“Help Strengthen Our Water Sports Industry by Sharing this Universal Content” via WSIA Newsletter

“Help Strengthen Our Water Sports Industry by Sharing this Universal Content” via WSIA Newsletter

For years, the Water Sports Foundation (WSF) has been developing boating safety content in collaboration with the United States Coast Guard in order to touch on key safety issues and work to change boaters’ behavior on the water. This content is available for all who would like to share and promote through their various email and social channels. Educating your customers about boating leads to a safer boating experience and therefore a more profitable and successful industry. Please consider sharing the following videos the best way you know how. Thank you for your support of the WSF, the WSIA, and the boating industry. Shared Waterways Safety Video A record-setting year for powerboat sales combined with a multiyear surge in the use and popularity of paddlecraft has resulted in more recreational boaters on the water than ever before. Sharing the waters is key to boating safety, and means we must not only be aware of other boaters, but express concern for other vessels as well. WATCH AND SHARE NOW >> Proper boat handling is the most important body of knowledge a skipper can master. Your passengers depend on it. Once you’ve realized that you’re about to be in an accident, there’s no time to buckle up in a car or put a life jacket on in a boat.  The WSIA is the towed water sports industry’s leading advocate, known for preserving the vitality of our activities long into the future. As a group, we develop best practices, maintain waterway access rights, educate participants, promote safety and facilitate sustainable industry growth. Learn more about this outstanding organization here: https://www.wsia.net/ By the...
“Surf Expo to Hold In-Person Show in January” via Surf Expo PR on Shop Eat Surf

“Surf Expo to Hold In-Person Show in January” via Surf Expo PR on Shop Eat Surf

PRESS RELEASES | Published Nov 2, 2020 Surf Expo, the premier watersports and beach lifestyle tradeshow announce today that their upcoming January 6-8, 2021 show will take place in the West Concourse of the Orange County Convention Center, a shift from the North/South Hall where the show has been held previously. Roy Turner, Surf Expo Show Director and SVP said, “Our top priority is to reunite the industry together safely. Our team is committed to creating an experience where we can safely and effectively conduct business.” The West Concourse will provide space for social distancing plus multiple entry and exit points to the show floor, a more favorable floorplan, and easier move in and move out for exhibitors.  At around 120,000 net square feet, the reduced footprint will allow for approximately 420 exhibitors with increased aisle space for distancing. While attendance is expected to decrease somewhat due to travel restrictions and store closures, the overwhelming response from retailers is that they need inventory, and want an in-person show.   Retailers from all across the US and Caribbean are registered to attend including Hi Tech Surf Sports from Maui, HI, Sun Diego from Carlsbad CA, K-Coast Surf Shop, Ocean City MD, Archie’s Surf Shop in Ontario, CA, Coastal Edge from VA Beach, Red Sail Sports in Aruba and Grand Cayman. Allyson Catanzaro, Buyer and Boutique Manager at La Playa Beach and Golf Resort in Naples, Florida said, “I am looking forward to attending Surf Expo to see vendors in person and to be able to touch and feel product. Zoom calls have worked, but it doesn’t replace the in-person contact.” Jim Archibald, owner of Archie’s Surf Shop in Ontario, Canada added, “Surf Expo has been hugely instrumental in our success. Archies wouldn’t be the same without it.  We haven’t missed a winter show in 30 years. I don’t want to break...
“Roy Turner on How Virtual Surf Expo Will Work, Committed Brands” by Tiffany Montgomery via Shop Eat Surf

“Roy Turner on How Virtual Surf Expo Will Work, Committed Brands” by Tiffany Montgomery via Shop Eat Surf

Please click on the following link to view this relevant Shop Eat Surf Article about this month’s Surf Expo connect Virtual Show from the perspective of Surf Expo Show Director, Emerald SVP and OG BRA Founder:  Roy Turner on How Virtual Surf Expo Will Work, Committed Brands Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not already a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join...
“Surf Expo Moves to Virtual Show for September” via Shop Eat Surf and Surf Expo.com

