How Retailers Can Get Ready for Small Business Saturday

How Retailers Can Get Ready for Small Business Saturday

November is finally here, and you know what that means? It’s holiday shopping seasons! Retailers everywhere are plotting the most strategic methods for successfully making it through the frantic November and December months of shopping. With Black Friday and Cyber Monday Sales, their plates are guaranteed to be full. However, some must all prepare for Small Business Saturday, which lands right in between the two. Small Business Saturday began as an initiative to encourage buyers to shop at their local small business during the busy holiday season. What started as a small initiative eventually grew into a prime shopping holiday, with millions and millions of consumers choosing the “shop small” for their gifts. That being said, there is a lot of preparation and planning that goes into making Small Business Saturday a success story, and we are here to help you get ready! Don’t Wait! The future success of your Small Business Saturday sales is determined right now. Start your preparation now (or yesterday) and don’t waste any time promoting holiday shopping to your consumers. Begin alerting your followers on social media about upcoming sales, offering contest and incentive opportunities to engage interest. Put together a creative email campaign to send off to your current shoppers featuring products and sales. Begin organizing your storefront to best appeal to your brick and mortar customers. Preparation begins now, so get to it! Fine Tune Your Website. Your online presence is often times your first impression for your brand. That being said, you want to ensure that your website is optimized to best serve its viewers. Update your current inventory, highlighting your...
How Retailers Can Prepare for the Holidays

How Retailers Can Prepare for the Holidays

I know what you’re thinking. It’s not even Halloween yet, so why are we already talking about the holidays?! We know that some of you save your holiday shopping for the last minute, but retailers spend months preparing for Santa to load his sleigh. When planning for the holiday season, retailers know that they need to be ready to take on their busiest time of the year! Here are a few tips for helping your business stay ahead of the game during the hustle and bustle of the holidays. Perfect Your Website Customers tend to be drawn to brands that give them the most pleasant experience, and customer service is not limited to just the brick and mortar presence. Your customer’s online experience is just as important! Ensure that you have created a website that is easy-to-navigate for your shoppers this holiday season. Remember that one of the biggest reasons that customers gravitate to online shopping is for the convenience factor. Therefore, a quick and smooth process on your website will result in more sales. It is also crucial that your website is mobile-friendly. Smartphones are becoming increasingly more popular than desktops for surfing the web, so make sure to create that level of mobile convenience for your buyers. Prepare Your Products Do you have what your shoppers are shopping for? Before the holidays arrive, it’s a good idea to stock up on your key inventory products. With that, take a look at trending sales over the last year and even the previous holiday season. What products are your customers looking for? By understanding the wants and needs of...
It’s Here: 2016 State of Surf Survey!

It’s Here: 2016 State of Surf Survey!

TRANSWORLD BUSINESS WANTS YOUR FEEDBACK ON THE STATE OF THE SURF INDUSTRY: PLEASE WEIGH IN HERE FOR A CHANCE TO BE SELECTED FOR OUR UPCOMING PANEL DISCUSSION AT SURF EXPO Editors Note: For a look at the 2015 State of Surf, purchase the report now. Read more at http://business.transworld.net/features/2016-state-surf-retailer-survey/#DbQZJhCfB1Wz3BvT.99...
A Brief Round Up of #SurfSummit18 Coverage

A Brief Round Up of #SurfSummit18 Coverage

If you attended last week’s annual Surf Summit in Cabo, consider yourself very lucky. With over 25 retailors present, it was the most successful Summit yet. From early morning surf sessions, to uniquely inspiring speakers, to late night dance parties, the conference was definitely three days to remember. Whether you were soaking up inspiration in Mexico or enviously watching from afar, we’ve got good news. Plenty of people wrote about and photographed the event as it unfolded, and we’ve rounded up the best coverage. Get ready to relieve the highlights again and again. Bob McKnight Wows the Crowds Bob McKnight, co-founder of Quiksilver, delivered a rousing speech that had everyone talking. He shared many important and inspiring messages, and Shop-Eat-Surf has his full speech and slides up on their website for Executive Members. If you’re not an Executive Member, the recap of the speech is pretty extensive, too. Our favorite part? “We grew the pond. Now we need to protect the perimeter.” Words of Wisdom TransWorld Business shared the top things they learned at Surf Summit. Their recap includes such gems as “Tell better stories,” “Think like an inventor,” and “Get back to basics.” We couldn’t agree more! A Picture’s Worth a Thousand Hashtags If you’re looking for some eye candy, check out some of the great photos people took during the conference: TransWorld Business posted two sets of incredible photos from the conference. One set includes ocean images from their SURFari event, and the others from the three-day conference. These photos from Shop-Eat-Surf capture the happy camaraderie that has become a trademark of Surf Summit. And finally, a...
State of Skate (and Surf!) 2015 Survey

State of Skate (and Surf!) 2015 Survey

Transworld Business and IASC have teamed up again to take a comprehensive look at the state of the skate industry. They are looking to brands and retailers to get a sense of how healthy the skate industry is and where it’s heading. This year, they’re putting the call out publicly to make sure every relevant brand and retailer has a chance to participate. The survey only takes a few minutes of your time, but will provide a ton of great, useful information to better manage our collective businesses. They will keep the specific information you provide CONFIDENTIAL. The study’s aggregated results will be presented at the upcoming IASC Skateboarding Summit May 13-15, 2015, at the Westin Hotel in Costa Mesa, California. One lucky respondent will win a VIP package to the Summit that includes admission to the IASC Skateboarding Summit, 4 days / 3 nights at the Westin South Coast Plaza Hotel, 2 VIP tickets to the Skateboarding Hall of Fame and Icon Awards Ceremony, VIP access to the Vans Pool Party and more (a $1630 value)! Skate Brand or Manufacturer Survey Skate Retailer Survey This year, the Surf Industry has a chance to get involved with the STATE OF SURF! Remember that individual responses are kept CONFIDENTIAL, and all participants will  receive a copy of the results. Thanks in advance for your participation and support with this research project. It’s Transworld’s mission to provide the industry with the best and most up-to-date information on the state of skateboarding...
SIMA Recognizes Outstanding Surf Retailers

SIMA Recognizes Outstanding Surf Retailers

Each year the Surf Industry Manufacturers Association (SIMA) comes together to recognize fellow surf industry companies for their outstanding contributions to the surf industry. The SIMA Image Awards took place last night at The Grove in Ahaheim, California. The surf industry’s most influential companies were recognized for their efforts to advance and grow the industry over the past year. SIMA no longer gives Image Awards for retailers in different categories, but instead honors retailers who have been in business for at least 50 consecutive years. Those retailers who received the SIMA Surf Shop Gold Wave Award were: Atlantic Beach Surf Shop Bert’s Surf Shop Bunger Surf Dive N’ Surf Froghouse Hansen Surfboards Harbour Surfboards Haut Surfboards Heritage Surf Shop Hobie Jack’s Surfboards Katin McKevlin’s Surf Shop O’Neill Surf Shop Ron Jon’s Surf ‘n Wear’s Beach House Surf n Sea Surfers Supplies Val Surf West Coast Surf Shop BRA would like to send a huge congratulations to these retailers for your outstanding accomplishments. We are honored to partner with you, and wish you continuing success for years to...