by Board Retailers Association | Jul 6, 2021 | News, Skateboard, Statistics, Surf
Please click on the following link to view this Shop Eat Surf News Article: Digging Deeper Into Skate and Surf Participation Growth Please note that this article is a Shop Eat Surf Executive Edition article so you will need to sign up and pay for access before viewing. We, at BRA, feel that the benefits of the SES Executive Edition Membership outweigh the cost. Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
by Board Retailers Association | Jul 4, 2021 | Associate Members, Industry, News, Resources, Retail Strategy, Surf
Well, you can. And it starts at just $10 a month. Posted by: STAB What’s worse: breaking your new board first session, or watching every person you love getting mauled by a voracious pack of lions? Answer: the lions, but only just. New Board Anxiety is a serious medical condition that affects millions of surfers worldwide. If you or any surfer you know has suffered from this debilitating ailment, we present you with a viable (if only marginally costly) solution: Surfcare. First and foremost, and despite how that intro read, this is not an advertisement. Or, I guess technically it is, but the crew at Surfcare didn’t pay a penny for it, so good on them for creating a product so inherently fascinating that we couldn’t help but write about it. Second, Surfcare is exactly what it sounds like: AppleCare for your surfboard. It’s actual, genuine, real-life protection that you can buy as financial protection against a dinged or broken board. Here are their available plans: Below we chatted with Nick Stolz, founder of Surfcare, to get more info on his product and see if the juice is truly worth the squeeze. What inspired you to start this company? Well, I grew up breaking a ton of boards! Maybe I took that “stomp it” saying a little too literally [laughs]. I came up with the idea in Indonesia three years ago after running through a quiver at HTs. It’s a bad feeling when you spend a bunch of money on a new board and break it first session, or even at all. We all know the feeling. So Surfcare was...
by Board Retailers Association | Jun 26, 2021 | Community, Surf
It ain’t easy being a newbie. Photo: Tim Marshall//Unsplash Editor’s Note: Welcome to Surf History 101, where we look at innovations in the world of surfing and beyond that changed the pursuit forever. In this edition, Sam George examines the surf school and its impact on our culture. What Is It Exactly what it sounds like, a surf school is a service in which instructors with varying degrees of experience and qualifications teach those who would like to learn, or at least experience, surfing. Who Developed It Earliest European descriptions of surfing in Polynesia and Africa make note that children in those cultures took to the water at a very early age, most probably following the example of older siblings and parents. While no doubt a sequential learning experience, there are no 19th century accounts of formal instruction. This changed at the turn of the century, however, with the advent of Hawaii’s nascent tourist industry. Due, in part, to the efforts of a tireless journalist/promoter named Alexander Hume Ford, the exotic, eminently romantic “sport of kings” was billed as a major attraction at Waikiki and as the number of visitors increased it was only natural that the local “bronzed Mercurys” would begin taking tourists for a ride, so to speak. As such, the ensuing “Beach Boy” culture that sprung up along with the Moana Hotel in 1901 can be pointed to as the origin of surf instruction. This unique occupation flourished and by the 1920s Waikiki watermen had become essential Island ambassadors, not only providing the inherent thrills of board and canoe surfing, but sharing with visiting malahinis an authentic Hawaiian cultural experience that no contrived hula show or...
by Board Retailers Association | Jun 22, 2021 | Associate Members, Industry, Skateboard, Statistics, Surf
Strong sales in the core channel are showing no signs of slowdown as shoppers continue to embrace local retailers and the surf and skate lifestyle. According to the ActionWatch Retail Panel, year-to-date sales are up 89% vs. the same period in 2020. Click on the following link to view the rest of this informative Shop Eat Surf Article: “Surging Sales Continue in Surf and Skate Shops” Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not already a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
by Board Retailers Association | Jun 16, 2021 | Community, Industry, News, Surf
The Beach Belongs to Everyone! On Saturday, June 19, the Surfrider Foundation and international affiliates will host events worldwide in recognition of the 17th annual International Surfing Day (ISD) to celebrate the sport of surfing and the protection of clean water and healthy beaches. Held each year on the third Saturday of June, the global holiday founded by the Surfrider Foundation brings communities together to enjoy coastal recreation and raise awareness of urgent threats to the coasts. Every day, the Surfrider Foundation and our network of volunteer activist’s work to protect our coasts. On International Surfing Day, we come together and take a moment to celebrate the waves and beaches that we all love. The theme of this year’s ISD is “The Beach Belongs to Everyone.” For decades, Surfrider has championed to keep our beaches accessible and welcoming for all people to enjoy—regardless of race, socioeconomic background, ability or gender identity. This International Surfing Day, we are celebrating the joy and excitement that the beach brings to all of us. Surfing is an amazing gift and the beach is an incredible place that should be healthy, safe and accessible to all people. As surfers and beachgoers alike, it is our responsibility to foster a vibrant, inclusive community that comes together to protect and enjoy this extraordinary resource. Ways to Participate in ISD While Maintaining Correct Physical Distancing Due to the effects of the coronavirus, surfing and beach regulations throughout the country are constantly changing. Please review your local guidelines and adhere to any curent restrictions in place.If your chapter is having an in person ISD celebration, let’s do everything we can to ensure a fun,...
