How to Put Your POS to Work

POS Features and Integration Study Article#1 – Marketing How To Put your POS to Work By: One Step Retail Solutions www.onestepretail.com We surveyed the action sports industry and found that 48% had either no system for customer management or have not put their existing system to use. A few years ago we surveyed our retail clients and asked them what their plans were to market to their existing customers for the holidays. We were shocked to find that almost 40% had no plans to do special holiday marketing to their existing customers and 64% had no customer loyalty program of any kind. Almost 60% said they had no idea how to market to their customers using their POS system. This was something that we set about rectifying quickly for our clients and we want to share our tips for success with you. Your investment in your existing POS system can only show a return if you learn and utilize the things it can do for you. So we ask, what tools do you ALREADY have in place that can help you effectively market? One Step Retail Solutions, VP Sales, Kevin McAdam has some tips and information for retailers everywhere. “Of all the retailers I have talked to over the last couple of years, ignoring the marketing potential of your customer base is among the most dangerous decision you can make in your retail business. Capturing it and leveraging it is among the best.’ “Many retailers I talk to do virtually zero marketing because it’s so expensive and because they see so little measurable return from it. That’s often because...

POS Survey Results

Together with our Associate Partner One Step Retail Solutions, we recently conducted a survey to see how many of you use Point of Sale (POS) and other retail service solutions, how you use them and what more you’d like from the software. Here are the survey results. Amy Hanson from One Step Retail Solutions will be responding with a series of articles stemming from your feedback. The first one will be posted tomorrow. Q1. What retail solutions do you currently have in place? POS – %96 Inventory control – %82 Security – %57 CRM – %32 Q2. If you have a POS system, do you feel like you use it mainly as a register? Yes – %7 No – %92.6 Q3. What is your opinion on the ROI of retail solutions like these? Excellent –  68% Fair – 24% Negative – 8% Comments: From a straight sales perspective, very good and inventory management is good Very high ROI Ludicrous to be in the retail business without a POS, ROI is immediate It is very important to have  a GOOD POS system Totally worth it and absolutely necessary Hard to measure in actual numbers, but it’s clearly a necessary part of retail in 2012 very good You’re an idiot if you don’t invest Ours has been very good Very useful NECESSARY Very worth it Priceless! We feel like it paid for itself in the first year. worth it Very useful, you get immediate information on what’s selling so you can replace faster Beneficial if used consistently and correctly They are a good way to help analyze inventory and sales, but...

Surf Summit 15 Registration is Open

Presented By: Supporting Sponsor: Each year, questions and other important issues facing the surf industry are addressed at the surf industry’s annual conference, Surf Summit, held in Cabo San Lucas, Mexico. The goal of the four-day, three-night Surf Summit is to learn, share ideas, network and help shape the future of the surf industry. The Surf Industry Manufacturers Association (SIMA) and Board Retailers Association (BRA) are proud to announce that registration for Surf Summit 15 is now open to SIMA and BRA members. The surf industry’s most influential manufacturers and retailers will be gathering May 16 – 19, 2012, in San José del Cabo, Mexico at the Hola Grand Faro Resort. “Surf Summit is unique in that it is the one time of year that the key players in the surf industry can escape the daily grind, come down to Cabo and focus their energy on discussing the present challenges and future successes of the industry as one united tribe,” said Doug Palladini, SIMA President and VP of Marketing for Vans. “We look forward to the sharp and motivational lineup of speakers that we are privileged to hear from this year, as well as the Closing Ceremonies where we will hear from some of the top athletes of our sport, Nathan Fletcher and Tom Curren, as they sit on the beach and talk candidly with Martin Potter. Another highlight I am especially looking forward to are the thought provoking roundtable discussions that are back by popular demand. No one will want to miss out on the leadership conference of the year and we look forward to seeing everyone in...

BRA announces our newest partner Hookit, which promotes local shops

BRA Partners with Hookit to Promote Local Shops Wilmington, NC (February 6, 2012): BRA has teamed up with Hookit.com to promote BRA member retailers in Hookit’s “Spots” section. The Spots feature was designed to assist local spots, shops, retailers and service providers to promote their location to the Hookit audience of over 800,000 action sports members. As part of this partnership, BRA retailers are now promoted within the Spot map on Hookit.com and the Hookit iPhone and Android mobile apps. Participating retailers can claim their profile for FREE to update their business information and offer special promotions to help drive foot traffic to their shop. For BRA members, Hookit is offering a $100 discount on its Featured Premium listing, which includes a $200 advertising credit to be used for posting Local Hookups. For more information, visit www.hookit.com/spots, search for your shop and claim it to update your listing or upgrade your account with this special offer. Use the promotion code BRA2012. If you have questions, please call 888-874-3374. BRA Membership Benefits: Your shop has already been added to the Hookit.com Spots map in front of 800,000+ action sports enthusiasts. Claim your Business Listing for FREE – to update your logo and business info: www.hookit.com/spots Get a Featured Premium Listing for $100 OFF AND Get $200 in advertising credit. About Hookit.com Hookit is the world’s largest social network for motocross, skate, snow, surf, bmx, mtb and other action sports. We exist to hook up athletes and enthusiasts with their sports. Every sport has its own culture and scene – find local spots, post sessions, connect with other members and get...

Happy Holidays from Board Retailers Association

To all our industry friends and family, Thank you for supporting the Board Retailers Association cause. Because of you we are a stronger voice, and can continue to bring independent action sports retailers the education, technology and the platform to stand on to address industry challenges as a whole. We wish you a busy and successful holiday season with lots of cash register (or POS) bells a-ringin’! Thank you again for all that you do, The Board Retailers Staff *The BRA offices will be closed the last week of December. Happy...

Surf Manufacturers and Retailers Come Together at Industry Boot Camp

HUNTINGTON BEACH, Calif. (October 25, 2011) – On Monday, October 24, more than 135 manufacturers and retailers reported for duty at Industry Boot Camp, co-presented by the SurfIndustry Manufacturers Association (SIMA) and Board Retailers Association (BRA). For the third time in the Boot Camp series, SIMA and BRA partnered to bring surf manufacturers and retailers together for educational seminars, roundtable discussions and valuable networking time. The ocean-front conference rooms at the Hyatt Regency Resort and Spa in Huntington Beach, Calif., were filled with attendees who were engaged in seminars thatoffered lessons on consumer research, web search optimization, marketing campaigns, public relations, media and driving sales. The event, sponsored by Surf Expo and UPS, was deemed a success by those in attendance. “Today’s SIMA and BRA Industry Boot Camp was truly valuable for the 50 surf manufacturing companies and shops participating,” said Doug Palladini, SIMA President and VP of Marketing for Vans. “Any time we can get retailers and manufacturers together for a day of shared learning, it’s a positive thing.” The morning kicked off with a keynote address by Kelly Gibson, President & CEO/ Rip Curl USA. Moderated by SIMA’s Executive Director, Sean Smith, in a conversation format Gibson offered insight on his vision for Rip Curl in the U.S. market, his personal thoughts on the current state of the industry and why he believes events and athletes remain an integral part of a brand’s success. Gibson expressed his passion for the industry’s core, the sport and how he believes the surf industry is the strongest it has ever been. “As far as the state of the surf industry...