According to a recently released survey by CIT Group, retailers are feeling optimistic about the upcoming holiday season, which is expected to be a $852 billion business over all retail categories. 57% of retail respondents to CIT’s survey indicated that they plan to stock more inventory this X-mas than in 2009 and 69% plan to spend more on advertising. Both are good signs that the overall retail sentiment is positive heading into the season and the beginning of a new year.
While 72% of retailers said that they planned to offer more discounts this year than last, heavy discounting is still a top concern. The question is, can retailers balance sales and discounts to come out on top this X-mas?