Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surging Sales Continue in Surf and Skate Shops” by Tiffany Montgomery via Shop Eat Surf

by admin | Jun 22, 2021 | Associate Members, Industry, Skateboard, Statistics, Surf

Strong sales in the core channel are showing no signs of slowdown as shoppers continue to embrace local retailers and the surf and skate lifestyle. According to the ActionWatch Retail Panel, year-to-date sales are up 89% vs. the same period in 2020. Click on the...

“Surfrider Foundation Welcomes Global Celebrations for International Surfing Day” via Surfrider Foundation

by admin | Jun 16, 2021 | Community, Industry, News, Surf

The Beach Belongs to Everyone! On Saturday, June 19, the Surfrider Foundation and international affiliates will host events worldwide in recognition of the 17th annual International Surfing Day (ISD) to celebrate the sport of surfing and...

“The Electric Acid Surfboard Test Shaper Reveal – Meet the crafty hands behind Mason and Coco’s colorful quiver” via Stab Magazine

by admin | Jun 11, 2021 | Community, Industry, Surf

Words by Stab. Photos by Ryan Miller It’s a pleasure each time we set out to film the Electric Acid Surfboard Test, pairing surfers with unfamiliar shapers and foreign models, and patiently waiting for unexpected results.  Today we’d like to take the time to introduce...

“It’s Official: Here’s Who Will Be Surfing at the 2021 Olympic Games – MEET THE 40 OLYMPIANS WHO WILL BE HEADING TO TOKYO IN JULY” via Surfer.com

by admin | Jun 8, 2021 | Competitions, Olympics, Surf

Over the past week, surfers from all over the world have been duking it out in El Salvador for the chance to compete in surfing’s debut at the 2021 Tokyo Olympics. Towards the tail-end of 2019, right before the world shut down due to COVID-19, 18 ‘CT athletes...

“You Won’t Believe the Crap Female Surfers Have to Deal With in Surf Shops” by Naomi Blik via The Inertia

by admin | May 30, 2021 | Industry, Retail Strategy, Surf, Women's Market

Girls don’t go into surf shops just to buy bikinis. Photo: Naomi Blik. Editor’s Note: The women interviewed for this piece asked to remain anonymous to protect their hard-earned standings in their respective communities. A girl walks into a surf shop and the...

“V-Shaped Recovery Hockey-Stick Growth – a Year Like No Other In Core Surf & Skate Retail” by Patrik Schmidle via ActionWatch.com

by admin | May 17, 2021 | Industry, Resources, Retail Strategy, Skateboard, Statistics, Surf

March 2021 sales in US core channel grew +132% vs March 2020 Exactly one year ago core retailers were recovering from an April that saw a roughly 80% year-on-year (YoY) decline. April 2020 was arguably the most difficult month the surf and skate industry has ever had...