“Surf Expo Moves to Virtual Show for September” via Shop Eat Surf and Surf Expo.com

Please click on the following link to view this informative Shop Eat Surf announcement and interview with Roy Turner (SVP of Emerald, Surf Expo Show Director and co-founder of BRA):  Surf Expo Moves to Virtual Show for September Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf The following appears on https://www.surfexpo.com/ Since 1976, Surf Expo has united the watersports and beach lifestyle community twice each year to provide an unmatched marketplace and opportunity to share our passion for the industries we serve. Driven by our responsibility to serve your best interests, we regret to announce that we are cancelling this year’s Surf Expo, which was scheduled to take place September 10-12, 2020, at the Orange County Convention Center in Orlando, Florida. Recent developments have made it impossible to bring our community together safely and successfully. This is due to the ongoing progression of the COVID-19 pandemic, including the latest government data, measures, and guidelines on the phased reopening plans in the U.S.; current restrictions on congregating and large gatherings imposed by states and other government and public health authorities; the inability of Surf Expo’s international community to travel to the show due to travel restrictions and bans; and the various company-imposed travel restrictions on employees affecting attendees and participating companies. The health and safety of our customers, partners, and employees remains of paramount concern to us. Though we are so disappointed we won’t see you all in person this summer, our team remains committed to offering new ways to keep the industry connected. We...
“Wakesurfing: Tips on How to Get Started” via Discover Boating plus a message from our friends at the Water Sports Industry Association (WSIA) about #PassTheHandle Day (this Sunday)

“Wakesurfing: Tips on How to Get Started” via Discover Boating plus a message from our friends at the Water Sports Industry Association (WSIA) about #PassTheHandle Day (this Sunday)

One of the greatest things about wakesurfing is that the wave is yours—all yours. You don’t need to battle with other surfers for territory or stake your claim to a wave by “dropping in first.” In wakesurfing, you own the wave for as long as you care to ride it—and as long as you #wakeresponsibly. How to Wakesurf Find the right boat—generally a wake boat designed to throw out the biggest wakes.Choose the right board—beginner’s boards are readily available in today’s market.Get a wakesurf specific rope.Understand your boat’s ballast system.Make sure your driver keeps the speed at around 10 MPH.Lay back in the water with your feet laying loosely on the board.Dig your heels into the wakesurf board and pop it up vertically.Keep your feet shoulder width apart, with your back foot anywhere from 6 to 18 inches from the tail of the board. Explore Wake Boat Brands & Manufacturers How to #WakeResponsibly Learning how to wakesurf goes hand-in-hand with learning how to wake responsibly. To wake responsibly means that you’re not only having a good time on the water, but you’re doing so in a way that respects other boaters and local homeowners. A little courtesy and respect can go a long way in keeping our waterways open and wake-friendly. Be sure to follow these three key pillars whenever you are wakesurfing: 1. Minimize repetitive passes. We all seek the calm, protected shorelines and once we find it, we claim it as ours. However, repetitively driving back and forth in the same line can damage shores and docks. After a few passes you’ll have churned up the water anyways. Take...
“BRA Regional Retailer Roundtable Highlight Reel (SHACC Nov 2019)” filmed and edited by Noah Schuler

“BRA Regional Retailer Roundtable Highlight Reel (SHACC Nov 2019)” filmed and edited by Noah Schuler

Such an outstanding event.  Massive thanks to the Distinguished Panel and Supporting Event Partners including Surfing Heritage and Culture Center, Locally, Solite Boots, Action Watch, Exchange Collective and Sambazon as well as all of the Retailers, Brands and Vendors that attended this outstanding Regional Retailer Roundtable Event.  Check out the Highlight Reel by clicking below.  Filmed and Edited by Noah Schuler. The next BRA Regional Roundtable will happen at Surf Expo in the Learning Lounge on January 9, 2020 at 4 pm.    For additional details on this and other upcoming BRA events, click:...