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When your business launches new products and services, not all customers can understand your new product or services right away. If you want to introduce your brands, you can use explainer videos instead.
An explainer video is a short video designed to explain important information about services, details benefits of a product, educational content, and others. This type of video helps the audience understand the information easier.
Most people prefer learning with visual aids. Thus, video content is easier to attract the attention of viewers than any other content because viewers retain 95% of video messages compared to text content.
That’s why companies have started using explainer videos to showcase ideas to customers. Explainer videos help answer customers’ hard questions that no other content marketing campaign does. Here are five reasons why.
1. Simplify Complex Ideas
When your business is having trouble explaining a new product or service, explainer videos help you simplify complex messages to make them easier for your customers to understand.
For example, if you want to demonstrate the latest products, you can use product demo videos to explain them in an engaging way. This form of explainer video helps attract new customers because they can learn about the product way easier.
Explainer videos can also increase brand visibility, increase lead generation, and ultimately, lead to higher sales. That’s why many companies use explainer videos as their marketing strategy to introduce their new product or services.
2. Give Easy Demonstration
Explainer videos provide easy demonstrations for your business. They help deliver important information to the audience by giving digestible step-by-step tutorials in an entertaining way. This is how retailers can attract new customers and build a brand image online.
The good news is most people find it easier to understand and remember video content than any other content. According to Hubspot, 94% of marketers say videos have helped users gain a better understanding of their products and services.
For example, this startup uses explainer videos to demonstrate how users can use their service.
3. Tell Valuable Messages
Many businesses are still struggling to explain their products or services, especially retailers who have diverse products on store
Fret not! Explainer videos can be a lifesaver for you.
Explainer videos help deliver your promotion by telling a valuable message to customers. For example, people who are having a hard time choosing products from your store can watch explainer videos to help them determine which product suits their needs.
When you share a thoughtful message, you can increase brand awareness and attract more potential customers to purchase your product.
4. Engage with Customers Better
Videos are a great way to not only learn but to keep customers interested in your product. These strategies have become popular among marketers because they work effectively to help communicate with customers through engaging messages about your brand so that customers have a positive experience.
Explainer videos can help you engage with your customers in ways traditional marketing tools can’t. They give people more information about what your business does or how your products can be useful to your customers’ needs. This helps build a relationship between your brand and customers.
Many companies have noticed that using video on the main page of their website helps increase customer engagement. Video content helps guide viewers to understand how your product or service works before they make a purchase.
5. Provide Social Proof
Explainer videos help answer all your customer questions through social proof. With social proof, you can also establish your business as a trusted company.
Many potential customers depend on social proof before purchasing a product. That’s because customer testimonials often represent others’ experiences when using your product.
So, if your explainer videos provide social proof, more people will trust your brand. This will automatically attract them to try the products offered because many people like them and give positive reviews about the brands.
This is the best way to gain customers’ trust and build brand awareness because people tend to trust a product that has positive reviews. They will be more likely to recommend it to their family, friends, and other relatives.
You no longer have to worry anymore about how you will answer your customers’ difficult questions or how you will explain your new business product or service because now you know how explainer videos can help to solve your problems.
This is a great opportunity for you to grow your business and product branding through explainer videos in this digital age. Many companies have used explainer videos as part of their marketing strategy because they can attract a large number of customers.
The power of an explainer video lies in its ability to deliver messages within a short time. People don’t need to spend time reading long articles to understand your product.
Explainer videos help tell your audience what your business is all about. Therefore, many customers find it easier to find answers from your explainer videos rather than other forms of content. So, what are you waiting for? Use explainer videos now!
Andre Oentoro is the founder of Breadnbeyond, the award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
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