For most people, the holidays are an opportunity to slow down and spend time with friends and family. Unless, of course, you’re a business owner or retailer. In that case, buckle your seatbelt and hold on tight, because things are about to get crazy.
As most of us in the industry know, Black Friday is just the tip of the iceberg when it comes to shopping holidays. In fact, there are actually 7 “holidays” you can highlight in order to celebrate the season and leverage sales. We’re presenting them now, so you can get a head start on planning your best year yet.
- Gray Thursday—November 26, 2015
Also known as Thanksgiving Day, more and more retailers are opening their stores after the feast and before the official madness of Black Friday begins. While some people bemoan this trend, claiming it takes away from the holiday, the truth is that for many, shopping for gifts is a fun way to spend the evening and work off some calories. If you don’t want to open your doors on Gray Thursday, an online sale is a good compromise.
- Black Friday—November 27, 2015
This shopping holiday needs no introduction, so how about a little history instead? Black Friday originally became a big deal because it was an unspoken rule that no retailer would advertise Christmas sales or events until after the Thanksgiving parade had concluded. (Hard to believe now, when Christmas decorations immediately take the place of Halloween candy—my, how things have changed!) Even though there are other marketing holidays, Black Friday remains the biggest. Make sure you’re prepared!
- Small Business Saturday—November 28, 2015
This holiday’s goal is to bring awareness to the small, local businesses that need your support. We love small business Saturday because it encourages people to spend their dollars in their own community, supporting the people who live and work alongside them. On this day, make sure you promote yourself as a small, local business, and make sure you go out of your way to support others in your community as well.
- Cyber Monday—November 30, 2015
Cyber Monday takes place the Monday after the Thanksgiving holiday, and it’s traditionally the day where online retailers offer their steepest sales. If you want to stand out during this online shopping frenzy, offer up some freebies—a small gift with purchase, free shipping, and gift-wrapping are all great strategies.
- Giving Tuesday—December 1, 2015 After a long weekend of feasting, spending, and celebrating, this holiday encourages all of us to take a moment and give back to those less fortunate. The one-day event was founded in 2012 and has been gaining traction ever since. If you’re a retailer, consider spreading the word about this event and making a public donation to a charity that aligns with your business or brand’s mission.
- Free Shipping Day—December 18, 2015
December 18th is normally the last day online retailers can guarantee that a product will be delivered by Christmas Eve. Help keep your customers happy by letting them know this important deadline, and offer free shipping on December 18th only in order to encourage them to click “buy” while they still can!
- Super Saturday—December 20, 2015 Speaking of procrastinators, the last Saturday before Christmas is the biggest shopping day of the year. While there aren’t as many sales as on Black Friday, there are still plenty of people who wait until the last minute to finish their shopping. Help them out with a few sales, promotions, and in-store events. After all, the holidays are right around the corner and we can all use a little extra cheer during those last stressful days of shopping, planning, traveling, and prepping.
This year, don’t let the holidays—marketing and otherwise—pass you buy. Celebrate accordingly, help your customers, and most importantly have fun! And schedule a nap in the New Year. Trust us, you’ll earn it!