“Dare to FIT” by Renee Bavineau via The Robin Report

“Dare to FIT” by Renee Bavineau via The Robin Report

The fashion industry is now tied for first place in destroying our beloved planet. In 2021, 54 percent of retail bankruptcies were in apparel. And 56 percent of online returns were apparel. In fact, overall return rates are up by 35 percent since 2011. Once merchandise is returned, less than 50 percent is resold at full price. What’s more, 73 percent of returns could be avoided by retailers being more proactive. What kind of business model is this? Missing the Point Many retailers are now focused on creating better returns practices. This is not going to revolutionize retail, but it may revolutionize the customer experience. Retailers don’t really have a choice. Many retailers in desperation to keep their consumers or gain new ones extended the holiday returns window well into February 2022. In some cases, coined as the “return-less refund” they’re not even processing the return, but instead issuing a refund and telling their beloved customer to keep it. But there is something fundamentally off with this policy: Here’s your refund but keep the shirt that doesn’t fit. Really? Who wins? In my opinion, no one, not the consumer, not the brand, not the landfills, and definitely not the bottom line. Many retailers are now focused on creating better returns practices This is not going to revolutionize retail, but it may revolutionize the customer experience. Fit Issues Fit is a problem: the third of 10 reasons for returns is fit, according to Coresight. Many other studies say its #1, and I tend to agree. But really, you have to ask, “Why” is she really returning it? Why aren’t the...
“North Shore Home Collapses Onto Rocky Point Beach” by Alexander Haro via The Inertia

“North Shore Home Collapses Onto Rocky Point Beach” by Alexander Haro via The Inertia

A Rocky Point house on Oahu’s North Shore collapsed onto the sand early Monday morning, broadcasting a stark warning to other residents nearby. Many of the beachfront homes on the North Shore are built on sand berms, and as storms get more powerful, that sand is being removed. This has been a particularly swell-filled winter, and the destruction of the home has other homeowners on high alert. The resident of the house on Ke Nui Road, Hugo Villalobos, had called the place home for three decades. According to Hawaii News Now, Villalobos wasn’t all that worried the evening before his house fell into the sand. But when a friend advised him to stay in the back house on Sunday night, he decided to heed their warning. As he sat in the back house listening to the waves crash into the crumbling foundation that held his home up, he knew it was bad. “I walked out there at 12 at night … I looked at it (and) I was like, man, it’s never gonna stop,” Villalobos told Hawaii News Now. “And then around … 1:30 I heard crack, a slam, and I knew the house was gone.” The next morning, the extent of the damage was laid bare in the morning sun. The entire house had fallen onto the beach below. “I just seen the house like this and it just broke my heart. It’s terrible,” he said. “I’m glad that I escaped with not getting hurt or killed.” Although Villalobos had been looking at different options to shore up the eroding foundation, he came up against a wall of red tape. The State of...
“Key Industry Surf Shops Impacted by Oil Spill” by Tiffany Montgomery via Shop Eat Surf

“Key Industry Surf Shops Impacted by Oil Spill” by Tiffany Montgomery via Shop Eat Surf

Workers cleaning oil that washed ashore on Corona Del Mar State Beach Wednesday – Photo courtesy of U.S. Coast Guard The oil spill in Orange County that has closed beaches in Huntington Beach, Newport Beach, Laguna Beach, and Dana Point is not only a crisis for the environment, it also could have a major impact on important industry stores and other businesses in the area. “This is an ecological and economic crisis for the city of Huntington Beach,” said Aaron Pai, the owner of Huntington Surf & Sport on Main Street. “I feel for all the animals and businesses affected.” Last weekend, Huntington Beach was packed due to the Pacific Air Show, which draws thousands of people to the beach to watch the planes perform off the coast. HSS was a sponsor of the event, which ended up being cancelled on Sunday, the last day of the show. “We had to navigate through COVID, and now we’ll have to navigate through this,” Aaron said. The spill has also cancelled this weekend’s City of Huntington Beach Surf Contest, which HSS was also sponsoring. The only good news is that the spill didn’t happen in the height of summer, Aaron said. Huntington Beach also just hosted the WSL’s U.S. Open of Surfing at the end of September. “Thank God it didn’t happen during the U.S. Open,” said Bobby Abdel, a partner at Jack’s Surfboards, whose flagship store is directly across from the beach in Huntington. “Can you imagine?” Jack’s has already noticed a drop in traffic as people avoid Huntington Beach because of the spill and the negative publicity. “There’s no...
“A ship anchor hooking the pipeline may have caused the California oil spill, preliminary report says” by Madeline Holcombe, Eric Levenson, Amir Vera and Cheri Mossburg via CNN plus relevant letter from SIMA President

