November is finally here, and you know what that means? It’s holiday shopping seasons! Retailers everywhere are plotting the most strategic methods for successfully making it through the frantic November and December months of shopping. With Black Friday and Cyber Monday Sales, their plates are guaranteed to be full. However, some must all prepare for Small Business Saturday, which lands right in between the two.
Small Business Saturday began as an initiative to encourage buyers to shop at their local small business during the busy holiday season. What started as a small initiative eventually grew into a prime shopping holiday, with millions and millions of consumers choosing the “shop small” for their gifts. That being said, there is a lot of preparation and planning that goes into making Small Business Saturday a success story, and we are here to help you get ready!
The future success of your Small Business Saturday sales is determined right now. Start your preparation now (or yesterday) and don’t waste any time promoting holiday shopping to your consumers. Begin alerting your followers on social media about upcoming sales, offering contest and incentive opportunities to engage interest. Put together a creative email campaign to send off to your current shoppers featuring products and sales. Begin organizing your storefront to best appeal to your brick and mortar customers. Preparation begins now, so get to it!
Fine Tune Your Website.
Your online presence is often times your first impression for your brand. That being said, you want to ensure that your website is optimized to best serve its viewers. Update your current inventory, highlighting your most popular sales. Highly your online promotions and discount opportunities. If your shop has a successful online storefront, you have an advantage! Over the last few years, consumers have shifted their preference for purchasing goods to the Internet. This means that you want your website to be quicker, more appealing to the eye, and easy to navigate in comparison to your competition.
Utilize Social Media.
The world of marketing has seen a significant shift in its prime resources. Social media has taken a lead in effectively promoting brands, whether personal or professional. Prior to Small Business Saturday and the mayhem of holiday shopping, you want to make sure that you are engaging your followers on social media. Create a giveaway contest, reveal brand new products, share discount codes, create and use a trending hashtags, and get them excited about what’s to come for Small Business Saturday. Whether you prefer Instagram, Facebook, Twitter, or Snapchat, social media can be your greatest tool for #SmallBizSat success!
Don’t be like the rest of them! Make your brand stand out this year with creative advertising campaigns. Stay away from the broad “Check out our great deals this year” one liners. Instead, create platforms for engagement with your consumers in stand-out ways. Back off on the typical car salesman pitch, and tell a story to your customers. Your advertising should invite them into a conversation and relationship with you. This can come to life through many different techniques: a community event, video marketing, testimonials, giveaway incentives, and so on! Make it yours and make it creative.
Everyone loves a good sale! Customers will shop wherever they feel they can receive quality products at the best bang for their buck. Develop discounts and sales that will sway your customers to choose your business over the millions of others competing for their business. What will make your business stick out? How will you benefit the consumer most? Establish savings for your most popular items this holiday season, ensuring that shoppers will find the best deal with your brand.
The time is ticking, and Small Business Saturday is just around the corner. With proper preparation, customer engagement, and a unique marketing strategy – you are guaranteed to kick this holiday season off with a bang!