Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Bettylou Sakura Johnson on Being the Youngest Woman on the Championship Tour” by Rebecca Parsons via The Inertia

by admin | Feb 20, 2022 | Competitions, Industry, Surf

Bettylou Sakura Johnson definitely has all the tools to compete at the highest level. Photo: Tony Heff//WSL Bettylou Sakura Johnson’s huge win at the Haleiwa Challenger before the New Year may seem like it came out of left field, but in a lot of ways, it was...

“Used surfboards causing you headaches? The prescription to save time and earn more has arrived.” by the good people behind SimplSurf

by admin | Feb 17, 2022 | Associate Members, E-Commerce, Industry, News, Resources, Retail Strategy, Retail Technologies, Surf

Overview We’re seeing the largest boom in outdoor board sports in history. Retailers, you should be getting a bigger slice of that sweet pie. SimplSurf helps you do just that. By leveraging our free software tool, you can turns board consignment from a headache to...

“INTERVIEW WITH SIMA EXECUTIVE DIRECTOR VIPE DESAI.” by BTR staff via Building The Revolution blog plus #SaveTheDate and logos for Surf Shop Day

by admin | Feb 15, 2022 | Community, Industry, Manufacturing, Surf

Vipe rocking his limited edition BTR Brews and Boards shirt he purchased from Spyder. Vipe Desai is a hair over 60 days in his new position as Executive Director at SIMA and is already making some serious change. Just last week Vipe announced that SIMA has officially...

“IOC approves proposal to include skateboarding, surfing and rock climbing at 2028 LA Olympics” by David Wharton via LA Times

by admin | Feb 5, 2022 | Competitions, News, Olympics, Skateboard, Surf

An LA 2028 sign is seen in front of the Olympic cauldron at the Los Angeles Memorial Coliseum.(Richard Vogel / Associated Press) BEIJING —  The International Olympic Committee has approved a proposal to include surfing, skateboarding and sport climbing among...

“World Surf League Announces Its Finals Event Will Return to Lower Trestles” by staff writers via The Inertia

by admin | Jan 21, 2022 | Competitions, Industry, News, Surf

If it ain’t broke. Photos: WSL Well, it went so swimmingly, why not do it again? Following a World Surf League finals event in September that saw a fantastic mix of swell and conditions, the League announced today that its championship tournament...

“Rusty Preisendorfer Explains Why Your Surfboards Shouldn’t Be Bulletproof” by Rusty Preisendorfer via The Inertia

by admin | Jan 11, 2022 | Manufacturing, Retail History, Surf, Trade Shows

If your surfboard doesn’t dent up a little bit, it’s not a good thing. Photo: Rusty Surfboards/Instagram Editor’s Note: This feature was made possible by our friends at Rusty Surfboards. Like a fine pair of shoes, new boards need to dent up a bit....