TransWorld Business Spotlights 30 Shops in 30 Days

TransWorld Business Spotlights 30 Shops in 30 Days

In the midst of an era dominated by ecommerce, there is still an undeniable need for family-run, brick and mortar board shops. Nothing can replace the nostalgic feeling you get when you walk into a local surf shop, and are warmly greeted by their friendly staff, excited to chat about the recent swell while you’re purchasing a bar of wax. That moment defines this unique culture and drives the action sports industry. It’s what keeps us paddling out, even on flat days, just to get our feet wet. In honor of these specialty retailers, TransWorld Business, a leader in boardsports news, has launched a new feature entitled 30 Shops in 30 Days. Throughout this month-long series, TransWorld Business will highlight a new shop every day. Each spotlight will feature the shop’s unique story through an exclusive interview and a behind-the-scenes tour. To kick off their 30 Shops in 30 Days series, TransWorld Business chatted with the crew from Sawyer Land and Sea Supply in Santa Cruz, California. Since then, they’ve featured shops around the nation, including Cleanline Surf Shop in Oregon, Bikle’s Snow, Surf & Skate in Maryland, Wetsand Surf Shop in California and many more! For 30 days, TransWorld Surf is giving shops across the country a loud voice in this noisy, online world. Support your local shop and checkout the TransWorld Business #30Shopsin30Days featured series. Own a board shop? Join the Board Retailers Association and find out how we help protect specialty retailers and the board sports...

Retailer Spotlight: Surf Diva Boutique

Surf Diva Boutique in La Jolla, California has introduced women of all ages to the sport and spirit of surfing in a fun and encouraging environment.  Twin sisters and partners Izzy and Coco are proud to have turned their life-long passion into a successful and growing business—and have a ton of fun doing it. We were lucky to catch up with both of them at Surf Summit 17 earlier this year in Cabo and, as always, loved their energy and passion. Here, co-owner and buyer Coco Tihanyi chats with us about specialty brands, community involvement, and the importance of doing what you love. What makes your store unique? Surf Diva is unique because of the whole experience our customer receives when they enter our shop; from the greeting at the door to the authentic customer service our Shop Divas offer! I liked to carry core surf brands and more “boutiquey” brands so that the shop is a one-stop shop. We own 3 really cool surf schools so we are able to make sure customers leave with a really great surfing or standup paddleboarding experience, depending on what type of program they are looking for: Surf Diva Surf School, La Jolla Surf Camp, and the American Surf Academy. What’s your most memorable or proudest moment in the (water, snow, etc.)? I love having our board meetings with my sister in the water.  It’s just awesome!  I also love going out into the water with my son and watching him try new surfboards… priceless. What brands are impressing you or incorporating out of the box designs or promotions that have caught...

Waterman’s Weekend | August 8 – 9

The SIMA Environmental Fund has raised over $6.5 million to protect and preserve our oceans, beaches and surf breaks. They do an incredible job with various fundraising and awareness initiatives throughout the year, but none are as prominent as Waterman’s Weekend. This year is notably special in that they’ll be celebrating 25 years of dedication to their mission. The 25th Annual Waterman’s Weekend is scheduled for August 8-9, 2014, at The Ritz-Carlton Laguna Niguel, California. The weekend kicks off with the Waterman’s Classic Golf Tournament on Friday, August 8, at the Monarch Beach Golf Links. The entire event wraps up on Saturday, August 9, with the Waterman’s Ball and Auction. They’ll be honoring surf legend and two-time world champion Tom Carroll as Waterman of the Year, Golden Globe Award Winner and environmental activist Ted Danson as Environmentalist of the Year, and Rusty Preisendorfer with the Lifetime Achievement Award. A Special Recognition Award will also be presented to the family of influential surf industry figure, Hobie Alter, in memory of SIMA’s first-ever Waterman of the Year. “What Hobie Alter brought to the surf industry was nothing less than foundational in allowing us to be where we are today,” said Palladini. “More than foam or fiberglass alone, Hobie was one of beach culture’s top-echelon entrepreneurs and it’s just a small token of our appreciation that we honor his legacy with a Special Recognition Award.” For more information, visit the SIMA Waterman’s Weekend event...

