Kailee Bradstreet of Transworld Business repors that Gravis has partnered with 15 specialty retailers to produce one-of-a-kind store branded footbeds for their shoes. According to Gravis, “Our inspiration for the footbeds was to support Gravis’ elite retailers and to stoke-out kids in the neighborhoods around those shops, who are going-off on a daily basis. The retailers are encouraged to use these as a Gravis gift with purchase or as a hook up for their best customers.”
Specialty action sports retailers love exclusive, store-branded collaborations with manufacturers, and rightfully so because they provide the retailer a unique connection to the consumer that no other vendors in the area have. Thanks Gravis!