by Board Retailers Association | Aug 21, 2022 | Educational Opportunity, News, Resources, Retail Strategy, Retail Technologies, Trade Shows
In business, this is a metaphor for what resources and strategies are available to you in order to achieve your goal. The quiver holds the arrows, you as the store owner are the archer and the target is your retail business goal. The relationships to this metaphor are endless; like being the hunter, having enough replacement strings for your bow, (meaning always to be prepared), different types of arrows, not one strategy or tactic meets all situations, etc. Thinking about how many arrows are in your quiver is also a remedy to reduce stress, and thus focus on those arrows that solve problems, instead of focusing on precipitating factors that are expressed in fear, anxiety, and stress. Securing arrows in your quiver is also a way to mitigate risk. If you miss the target with one arrow, there is an ample supply of arrows to fall back on. If you are an Avengers fan you might have seen the jokes on Facebook, that Clint had a 3D printer available at lightning-fast speed. Wouldn’t that be nice? According to Google, Hawkeye had 32 arrows, 16 on each side that were visible. How many arrows are in your quiver, that you can call into action? Along with our OTB planning and merchandise intelligence, a key arrow, we have also created other tools that add to your quiver to make decisions. We have also built strategic partnerships with synergistic businesses that provide additional and important arrows. Here are some key “arrows” we have vetted that can make a difference in your retail business: OneShop Retail, brings clienteling to a new level for...
by Board Retailers Association | Aug 17, 2022 | Industry, News, Resources, Retail Strategy, Seasonal Products, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard
Photo courtesy of Surf Expo PRESS RELEASES | Re-Published August 2022 ORLANDO, Fla.– (July 25, 2022) Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando on Sept. 8-10 in the West Concourse with a wide range of brands and a diverse floor plan. Over 600 exhibitors are participating this September with an 18% increase in square footage compared to the previous September show. “We are thrilled to return to Orlando this summer with an extensive and impressive list of brands to help retailers fulfill all their buying needs,” said Roy Turner, Surf Expo senior vice president and show director. “Coastal and beach related categories have been in high demand the past two years, and with our increased list of exhibitors, we look forward to introducing buyers to new brands as well as offering them a productive environment to connect with their existing brand partners.” Brands exhibiting in the Watersports sections of Surf Expo include 4ocean, AVID Sportswear, Billabong, BN3TH, Body Glove, Brixton, Carve Designs, Carver Skateboards, Captain Fin, Dark Seas, Fair Harbor Clothing, Havaianas, HAYDENSHAPES SURFBOARDS, Hurley, IMSY, IPD International, Jetty, Katin, …LOST, Lotus and Luna, Manhattan Beachwear, O’Neill, Otis Eyewear, Party Pants, POP Board Co., Psycho Tuna, Pura Vida Bracelets, Quiksilver, Rastaclat, Reef Apparel, Rhythm, Rip Curl, Roark, ROXY, RSVLTS, Rusty, RVCA, Saint Maddox, Salty Crew, Sand Cloud, SEATEC OUTFITTERS, Simbi, Sisstrevolution, Sun Bum, Surfer Dudes, Tahe Outdoors, Teva, Thread, Vissla, Volcom and YETI. In the Coastal Life categories, brands attending the show include Beach & Barn, Bogg Bag, Dippin Daisys, ELAN, EXIST, Hang Loose, HUK, Kanga Coolers, Lakeshirts/Blue84, LowTides...
by Board Retailers Association | Jun 27, 2022 | Educational Opportunity, HR, Industry, Resources, Retail Strategy, Trade Shows
Once per Quarter, Board Retailers Association hosts relevant and helpful webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One. You can view the 2nd Quarter 2022 webinar as well as the 1st Quarter 2022 webinar and all four of the excellent 2021 collaborative quarterly webinars below (scroll down). Description of The 2nd Quarter 2022 Webinar: If the pandemic taught us anything, it’s that retailers who stayed ahead of the curve survived and thrived after the shutdown. Every business has unique internal and external factors that affect its ability to pivot and adapt to the evolving retail landscape, but it is critical to remain open to progression. View our live panel discussion with Nico and Dane of Management One, Dan of Retail smart Guys and George (our very own Chairman of the Board Retailers Association) on June 16th as we break down the strategies that are helping retailers achieve success in 2022 and beyond. Learn how independent retailers are strengthening their e-commerce, digital, and analytics strategies to maintain growth and overcome a changing economic landscape. Presented by Management One and Board Retailers Association Push play to view this informative and fun 2nd Quarter 2022 collaborative BRA + M1 webinar featuring BRA Chairman and Owner of Modern Skate & Surf, George Leichtweis, as well as BRA Supporting Vendor Partners Dan Jablons of Retail Smart Guys and Dane Cohen & Nico Cabral of Management One, We have embedded the recordings of the 1st Quarter 2022 webinar as well as all four of the excellent 2021 collaborative quarterly webinars below for your convenience. “Talent Acquisition: Building a Team Structured...
