Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Has Surf Culture Outgrown Competitive Surfing?” by Sam George via The Inertia

by admin | Oct 13, 2022 | Community, Competitions, Industry, Surf

A scene that after all these years, isn’t that different from the one below. Photo: Sean Rowland//WSL I was never much of a professional surfing competitor. Meaning an honest personal assessment would place me far from a serious contender, but more like an...

“New Book ‘SURFER Magazine 1960-2020’ Captures Essence of Publication’s Six-Decade Run” by Sam George via The Inertia

by admin | Oct 6, 2022 | Book Review, Industry, Surf

The Chris Burkard shot from Iceland made famous in the pages of SURFER. Like just about every other surfer over the age of, let’s say, 20, I distinctly remember the very first issue of SURFER magazine I ever saw. It was the summer of 1967, and as...

“Sign the Petition for a Designation Plaque for Velzy’s, the Worlds First Surf Shop” by Jaqueline May via MoveOn.org petitions

by admin | Oct 3, 2022 | Brick & Mortar, Industry, News, Retail History, Surf

Dale Velzy opened the world’s first surf shop at 117 Manhattan Beach blvd, Manhattan Beach, California in 1950. We support installing a bronze plaque to designate this historical spot. Why is this important? There are numerous bronze plaques around Manhattan Beach...

“Core Retailers Weigh In on Potential Boardriders Sale” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

by admin | Sep 26, 2022 | Community, Industry, News, Surf

By Tiffany Montgomery | Published Sep 26, 2022 Quiksilver, Billabong Men’s, Roxy, Billabong Women’s and RVCA make up a sizeable chunk of the total sales mix of many core surf accounts. We asked Maui Nix, Surfside Sports, HIC, BC Surf & Sport, Hansen’s,...

“World Surf League Releases 2023 Schedule: Surf Ranch, Trestles Return” by Joe Carberry via The Inertia

by admin | Sep 22, 2022 | Competitions, Industry, Olympics, Surf

Will Filipe defend his title? The schedule would seem to support a repeat run for the Brazilian. Photo: Pat Nolan//World Surf League With the 2022 season freshly minted, the World Surf League wasted little time in releasing its 2023 schedule....

“The Surfing World Owes Stephanie Gilmore an Apology” by Ben Mondy via The Inertia

by admin | Sep 16, 2022 | Awards, Competitions, Industry, News, Surf

She earned it. And we forgot about her. Photo: Thiago Diz//World Surf League “Some are born great, some achieve greatness, and some have greatness thrust upon them,” wrote bad boy Billy Shakespeare. Or in Stephanie Gilmore’s case, some quietly achieve GOAT...