As reported in Jane Wells’ Funny Business:
SHOEMAKER ETNIES BRINGS FREE BEER TO PARTY-LESS RIVAL ADIDAS
Adidas is nixing the eggnog and holiday party for employees this year. Apparently, the party costs Adidas a ridiculous $6.3 million. One privately-held shoe company is going back to its rebellious skater roots and saying “Bah Humbug!” to the party poopers. Etnies, based in Southern California, is throwing a party near Adidas’ US headquarters in Portland, Oregon JUST for Adidas employees.
The party is Monday night at “My Father’s Place Bar” on Southeast Grand, starting at 7pm and going “until the bar shuts down.” Free beer will be flowing, courtesy of PBR. Etnies VP Don Brown is hilarious as he pokes fun at the shoe giant.
Etnies had $200 million in sales last year, but this year sales are down double digits. Still, the company says it’s doing better than publicly traded skater shoe rivals like Vans and Quiksilver.
Will anyone show?