As reported by California Apparel News:
Mall owners and national retailers reported good retail traffic on Black Friday as consumers spent $41.2 billion during the weekend. Black Friday also found many independent shops saying big discounts were as out of date as last year’s styles. Aggressive discounts hurt their business in an already tough year and many shops that haven’t discounted are saying that it hasn’t hurt their sales. There were no shocking promotional campaigns this year as in past years. For online shoppers, the big favorite this year is FREE shipping. Of course, there are always retailers that discount and this year was no exception for them. Across the board, the decision was mixed.