“A ship anchor hooking the pipeline may have caused the California oil spill, preliminary report says” by Madeline Holcombe, Eric Levenson, Amir Vera and Cheri Mossburg via CNN plus relevant letter from SIMA President

(CNN) An anchor hooking an oil pipeline may have caused the Southern California spill that spewed more than 100,000 gallons of oil into the Pacific Ocean, the federal Pipeline and Hazardous Materials Safety Administration said in a notice to operation owner Amplify Energy. “The pipeline has essentially been pulled like a bow string. And so at its widest point is about 105 feet away from where it was. So it is kind of an almost a semicircle,” Amplify Energy CEO Martyn Willsher said at a press conference Tuesday.There is no confirmation of a vessel above the site of the spill, but a response team is working with other agencies to determine whether a ship was in the area, said Capt. Rebecca Ore, the commanding officer at US Coast Guard Sector Los Angeles-Long Beach. Photo: Oil spill in Southern California Workers with Patriot Environmental Services clean up some of the oil that flowed into the Talbert Marsh in Huntington Beach, California. Earlier Tuesday, authorities said a 4,000-foot section of the pipeline was displaced laterally about 105 feet and had a 13-inch split that was likely the source of the spill.The discovery explains the likely source of a spill, widely reported Saturday, of as much as 144,000 gallons of crude oil about five miles off the coast of Huntington Beach. The spill has shut down prized beaches, damaged the environment and presented possible health hazards for local residents.Authorities investigating the leak also sought Tuesday to clarify the timeline of when authorities and the pipeline company learned about the spill and what they did in response. A strong gasoline odor. Plumes of oil. And now...
“Surfrider Foundation Business Sign-On Letter: Federal Action to Protect our Coasts” via our friends at SIMA and Surf Expo

“Surfrider Foundation Business Sign-On Letter: Federal Action to Protect our Coasts” via our friends at SIMA and Surf Expo

Surfrider Foundation is asking for businesses in the surf and outdoor industry to join together to urge federal leadership to protect our nation’s coasts and ocean. Surfrider has launched a national sign-on letter for businesses to urge the Biden Administration and 117th Congress to take action on 3 priority areas: Take Action to Address the Climate Change CrisisStop the Flow of Plastic Pollution into the OceanProtect Clean Water for All People Ocean and Great Lakes recreation and tourism are major economic drivers in the United States, generating over $129 billion annually for our nation’s GDP. Federal leadership is urgently needed to protect valuable marine and coastal ecosystems, as well as the businesses and communities that depend on these public resources. It’s critical that federal leaders hear from our industry. Please consider adding your business to the letter. ADD YOUR BUSINESS TO THE LETTER. Thank you! – Surf Expo Management and Staff “As part of its commitment to our ocean environment, SIMA has partnered with the Surfrider Foundation to help shape public policy at the state and federal level. The threats facing our nation’s coasts and ocean have never been greater, which is why our voice is so important. The U.S. surf and outdoor industries depend on the protection of our nation’s public lands and waters, including beaches, watersheds and marine ecosystems that are vital public resources for ocean recreation and tourism. The Surfrider Foundation has launched a national sign-on letter for businesses to urge the Biden Administration and 117th Congress to take action on 3 priority areas: climate change, plastic pollution, and clean water. Please consider adding your business to the letter....

“Torey Pudwill and Chris Haslam | LARVIKITE LINES” via Transworld Skateboarding

Click to view this remarkable story. When the opportunity arose to visit Lundhs Real Stone quarry and create a permanent Larvikite skatepark for the town’s skate scene, Torey Pudwill, Chris Haslam and Angelo Caro flew in to link up with local pro Deedz and session the 300 million-year-old terrain in situ – before bringing it all down from the mountain quarry to create a permanent skate space in Larvik itself. Thanks to Transworld Skateboarding for being such a great resource. Be sure to click on and bookmark the following link for relevant news, intelligent articles and ripping skateboarding:  https://skateboarding.transworld.net/ If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...