Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Apr 14, 2024 | Educational Opportunity, Industry, News, Outdoor, Private Label, Resources, Retail Strategy, SUP, Trade Shows, Women's Market
At the OR Winter show last November, Sarah Morton (right), OR senior attendee relations manager, gives a group of buyers a tour of the show floor. Photo by Keith Fearnow. OR has listened to its exhibitors and is making a substantial investment to bring more buyers to...
by admin | Mar 25, 2024 | Community, News, Wake Skate, Wake Surf, Wakeboard, Women's Market
Empowerment and building confidence are the foundations of MasterCraft’s Let Her Rip powered by Progressive. Courtesy MasterCraft Female-focused campaign empowers women and inspires boating confidence; includes mentorship from MasterCraft athletes Meagan Ethell,...
by admin | Dec 28, 2023 | Apparel /Fashion, Awards, BRA Community Partners, Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Strategy, Retail Technologies, Skateboard, SUP, Surf, Trade Shows, Wakeboard, Women's Market
Highlights include the 2024 Florida Shape Off, East Coast Surfing Hall of Fame Induction Ceremony, Learning Labs on important business topics, and an Industry Party. Surf Expo, the premier watersports and coastal lifestyle trade show, is offering a full roster of...
by admin | May 1, 2023 | Community, Industry, Legends, Opinion, Skateboard, Social Issues, Social Media, Women's Market
2013 might seem like a random arbitrary year to most people, but to us, it’s the year the current era of skateboarding was born. 2013 kicked off with a number of notable pros leaving their long-term sponsors, setting off a chain of events. Many of them went on to...
by admin | Aug 10, 2022 | Brick & Mortar, Industry, News, Predictions, Retail History, Retail Strategy, Skateboard, Women's Market
By John Stouffer | Published Aug 8, 2022 The skateboard industry is struggling with excess hardgoods inventory that’s affecting manufacturers, distributors, and retailers around the world. We talk to leaders at Arbor, Carver, Element, Eastern Skateboard Supply,...
by admin | Aug 6, 2022 | Industry, Product Reviews, SUP, Surf, Women's Market
Photo: Christinamae Sheley. Nothing puts a damper on an epic surf session more than being cold. If you’re anything like me, being cold means it’s game over. Once the shivers start, it’s time for me to paddle in, regardless of how good the waves are. Although...
