“BRA Regional Retailer Roundtable Highlight Reel (SHACC Nov 2019)” filmed and edited by Noah Schuler

“BRA Regional Retailer Roundtable Highlight Reel (SHACC Nov 2019)” filmed and edited by Noah Schuler

Such an outstanding event.  Massive thanks to the Distinguished Panel and Supporting Event Partners including Surfing Heritage and Culture Center, Locally, Solite Boots, Action Watch, Exchange Collective and Sambazon as well as all of the Retailers, Brands and Vendors that attended this outstanding Regional Retailer Roundtable Event.  Check out the Highlight Reel by clicking below.  Filmed and Edited by Noah Schuler. The next BRA Regional Roundtable will happen at Surf Expo in the Learning Lounge on January 9, 2020 at 4 pm.    For additional details on this and other upcoming BRA events, click:...
“BRA Releases Recap Video of Retailer Roundtable” (SHACC Nov 2019) Press Released by Shop Eat Surf (Filmed and edited by Noah Schuler)

“BRA Releases Recap Video of Retailer Roundtable” (SHACC Nov 2019) Press Released by Shop Eat Surf (Filmed and edited by Noah Schuler)

The Board Retailers Association (BRA), a non-profit organization representing independently owned surf, skate, snow, sup and wake retailers, announces the release of the Recap video that showcases the recent BRA Regional Retailer Roundtable Event which was held earlier this month at the Surfing Heritage and Culture Center (www.shacc.org) in San Clemente. Noah Schuler of Schuler Films captured, edited and produced this remarkable recap video: BRA would like to sincerely thank Glenn Brumage and the epic staff at Surfing Heritage and Culture Center for hosting the event as well as each of the Supporting Event Partners including Solite Boots, Exchange Collective, Locally, Action Watch and Sambazon.  Board sport specialty retailers from throughout Southern California and beyond as well as board sport related manufacturers and trade organizations participated in this open forum solutions-oriented discussion about the issues and opportunities facing our industry today and in the future. This event marked the first of many BRA Regional Retailer Roundtables, which will serve as a template for more of these discussions throughout the country (in addition to trade shows) on how the manufacturers and retailers can work together to continue to support the board sports that we are all passionate about. Southern California is the epicenter of board sport culture and Surfing Heritage and Culture Center served as the ideal location for this initial event. BRA Chairman, George Leichtweis of Modern Skate & Surf, moderated a panel of key manufacturers reps and BRA retailers / Board members. The distinguished group of panelists included Coco Tihanyi (Surf Diva and BRA), Sean Smith (SIMA), Teddy Schiavoni (Locally and former Chairman of National Ski and Snowboard Retailers Association),...
“Solite (BRA Supporting Event Partner) Reinvents Wetsuit Boots” via ShopEatSurf.com

“Solite (BRA Supporting Event Partner) Reinvents Wetsuit Boots” via ShopEatSurf.com

PRESS RELEASES | Published Oct 21, 2019 When you think about it, wetsuit booties haven’t changed much in the last 30 years. Every wetsuit boot on the market is made the same way and suffers from the same drawbacks: they are heavy, leaky, awkward, and don’t last long. Solite boots was founded by two guys, Jamie Meiselman and Tyler Callaway, who grew up surfing frigid Northeastern winters. We knew that booties are the often overlooked key to performance in cold water, so we set out to do one thing better than anyone else: reinvent wetsuit boots. Fit, weight, durability, and warmth are all critical to performance in cold conditions. We asked ourselves, “What if we could find a material and construction that did everything better?” Boots are literally the connection between your board and your body. Any move you make must pass directly through your wetsuit boots. If we can optimize that connection, we can change the game in cold-water performance. We decided to redesign the wetsuit boot from the sole up. Instead of gluing layers of rubber and straps to a neoprene sock, we started with a seamless, injection-molded sole. This sole is made from an exclusive thermo-forming material, which is nearly half the weight and twice as durable as neoprene. We patented our construction, and now we offer the world’s only heat moldable wetsuit bootie. The results in the water have surpassed our highest expectations. Just like custom ski/snowboard boots or hockey skates, custom-fit Solite boots have a precise fit that moves instantly with your foot. Tripping over your toes on takeoffs is no longer an issue. The response is...
“Robust Holiday Sales Forecast” via NRF Press Release on ShopEatSurf.com

