“Snowboarding visionary Jake Burton Carpenter dies at 65” by Eddie Pells (AP) and Dan D’Ambrosio (Burlington Free Press)

“Snowboarding visionary Jake Burton Carpenter dies at 65” by Eddie Pells (AP) and Dan D’Ambrosio (Burlington Free Press)

Eddie Pells, Associated Press and Dan D’Ambrosio, Burlington Free Press Whether you had a gold medal hanging from your neck, were just learning how to stand on a snowboard, or were one of those flustered skiers wondering where all the kids in the baggy pants were coming from, you knew the name “Burton.” Jake Burton Carpenter, the man who changed the game on the mountain by fulfilling a grand vision of what a snowboard could be, died Wednesday night of complications stemming from a relapse of testicular cancer. He was 65. In an email sent to the staff at Burton, CEO John Lacy called Burton “our founder, the soul of snowboarding, the one who gave us the sport we love so much.” Carpenter was not the inventor of the snowboard, but 12 years after Sherman Poppen tied together a pair of skis with a rope to create what was then called a “Snurfer,” the 23-year-old entrepreneur, then known only as Jake Burton, quit his job in Manhattan, moved back to Vermont and went about dreaming of how far a snowboard might take him. “I had a vision there was a sport there, that it was more than just a sledding thing, which is all it was then,” Burton said in a 2010 interview with The Associated Press. For years, Burton’s snowboards were largely snubbed at resorts — its dimensions too untested, its riders too unrefined, its danger all too real — and many wouldn’t allow them to share the slopes with the cultured ski elite in Colorado or California or, heaven forbid, the Swiss Alps. Read the Burlington Free...
“SIMA Sustainability Event Draws Robust Turnout” via article on Shop Eat Surf by Tiffany Montgomery

“SIMA Sustainability Event Draws Robust Turnout” via article on Shop Eat Surf by Tiffany Montgomery

By Tiffany Montgomery | Published Aug 26, 2019 Showing just how important sustainability has become to industry brands, SIMA had a great turnout for its Speaker Series event on the topic last week at Vans headquarters. More than 160 people registered, and a nice cross section of the industry turned out, including a wide range of brands and job titles. Speakers included Derek Sabori, a sustainability advisor and instructor who created Volcom’s forward-thinking sustainability programs years ago; Kim Matsoukas, Senior Manager of Sustainability and Social Responsibility at Vans; Wendy Savage, Director of Social Responsibility and Trace-ability at Patagonia; Megan Stoneburner Azim, Director of Sustainability and Sourcing at Outerknown; and Josh Reddin, CEO of Elastic. SIMA has posted videos of all the presentations here Doug Works, BRA Executive Director, was in attendance and asked a question related to Retailers at 43:09 here Click here to view the article on Shop Eat Surf Recap of SIMA Speaker Series “Sustainability in Our Industry: Moving Beyond Recycled” More than 160 apparel and surf industry leaders from Design, Product, Compliance, and Marketing gathered for the sold-out event on August 22nd. The afternoon featured a mini-masterclass, insights from experts, moderated discussions, and more on the topics of Foundational Sustainability Concepts, Sustainable Fibers/Materials, Fair & Decent Labor, and Differentiated Sustainability-Driven Marketing Opportunities. Attendees walked away with a better understanding of how the experts are talking about sustainability in our sector, what the hottest topics and our biggest concerns are, what solutions are readily available and utilized in the marketplace, and what steps you can take next to keep up with competitors. Full speaker videos & presentations at...