by Board Retailers Association | Mar 29, 2022 | Community, Industry, News, Trade Shows
The Colorado Convention Center in Denver for 2021 Outdoor Retailer Summer. CREDIT: PETER VERRY After months of speculation, Outdoor Retailer announced late last week that it would again call Salt Lake City home. The decision was a controversial one, as the trade show departed Utah — its home for 22 years — for Denver five years ago, largely due to a disagreement over public land protection. Shortly after the move was revealed, several industry heavyweights including REI Co-op, Patagonia and Timberland — who backed last month’s statement from The Conservation Alliance against a potential return to the state — doubled-down on their decision to sit out the trade show if Utah was the location because of the stance of elected officials on national monuments and public lands protections. Show director and SVP Marisa Nicholson said OR is working to bring the power players back into the fold. “We are always going to be open and communicating with everybody who is a customer of ours, and working to align what their needs are and what we’re able to deliver,” Nicholson said. “We want to continue to have open dialog and communication to share with them what we’re doing, what our plans are and how we can continue to bring everyone together.” What makes the return to Utah different than the situation in 2017, according to Nicholson, is support from local officials — specifically Salt Lake City Mayor Erin Mendenhall, who assumed office in January 2020. “There is opportunity for industry to have a voice and representation to speak to the things that are valuable to our community. Working with Mayor Mendenhall is aligned with our industry’s initiative,”...
![“We’re [Outdoor Retailer] Moving Back to Salt Lake City” by Marisa Nichols and Jeff Davis via OutdoorRetailer.com News plus opportunity to be considered for OR SLC Lodging Scholarships](https://www.boardretailers.org/wp-content/uploads/2022/03/OR-SLC_Salt_Palace-1920x700-1-1080x675.png)
by Board Retailers Association | Mar 24, 2022 | Community, Educational Opportunity, Industry, News, Outdoor, Resources, Snowboard, Trade Shows
Since 1982, Outdoor Retailer has brought the outdoor industry together for commerce, to share ideas, and to provide an experience that has grown into more than a trade show. Our community has become family, and for the past five years we’ve held our biannual gatherings in Denver. As our contract nears its natural end after 2022, we’ve been exploring our options and conferring with the industry to map our next steps. After much deliberation and input from all sides, we’ve decided the best move for Outdoor Retailer is to return to our basecamp. We’re heading back to Salt Lake City and County to the place we grew up and where our industry matured into the dynamic and powerful community it is today. Moving forward, Outdoor Retailer will bring the community together in January and June at the Calvin L. Rampton Salt Palace Convention Center. We have a strong relationship with Salt Lake City and a committed partner in Mayor Erin Mendenhall, whose values align with ours following tremendous investments in clean energy and a strong commitment to public lands. This proved to be a real turning point in our recent negotiations. A Commitment to Change Salt Lake City and County is our hometown, and we’re going back with a commitment to effecting meaningful change. It would be wrong for us to leave the way we did and simply go back as if nothing happened. In reality, leaving after 2017 has not brought the change we had hoped for, so we will push back, not pull back. We firmly believe that staying engaged and collectively contributing to the ongoing discussion,...
by Board Retailers Association | Feb 18, 2022 | Community, Industry, Outdoor, Trade Shows
Dive Brief: A group of major outdoor retailers — including Timberland, Patagonia, REI, The North Face and Public Lands — are threatening to boycott the Outdoor Retailer trade show if it’s moved to Utah, according to a release put out by The Conservation Alliance.The retailers said they would not “support or attend a trade show event in Utah so long as its elected officials continue attacks on national monuments and public lands protections,” adding that Utah “leads the fight against designated national monuments and public lands.”The Outdoor Retailer trade show, worth $45 million, was moved out of Utah in 2017 in objection to the state’s rollback of national monument designations for Bears Ears and Grand Staircase Escalante and has since been held in Denver. Outdoor Retailer said in a statement it has not made a decision around the location of the trade show. Dive Insight: The protection of Bears Ears and Grand Staircase Escalante in Utah has been a focus point for major outdoor retailers for years, with Patagonia in 2017 replacing its homepage with a black screen that declared “The President Stole Your Land” when President Trump reduced the size of the national monuments. The protections have since been restored under President Biden, but The Conservation Alliance on Monday said elected officials in Utah “are once again moving to strip these magnificent lands of federal protection” and asserted they wouldn’t attend a trade show in Utah for as long as the state “continues its assault on public lands.” Utah’s governor, Spencer Cox, released a video bid last year for the trade show to return to Salt Lake City, where it had been hosted for 20...