Surf and Cystic Fibrosis

An estimated 30,000 children and adults in the United States have Cystic Fibrosis, a life-threatening genetic disease that affects the lungs and digestive system. Many individuals, families, and organizations have banded together to dedicate resources to benefit cystic fibrosis research. As it turns out, cystic fibrosis doesn’t like active living. It doesn’t like salt water, either. As part of a treatment, CF patients use a nebulizer filled with hypertonic saline to help thin mucous throughout the body. This has actually been considered to mimic a “two hour” surf experience – and the surf industry is stoked that its been given the medical stamp of approval. How was this discovered? “Surfing patients” felt significantly better than “nonsurfers” at a clinic in Australia not too many years ago. Multiple studies and trials later, it was proven that surfing truly was a remedy to CF, allowing patients to take the deep breaths that they so longed for. There is still quite a bit of work to be done, and the CF foundation has dedicated millions to various different strategies. The 3rd Annual Pipeline to a Cure East takes place at the Country Club of Landfall in Wilmington, North Carolina on August 2, 20134. BRA is proud to to sponsor this initiative and encourages you to become involved in any way that you can. For donation information, please contact Colette Odom and...

Top 10 Reasons To Attend #SurfSummit17

Top 10 reasons to attend Surf Summit, in no particular order. They are all equally awesome. 1.    A chance to kick it with Metallica’s Kirk Hammet and Robert Trujillo Robert Trujillo: “Before joining Metallica, I went surfing with Kirk. And now that I think about it, maybe Kirk started surfing with me because he wanted to get to know me better in case they needed a bassist in their band. Anyway, we never talked about music when we surfed together. We talked about waves.” [Source] Kirk Hammet: We’re always trying to swim upstream, picking up rocks that look dirty and disgusting that less adventurous people wouldn’t even look at. One of the things I really love about the band is that we feed that to each other. [Source]  2.    Insight from CEO of FUBU and Shark Tank’s legendary Daymond John “Like most entrepreneurs, the initial struggle was to go past the point of imagination and make it a point of conception, where I was actually putting together a product and producing it. Everyone has an idea, but it’s taking those first steps toward turning that idea into a reality that are always the toughest.” [Source]  3.    Big-time surfer, Reef co-founder and International Surfing Association president Fernando Aguerre  “Surfing is a unique sport and culture, one that will completely and positively change the Olympics, and it’s totally in synch with the true spirit of Olympism. I’m an idealist, but also a practical person. My eyes are looking up and away, but my feet are on the ground, so I’m very aware of the substantial hurdles in our way for Olympic participation,...

An Instagram Picture Is Worth A Thousand Words

Digitally savvy consumers are entering stores already well informed about a product’s features and prices. They are building communities and relationships online, which has retailers focusing more in the e-commerce and social media realm. It’s more important than ever to ensure that initiatives and efforts across all platforms of the customer experience work together: customer service, brand/marketing communications, brick-and-mortar stores, social, and e-commerce platforms. In terms of marketing communications, storytelling has been one of the most effective strategies to date. People love stories, and love the stories they can relate to even more. Short- and long-form blogging works wonders, and with the onset of new social trends and development of new mobile and social apps, visual storytelling has moved its way up to the front of the fold. We’ve witnessed the exponential growth of Instagram: 1 million accounts in just two months after its launch in 2010, and now the visual platform boasts over 150 million monthly active users. People and personalities are finding clever ways to express themselves, and brands are incorporating the platform into their outreach strategies. Retailers should take the time to make the right decisions about where to invest change, but we’re loving the images that are coming from Sweetwater Surf Shop in Wrightsville Beach, North Carolina. They’re doing an awesome job on Instagram and have cultivated a following through engagement, and have the rhythm, content, and variation that converts into sales. They’ve got this down pat. Retailers are building brand value through tangible, person-to-person relationships that begin and grow well before customers walk through the door. Creating a social presence for your business enhances...