Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“RIP: Big Surf, America’s First Wavepool – Iconic Arizona Artificial Surf Spot to be Demolished” by Dashel Pierson via Surfer Mag

by admin | Oct 8, 2023 | Community, News, Rest In Peace, Surf

“Big Surf, the first American wavepool used for surfing was built in Tempe, Arizona, funded by hair-coloring giant Clairol, opened in 1969 and cost $2 million. The pool measured 300′ by 400′, and was set in a 20-acre Polynesian-themed complex located in...

“Quiet Storm, Sun Diego, Katin and Surf Expo Raise Money for Maui Sports Foundation” by Tiffany Montgomery via Shop Eat Surf

by Doug Works | Sep 23, 2023 | BRA Community Partners, Brick & Mortar, Community, Industry, News, Surf, Trade Shows

Quiet Storm owner Bill Dreibelbis, Hi-Tech Surf Sports owner Kim Ball, Sun Diego owner Dave Nash. Photo by SES. In addition to the buying and selling happening on the floor of Surf Expo, there was philanthropy in the mix as well. High volume retailer Quiet Storm has...

“Kelly Slater Could Technically Still Qualify for the Paris 2024 Olympics” by Dashel Pierson via Surfer Mag

by admin | Aug 19, 2023 | Competitions, Industry, Legends, News, Olympics, Surf

11x World Champ may not have qualified via the CT; but there’s another way. So, you’re saying there’s a chance… After finishing the 2023 Championship Tour season with a dismal 23rd place, Kelly Slater, the greatest surfer to ever live, was not...

“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

by admin | Aug 10, 2023 | BRA Community Partners, Educational Opportunity, Industry, News, Outdoor, Resources, Retail Strategy, Retail Technologies, Skateboard, Snowboard, Surf, Trade Shows

SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...

“Pat Tenore’s “Exit Through The Surf Shop” Offers Timely Industry Commentary Amid Boardriders Sale” by Kari Hamanaka via Shop Eat Surf

by admin | Jul 24, 2023 | Community, Industry, News, Surf

Clockwise from left: Duke Aipa and Pat Tenore during the exhibition’s opening reception; A floral arrangement and show flyer at the event. Photos by SES. Guest after guest couldn’t stop greeting and taking photos with RVCA founder Pat...

“An otter in Santa Cruz is hassling surfers — and stealing their boards” by Dustin Jones via NPR

by admin | Jul 16, 2023 | Community, News, Surf

A southern otter in Santa Cruz, Calif., catches a wave after stealing a surfer’s board.Mark Woodward/@NativeSantaCruz An aggressive sea otter in California is hassling locals by riding boards she stole from surfers in the lineup. Steamer Lane is a legendary...