PROTECTING RETAILERS AND A LIFESTYLE

SURF SKATE SNOW SUP WAKE

Dave Hollander Takes on Sky Advertisers

As reported by Tiffany Montgomery at Shop-Eat-Surf.

Avid beach volleyball player Dave Hollander was tired of noisy sky advertisers flying over Hermosa Beach every weekend.

So Dave, the co-owner of Becker Surfboards, took matters into his own hands by running an advertisement in the Easy Reader, a well-read South Bay publication. The advertisement blasted sky advertisers and named the companies that used them during a particularly noisy weekend in Hermosa Beach.

It created a uproar in the city, and the City Council took up the issue.

Here’s some of the Easy Reader story about the debate and the political momentum that Dave started. Dave says the beach is a lot quieter these days.

Accord reached on aerial banners over the beach

by Robb Fulcher

Published April 10, 2008

Aerial advertising companies have agreed to limit how low their airplanes may fly when they tow ad banners over the beach, and how often they may fly over special summer events.

Six companies – the only ones holding federal permits allowing them to tow the banners above Hermosa – have signed a voluntary agreement to fly at least as high as the minimum altitudes established by federal regulations, and in some cases higher.

In addition, the companies agreed to limit themselves to four planes circling a special event, advertising for no more than 15 minutes before taking 10 minutes off.

Company officials took seriously an August 2007 newspaper advertisement in which Hermosan Dave Hollander, a partner in the Becker surfboard company, urged readers to “boycott sky advertisers.”