End of the Year Updates from Surf Industry Manufacturers Association

SIMA Image Awards

Surfboard_Channel Islands-credit-brent-hilleman

Photo by Brent Hilleman

The Surf Industry Manufacturers Association (SIMA) has set the date for the annual SIMA Image Awards ceremony, which will honor the best of the surf industry from 2013. The ceremony to announce the award winners will be held on Thursday, February 13, 2014 at the Grove in Anaheim, Calif. The goal of the SIMA Image Awards is to honor the most influential surf industry companies for their efforts to advance and grow the industry throughout the year and has become one of the most looked forward to award events within the industry. SIMA member companies were able to enter into as many as 16 different categories including the categories of Breakout Brand of the Year, Men’s Apparel Brand of the Year and Women’s Apparel Brand of the Year. A Nominating Panel, consisting of manufacturers and retailers, then go through the entries and vote to determine the final five nominees for each category. These nominees will be announced in mid-November, followed by final voting by all SIMA member companies and 200 specialty retailers. For complete details of the process and for ticket information visit


SIMA Endorses Surf Expo

SIMA and Surf Expo have been long-standing partners in the industry and this partnership was just renewed in October. SIMA will again endorse Surf Expo’s trade shows held in Orlando, FL for another three years, effective from 2013-2016. Not only does SIMA exclusively endorse Surf Expo, but SIMA will also do their part to foster participation and growth in the shows. Likewise, Surf Expo will continue to support SIMA through premier sponsorships at Surf Summit and Waterman’s Weekend while also providing SIMA members with special membership services for those who exhibit during Surf Expo. Look for SIMA at Surf Expo, networking with existing member brands and meeting with up-and-coming companies this coming January 9-11, 2014 in Orlando, FL.