Some people look forward to Thanksgiving, while others can’t wait for Christmas. Here at BRA, the winter tradition we get the most excited about is the annual Agenda Long Beach show, which takes place this coming year on January 7th and 8th.
If you’re new to the action sports industry or to this particular show, here’s a quick primer. Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, it’s been the premier destination for brands and retailers, and not just because California offers a much-needed break from the cold, dark days of January. Agenda is more than sunshine and ocean views—it’s also the chance to connect with others in our industry, level the playing field, learn from one another, and get an exclusive first look at the trends and products that will be sure to change the face of our industry in the coming years.
While the trade show itself is always Agenda’s big draw, in recent years they’ve added some other perks, including special events and shows, that you’ll definitely want to check out. Here are the ones we’re most looking forward to:
The Berrics Agenda
Formed by legends Steve Berra and Eric Koston, The Berrics is the #1 skate media website in the world. Since 2009, The Berrics has been partnering with Agenda to create a platform that captures the authentic skate culture on the Agenda floor. The Berrics Agenda is now poised as the largest skateboarding trade show in the world. Whether you’re a skateboard retailer or a passionate enthusiast (or both!) you’ll want to check out this one-of-a-kind show.
Surf, surf, and more surf—that’s what The Point is all about, thanks to a carefully selected group of brands that are committed to presenting the most innovative, cutting-edge products in the surf industry. Check out this show segment for the latest shapers, equipment, apparel, gear, and more.
A show-within-a-show, The Woods feels like its own separate world. Here, you’ll be able to walk through a carefully curated selection of the most elevated lifestyle brands that focus on craftsmanship, sophistication, and style. Imagine falling asleep and waking up in a perfectly filtered Instagram picture, and you’ll start to understand what The Woods is like.
If you’re searching for some girl power, head to Agenda WMNS. This platform focuses on a new generation of women’s collections by drawing on a diverse pool of inspiration. Connect with other heroines, meet media and key influencers, and create the “Old Girls’ Club” you’ve always dreamed about. Agenda WMNS isn’t just a show, it’s a movement that offers events, experiences, and initiatives that supports and amplifies women’s voices in our industry.
Agenda Footwear is the mecca for streetwear and skate brands to present their latest releases and give a first-hand look at their newest collections. Hosted by Nice Kicks, the official media partner for Footwear at Agenda, it’s an event you can’t afford to miss.
Have a great time at Agenda, and make sure you find time to visit these events and segments. See you soon!