Some people are counting down to Christmas. While we’re excited for the holidays, we’re also counting down to something just as thrilling—Surf Expo!
This year’s winter event will occur January 14 through 16, in beautiful Orlando, Florida. Surf Expo, which takes place twice a year, is the longest running and largest board sports and beach/resort lifestyle tradeshow in the world. It boasts over 2,600 booths, over 7,500 storefronts, and over 26,000 attendees—you can see why we’re looking forward to it! We’ve even created a list of trade show survival tips, which will help you make the most of your time at this awesome event – check it out!
One of the most useful parts of Surf Expo (besides the booths, the swag, and the latest and greatest gear) are the seminars. These seminars are a chance for our colleagues to share their hard won knowledge and expertise with one another, building community and making us all stronger. Whether it’s your first time attending Surf Expo or your 20th, there’s always something new to learn. Here are three seminars that BRA will be hosting throughout Surf Expo. If you attend one of them, be sure to say hello!
Multi-Channel Ecommerce and Shipping
Thursday, January 14th, 12:30PM
It’s no longer enough to build a beautiful website and wait for sales to roll in. In order to succeed, your business needs to take advantage of multiple channels, such as mobile, social, and PPC, in order to attract the traffic you need to succeed. In this session, we’ll discuss effective strategies, creative tactics, and shipping solutions to help your business stand out across every channel.
In-Store Sales & Promotions
Friday, January 15th, 12:30PM
While nothing beats the convenience of shopping online, an in-store experience is far more effective when it comes to building relationships with customers, offering opportunities for education and engagement, and creating long-lasting relationships. In this session, we’ll offer tips and ideas for in-store sales and promotions that will invite your customers in and encourage them to stay.
Current Trends in Social Media
Saturday, January 16th, 11:00AM
Social media is an excellent way to build a community around your brand, contribute to larger conversations, and have a little fun. In this session, we’ll talk about the latest social media platforms, such as Twitter, Instagram, and SnapChat, discuss how brands are successfully using them, and offering ideas for incorporating these tools into your marketing strategy.
If you want to start planning your Surf Expo experience now, make sure to read through the Schedule of Events and study the January 2016 Exhibitor List and Floor Plan so you know where to go and what to do. Let us know if you have any questions. Otherwise, we’ll see you soon!