“The Southern California Surfing Community Gathers En Masse for Racial Justice – A CELEBRATION OF GEORGE FLOYD’S LIFE AND A CALL TO END RACISM” by KATIE RODRIGUEZ via Surfer Mag

“The Southern California Surfing Community Gathers En Masse for Racial Justice – A CELEBRATION OF GEORGE FLOYD’S LIFE AND A CALL TO END RACISM” by KATIE RODRIGUEZ via Surfer Mag

“This has been the hardest week in my 48 years on this planet. This has been the hardest week to exist in my skin, and in my blackness. It has been that way for all of us, to have this skin: to wonder what it is … and ask whether or not we get to be Americans like everyone else.” Sal Masekela’s poignant words above reverberated across a silent crowd of over 3,000 people who gathered together at Moonlight Beach in Encinitas Wednesday evening for the “Paddle Out for Unity in Solidarity with Black Lives Matter” demonstration. The event, organized by Textured Waves, Kindhumans Movement, Changing Tides Foundation and Masekela, was held to honor the life of George Floyd and other black lives lost to police brutality, as well as to take a stand against systemic racism in America.  From right to left, Danielle Lyons from Textured Tides with friends Olga Diaz and Shelby Tucker People came together adorned with flowers, signs listing the names of lives tragically lost to racial injustices, surfboards spray-painted with “Black Lives Matter”, and yes, masks, with respect to COVID-19. The ceremony was backed by genuine community support and an earnest commitment to do the work necessary to fight racism. While the fight for equality expands much larger than the surfing community, we all have a larger role to play in ending racism. “For all of the surfers that happen to be black, we’ve known and experienced challenges in this community that would probably shock you,” Masekela says. “It’s been very hard for people to perceive [that] people [who] don’t look like them, can love the ocean as much as...
“BRA Regional Retailer Roundtable Highlight Reel (SHACC Nov 2019)” filmed and edited by Noah Schuler

“BRA Regional Retailer Roundtable Highlight Reel (SHACC Nov 2019)” filmed and edited by Noah Schuler

Such an outstanding event.  Massive thanks to the Distinguished Panel and Supporting Event Partners including Surfing Heritage and Culture Center, Locally, Solite Boots, Action Watch, Exchange Collective and Sambazon as well as all of the Retailers, Brands and Vendors that attended this outstanding Regional Retailer Roundtable Event.  Check out the Highlight Reel by clicking below.  Filmed and Edited by Noah Schuler. The next BRA Regional Roundtable will happen at Surf Expo in the Learning Lounge on January 9, 2020 at 4 pm.    For additional details on this and other upcoming BRA events, click:...