Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Derek Ho, first Hawaiian male world surfing champ, dead at 55” by Dennis Romero via NBC News plus “ONE OF SURFING’S ALL-TIME GREATS DIED AFTER SUFFERING A HEART ATTACK” and “The Surf Community Remembers Pipe Legend Derek Ho” via Surfer Mag

by admin | Jul 20, 2020 | Industry, News, Rest In Peace, Surf

Derek Ho at the Azores Airlines World Masters Championship on Sept. 20, 2018, in Praia de Santa Barbara, Sao Miguel, Portugal. Laurent Masurel / World Surf League via Getty Images He belonged to a noted Hawaiian family that included brother Michael, also a top pro...

“What’s Selling at Heritage Surf?” by Tiffany Montgomery via Shop Eat Surf

by admin | Jul 16, 2020 | Distinguished Retail Members, Industry, Retail Strategy, Surf

Heritage Surf in Sea Isle City, New Jersey – Photo courtesy of Heritage Please click on the following link to view this relevant Shop Eat Surf Article containing commentary from Jamie Heritage of BRA Distinguished Retail Member Heritage Surf: What’s Selling at...

““She Surf” Is An Enlightening Look at Women’s Surfing – A NEW BOOK SHINES A BRIGHT LIGHT ON SOME OF SURFING’S MOST INSPIRING WAVE SLIDERS” by Zander Morton via Surfer Mag

by admin | Jul 1, 2020 | Educational Opportunity, Industry, Resources, Surf

“Women now make up between 20 to 30 percent of surfers, and that number continues to grow,” writes professional surfer/writer Lauren Hill, in the foreword to her new book, “She Surf”. “As girls are given the opportunity and support to engage with the sport, and...

“Why the Surf Industry Is On the Cusp of a Surprising Upturn Despite a Battered Economy” by Sam George via The Inertia

by admin | Jun 19, 2020 | Industry, News, Surf

The surf shop has always been at surfing’s core. And the core, it seems, is what has made it through this pandemic. Photo: Ocean Hut Surf Shop Surfers have long cherished the conceit that simply by stepping off the shore and paddling out into the waves they leave...

“The Southern California Surfing Community Gathers En Masse for Racial Justice – A CELEBRATION OF GEORGE FLOYD’S LIFE AND A CALL TO END RACISM” by KATIE RODRIGUEZ via Surfer Mag

by admin | Jun 10, 2020 | Industry, News, Social Issues, Surf, Vision

“This has been the hardest week in my 48 years on this planet. This has been the hardest week to exist in my skin, and in my blackness. It has been that way for all of us, to have this skin: to wonder what it is … and ask whether or not we get to be Americans like...

“COVID-19 is Spurring a New Kind of Localism – FOR ONCE, DISCOURAGING OUT-OF-TOWN SURFERS IS ABOUT MORE THAN LOCALS’ WAVE COUNT” by ZANDER MORTON via Surfer Mag

by admin | May 8, 2020 | Corona Virus, News, Surf

Photo Credit: Grant Ellis – As beaches reopen, some surfers try to regulate their local lineups to avoid overcrowding during the COVID crisis In March, coastal communities around the world closed their beaches in an attempt to curb group gatherings and stop the...