“Robust Holiday Sales Forecast” via NRF Press Release on ShopEatSurf.com

PRESS RELEASES The National Retail Federation today said it expects holiday retail sales during November and December to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion. The numbers, which exclude automobile dealers, gasoline stations and restaurants, compare with an average holiday sales increase of 3.7 percent over the previous five years. “The U.S. economy is continuing to grow and consumer spending is still the primary engine behind that growth,” NRF President and CEO Matthew Shay said. “Nonetheless, there has clearly been a slowdown brought on by considerable uncertainty around issues including trade, interest rates, global risk factors and political rhetoric.  Consumers are in good financial shape and retailers expect a strong holiday season. However, confidence could be eroded by continued deterioration of these and other variables.” “There are probably very few precedents for this uncertain macroeconomic environment,” NRF Chief Economist Jack Kleinhenz said. “There are many moving parts and lots of distractions that make predictions difficult. There is significant economic unease, but current economic data and the recent momentum of the economy show that we can expect a much stronger holiday season than last year. Job growth and higher wages mean there’s more money in families’ pockets, so we see both the willingness and ability to spend this holiday season.” NRF expects online and other non-store sales, which are included in the total, to increase between 11 percent and 14 percent to between $162.6 billion and $166.9 billion, up from $146.5 billion last year. The effect of tariffs on holiday spending – either directly or through consumer confidence...
“Board Retailers Association (BRA) Announces Regional Retailer Roundtable” via ShopEatSurf.com

“Board Retailers Association (BRA) Announces Regional Retailer Roundtable” via ShopEatSurf.com

The Board Retailers Association (BRA), a non-profit organization representing independently owned surf, skate, snow, sup and wake retailers, announces a Regional Retailer Roundtable to be held at the Surfing Heritage and Culture Center (www.shacc.org) in San Clemente, CA on Sunday November third from 9 am until 11 am.   Board sport specialty retailers from throughout Southern California and beyond as well as board sport related manufacturers and trade organizations will participate. This iconic venue will host the first of many BRA Regional Retailer Roundtables, which will serve as a template for more open forum discussions throughout the country (in addition to trade shows) on how the manufacturers and retailers can work together to continue to support the board sports that we are all passionate about.  Southern California is the epicenter of board sport culture and serves as the ideal location for this initial event. BRA Chairman, George Leichtweis of Modern Skate & Surf, will moderate a panel of key manufacturers reps and BRA retailers and Board members in an open discussion about the issues impacting our industry today and in the future. All board sport retailers and manufacturers that would like to attend this worthwhile event should contact BRA Executive Director Doug Works at doug@boardretailers.org as soon as possible. About Board Retailers Association (BRA) The Board Retailers Association (BRA) is a non-profit national trade association representing board specialty store fronts across the country. The association serves as the preeminent voice for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. BRA also works to provide educational resources and exclusive discounts and offerings from vendors on the...
SHOW UPDATE: SURF EXPO SEPTEMBER EVENT CANCELLED DUE TO HURRICANE DORIAN via SurfExpo.com

SHOW UPDATE: SURF EXPO SEPTEMBER EVENT CANCELLED DUE TO HURRICANE DORIAN via SurfExpo.com

ORLANDO, Fla., September 1, 2019 — Due to the continued threat of Hurricane Dorian on Orlando, the state of Florida, the southeast and the east coast, Surf Expo announced today that it will cancel the 2019 event scheduled for September 5-7, as well as the pre-show outdoor festival Waterfest, on September 4, at the Orange County Convention Center in Orlando, FL. Surf Expo’s leadership team has been constantly monitoring the storm closely and evaluating information from both local, state and federal officials and partners to determine the best course of action.“We understand that Surf Expo plays an important part in connecting buyers and sellers in the Boardsports, Beach & Resort industries and that many rely on our marketplace for filling their commerce needs, but travel and logistical difficulties and, more importantly, our customers’ safety is at the forefront of our minds.  Given the state of affairs regarding Hurricane Dorian today, we had no choice but to cancel Surf Expo. We recognize that many of our customers will be directly impacted by Hurricane Dorian and feel their focus should be on their families, businesses and community at this time”, said Roy Turner, SVP, Surf Expo Show Director, Emerald Expositions. Exhibitors click here for more information Attendees/Buyers/Media click here for more information To view this announcement directly on the Surf Expo site and learn more about the January show: click here On behalf of Board Retailers Association, although we are disappointed that the show was cancelled, it is completely understandable and are sending positive vibes to everyone that could be negatively impacted by this dangerous storm.  We are really looking forward to...