best barrels at Pipe and the most monstrous days out at places like Mavericks or Waimea Bay are captured beautifully by women. Though the number of deserving talent exceeds this list, we’ve rounded up 12 female surf photographers and filmmakers you should know and asked them to share some advice for up-and-coming creatives. The days of Shirley Rogers being the lone lady shooter are far behind us, and as this roundup shows, the diversity of perspective, technique and interests means female surf photography is only just beginning its golden age.https://bafe7b0200c44ac1631e5b79a2a15a78.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html AMBER MOZO Oahu photographer Amber Mozo’s first photographic inspiration was the work of her father, surf photographer Jon Mozo. “I look at his art hanging...
“Surf Parks and the Experience Economy with Endless Surf” by Endless Surf via Shop Eat Surf

“Surf Parks and the Experience Economy with Endless Surf” by Endless Surf via Shop Eat Surf

Please click on the following link to view this interesting Shop Eat Surf Article: Surf Parks and the Experience Economy with Endless Surf Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not already a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...