Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The Fin Box, Its History, and Why It Changed Surfing Forever” by Sam George via The Inertia

by admin | Aug 18, 2020 | Retail History, Surf

Downing’s original inlaid wooden slot, and the modern box courtesy of Futures. Editor’s Note: Welcome to our new series, Ride This, where we look at innovations in the world of surfing and beyond that changed the pursuit forever. In this edition,...

“Retail Check In: Val Surf” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

by admin | Aug 17, 2020 | Corona Virus, Industry, Private Label, Retail Strategy, Skateboard, Snowboard, Surf

Please click on the following link to view this Shop Eat Surf News Article (about BRA Retail Member Val Surf):   Retail Check In: Val Surf A Val Surf skate section. Val Surf has four stores in the Los Angeles region that sell surf, skate and snow goods. Photo courtesy...

“American Airlines Completely Demolished This Guy’s Quiver and They’re Protected by the Fine Print” by Alexander Haro via The Inertia

by admin | Aug 10, 2020 | News, Surf

Three of the boards in question. How, exactly, does this level of damage occur? Photos: Thompson If you’ve traveled on an airplane with surfboards more than say, twice, it’s likely you’ve found a ding or two when you get to your destination. It’s a common story,...

“V-shaped June recovery for US skate and surf but concerns remain” via Action Watch

by admin | Aug 4, 2020 | Associate Members, Industry, Resources, Skateboard, Statistics, Surf

June 2020 US core skate and surf sales grew +15% When we first saw the preliminary June 2020 sales data for the ActionWatch US retailer panel, we had a hard time believing the results. The first set of data indicated that year-over-year sales grew by 20% or more. By...

“What the Great American Outdoors Act Means for Our Oceans and Beaches CONGRESS PASSES BILL IN A SHOW OF BIPARTISAN SUPPORT” by OWEN JAMES BURKE via Surfer Mag

by admin | Aug 2, 2020 | Social Issues, Surf, Sustainability

Last week, Congress passed the Great American Outdoors Act (GAOA) with sweeping bipartisan support, which President Trump is expected to sign after tweeting his support back in early March. “When I sign it into law,” the president’s tweet reads, “it will be...

“Surf Expo Moves to Virtual Show for September” via Shop Eat Surf and Surf Expo.com

by admin | Jul 28, 2020 | Corona Virus, Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Please click on the following link to view this informative Shop Eat Surf announcement and interview with Roy Turner (SVP of Emerald, Surf Expo Show Director and co-founder of BRA):  Surf Expo Moves to Virtual Show for September Be sure to visit the Shop Eat Surf...