by Board Retailers Association | Sep 15, 2020 | Industry, News, Resources, Trade Shows
Clockwise from top left: Paul Naude, CEO of Stokehouse and owner of Vissla, Amuse Society and Sisstrevolution; Linsey and Karly Cottrell, who own Island Water Sports with their brother, Cheyne; Pura Vida Founders Paul Goodman and Griffin Thall; and Patrik Schmidle of ActionWatch. By Tiffany Montgomery | Published Sep 15, 2020 We are excited to announce that we have lined up lots of big names for a series of video interviews we are doing for Surf Expo Connect, the virtual trade show that launches on Wednesday. Here’s the schedule and what I’ll be talking to industry leaders about. Interviews will be available on the Surf Expo Connect platform live and on-demand. Retailers can register to attend at no cost. Register here. Booming Sales for Boardsports and Water Business – Wednesday 7am PST/10 am EST When the pandemic first hit, everyone worried if independent industry retailers would survive. For many, business rebounded much more strongly than expected. We talk to eight retailers around the country about the unexpected boom in business and how they are feeling about the rest of the year. Retailers we talk to include Surfside Sports in Costa Mesa, Ron Jon in Florida, Hansen’s in Encinitas, WRV and 17th Street in Virginia Beach, Hi-Tech in Maui, Wanderlust Land & Sea in New Jersey and BuyWake.com in Georgia. Navigating the Pandemic: Opportunities and Concerns with Vissla CEO Paul Naude – Wednesday 12 pm PST/3 pm EST A conversation with Paul Naude about how his company has managed through the pandemic, where he sees openings for the industry and where he sees potential trouble ahead. Big Opportunity: Surging Hardgoods Sales and Participation Numbers...
by Board Retailers Association | Sep 1, 2020 | Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market
Please click on the following link to view this relevant Shop Eat Surf Article about this month’s Surf Expo connect Virtual Show from the perspective of Surf Expo Show Director, Emerald SVP and OG BRA Founder: Roy Turner on How Virtual Surf Expo Will Work, Committed Brands Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not already a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
by Board Retailers Association | Jul 28, 2020 | Corona Virus, Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market
Please click on the following link to view this informative Shop Eat Surf announcement and interview with Roy Turner (SVP of Emerald, Surf Expo Show Director and co-founder of BRA): Surf Expo Moves to Virtual Show for September Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf The following appears on https://www.surfexpo.com/ Since 1976, Surf Expo has united the watersports and beach lifestyle community twice each year to provide an unmatched marketplace and opportunity to share our passion for the industries we serve. Driven by our responsibility to serve your best interests, we regret to announce that we are cancelling this year’s Surf Expo, which was scheduled to take place September 10-12, 2020, at the Orange County Convention Center in Orlando, Florida. Recent developments have made it impossible to bring our community together safely and successfully. This is due to the ongoing progression of the COVID-19 pandemic, including the latest government data, measures, and guidelines on the phased reopening plans in the U.S.; current restrictions on congregating and large gatherings imposed by states and other government and public health authorities; the inability of Surf Expo’s international community to travel to the show due to travel restrictions and bans; and the various company-imposed travel restrictions on employees affecting attendees and participating companies. The health and safety of our customers, partners, and employees remains of paramount concern to us. Though we are so disappointed we won’t see you all in person this summer, our team remains committed to offering new ways to keep the industry connected. We...
by Board Retailers Association | Jul 2, 2020 | Corona Virus, Educational Opportunity, Industry, News, Resources, SUP, Trade Shows
Please click on the following link to view this important Shop Eat Surf Article about the next OR Trade Show: Outdoor Retailer SVP on Launching First Digital Show Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
by Board Retailers Association | Jun 20, 2020 | Educational Opportunity, Industry, Resources, Retail Strategy, Trade Shows
This series of complimentary webinars led by experts is designed to help Retailers combat and navigate through the challenges that COVID-19 has posted, and find success despite the obstacles ahead. We have partnered with Outdoor Retailer, RetailX, ASD Market Week and NY NOW to provide this comprehensive series. Upcoming Webinars: The Future of CBD Retail and Other Cannabinoids Tuesday, June 23 | 11 AM PT | Register > CBD is one of hundreds of cannabinoids found in hemp and each cannabinoid has their own unique qualities. As quickly as CBD exploded, other cannabinoids are expected to be extracted and developed into new products with similar retail potential. From broad spectrum to isolates, join this webinar to learn about: – The latest cannabinoids and their potential– Which cannabinoids are most likely to grow as popular as CBD– And how retailers can expect the hemp-derived product industry to grow and change. Pivoting During a Pandemic: Aligning Ecommerce Marketing Functionality with Profitability Thu, Jun 25, 2020 12:00 PM EDT | Register > Over the past three months, ecommerce marketers have been faced with unprecedented challenges. While historically low CPMs may have led to lower CPAs, AOVs also have fallen, fewer companies are placing large trade orders and foot traffic, for the most part, has not been walking into showrooms. (In non-marketing-geek terms, that means it’s cheaper than ever to advertise online and capture new visitors to your site, but your conversion rates are falling.) How do companies navigate this new landscape with an eye toward profitability? What marketing levers can be turned off and on, and what items need to fall by the wayside during this downturn? Learn how...
by Board Retailers Association | Apr 16, 2020 | Educational Opportunity, Industry, News, Retail Strategy, Trade Shows
This series of complimentary webinars led by experts is designed to help Retailers combat and navigate through the challenges that COVID-19 has posted, and find success despite the obstacles ahead. We have partnered with Outdoor Retailer, ASD Market Week and NY NOW to provide this comprehensive series. *Please note: Seating to the live webinars is limited. On-demand versions will be posted here shortly after the live webinars end. Webinar 1: Redefining Retail: 5 Realities Retailers Can Do Now to Help Protect their Business LaterThursday, April 16, 2020 | 4:00 PM EDT Register Here> The world has experienced unexpected change when it comes to commerce and that includes how retailers engage with customers, how consumers shop with brands, and what connects them in-between their purchasing decisions. While COVID-19 continues to cause challenges for retailers online and offline alike, this webinar will unveil actionable steps commerce-focused companies can make in order to help protect their business longevity. Join Nicole Leinbach Reyhle, Founder at Retail Minded, and learn 5 ways to help your business despite the challenges of COVID-19 PLUS gain resources and actionable insight to help you navigate the future of retail in the world of coronavirus. Featured Speaker: Nicole Leinbach Reyhle, Author of ‘Retail 101: The Guide to Managing & Marketing Your Retail Business’ and Founder at Retail MindedNicole Leinbach Reyhle is recognized as a global retail thought leader from companies that include IBM, American Express, Vend and more – including having been recognized as #3 out of 100 worldwide retail influencers. Reyhle regularly contributes to media outlets that include Forbes, Entrepreneur, NBC and others – as well as speaks at worldwide events with a core concentration...
