Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Roy Turner on How Virtual Surf Expo Will Work, Committed Brands” by Tiffany Montgomery via Shop Eat Surf

“Roy Turner on How Virtual Surf Expo Will Work, Committed Brands” by Tiffany Montgomery via Shop Eat Surf

Please click on the following link to view this relevant Shop Eat Surf Article about this month’s Surf Expo connect Virtual Show from the perspective of Surf Expo Show Director, Emerald SVP and OG BRA Founder:  Roy Turner on How Virtual Surf Expo Will Work,...
“Surf Expo Moves to Virtual Show for September” via Shop Eat Surf and Surf Expo.com

“Surf Expo Moves to Virtual Show for September” via Shop Eat Surf and Surf Expo.com

Please click on the following link to view this informative Shop Eat Surf announcement and interview with Roy Turner (SVP of Emerald, Surf Expo Show Director and co-founder of BRA):  Surf Expo Moves to Virtual Show for September Be sure to visit the Shop Eat Surf...
“Wakesurfing: Tips on How to Get Started” via Discover Boating plus a message from our friends at the Water Sports Industry Association (WSIA) about #PassTheHandle Day (this Sunday)

“Wakesurfing: Tips on How to Get Started” via Discover Boating plus a message from our friends at the Water Sports Industry Association (WSIA) about #PassTheHandle Day (this Sunday)

One of the greatest things about wakesurfing is that the wave is yours—all yours. You don’t need to battle with other surfers for territory or stake your claim to a wave by “dropping in first.” In wakesurfing, you own the wave for as long as you care to ride it—and as...

“BRA Regional Retailer Roundtable Highlight Reel (SHACC Nov 2019)” filmed and edited by Noah Schuler

Such an outstanding event.  Massive thanks to the Distinguished Panel and Supporting Event Partners including Surfing Heritage and Culture Center, Locally, Solite Boots, Action Watch, Exchange Collective and Sambazon as well as all of the Retailers, Brands and Vendors...