Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Guinness Just Verified That Sebastian Steudtner Set a World Record at Nazaré” by Will Sileo via The Inertia

by admin | May 24, 2022 | Awards, Industry, Surf

Sebastian, focused amidst the chaos of Nazaré. Photo: Joerg Mitter. We know this: several massive swells have occurred at Nazaré in the past couple of years. And with them have come the things we aren’t so sure of. Namely, if the world’s largest wave may have...

“Here Are the Winners of The Inertia’s 2022 Film & Photo Challenge Presented by White Claw” by Staff via The Inertia

by admin | May 6, 2022 | Awards, Community, News, Surf

Owen Beim with the winning entry of the Black and White Category presented by White Claw. Last weekend, at the Traveler Surf Club in Malibu, The Inertia awarded the winners of the 2022 Film and Photo Challenge presented by White...

“Surf Shop Day is now being handled by the awesome people behind SIMA plus link to social media assets to use for SSD on May 21st” via Surf Industry Member Association blog

by admin | May 4, 2022 | Holiday, Industry, Surf

Let’s celebrate! A surf shop’s value according to Shaun Tomson, world champion surfer, environmentalist, and author: “Surf shops supply what surfers truly need – not what they want, but what they truly need – a great board, a wetsuit, some surf shorts, wax, and a few...

“Here’s Why ‘Kook Shaming’ Is Ridiculous” by Will Sileo via The Inertia

by admin | Apr 18, 2022 | Community, Industry, Surf

In my opinion, the best kind of comedy is the kind which picks out something that’s absolutely absurd in the world around us and highlights it. Bonus points if it’s something that we do on a daily basis and just didn’t realize how absurd it is. Enter kook...

“Schnauzer Breaks Silence on Torturous Dog Surfing Routine” by Johnny Utah via The Inertia

by admin | Apr 13, 2022 | Community, Competitions, Surf

A Schnauzer has broken his silence about how some dogs really feel about dog surfing events. Photo: Screenshot/Searle On a recent, sunny California day, a pack of dogs roamed the beach. The waves were up, and there were surfers in the water. But these weren’t...

“The Rise of the Intermediate Surfer: Observations From a Pandemic-Driven Lineup” by Morgan Bernard via The Inertia

by admin | Apr 3, 2022 | Community, Industry, Surf

The surf remains the same but the surfers, well….there’s a lot more of ’em. Photo: Silas Baisch//Unsplash Two years ago, disease spread around the globe, and much of the population retreated to the confines of homes and humble apartments. For those of us stuck in...