I know what you’re thinking. It’s not even Halloween yet, so why are we already talking about the holidays?! We know that some of you save your holiday shopping for the last minute, but retailers spend months preparing for Santa to load his sleigh. When planning for the holiday season, retailers know that they need to be ready to take on their busiest time of the year! Here are a few tips for helping your business stay ahead of the game during the hustle and bustle of the holidays.
Perfect Your Website
Customers tend to be drawn to brands that give them the most pleasant experience, and customer service is not limited to just the brick and mortar presence. Your customer’s online experience is just as important! Ensure that you have created a website that is easy-to-navigate for your shoppers this holiday season. Remember that one of the biggest reasons that customers gravitate to online shopping is for the convenience factor. Therefore, a quick and smooth process on your website will result in more sales. It is also crucial that your website is mobile-friendly. Smartphones are becoming increasingly more popular than desktops for surfing the web, so make sure to create that level of mobile convenience for your buyers.
Prepare Your Products
Do you have what your shoppers are shopping for? Before the holidays arrive, it’s a good idea to stock up on your key inventory products. With that, take a look at trending sales over the last year and even the previous holiday season. What products are your customers looking for? By understanding the wants and needs of your consumers, you can guarantee that your business will have their desired product. Don’t forget to keep those shelves full, so that in-store pick up is as seamless as possible.
It’s no secret that the holidays are hectic! Having enough people to help you manage that chaos is essential for effectively managing the season. Determine where you need to add extra staff and hire help for those specific positions. It should not be hard to find employees during the holidays, because many students are looking for employment. Hire that help and eliminate any possible stress!
Connect with Community
It’s the most wonderful time of the year! The next couple of months stir up a spirit of giving and people coming together. This is a good time to build your relationship with your community. Encourage a spirit of giving by giving back to your community, perhaps through a local charity or fundraising event. Draw your consumers into your brand through an emotional connection to create loyalty and establish the way you care for your customers.
Speaking of giving, the holidays are a wonderful time to incorporate incentives and create campaigns for your buyers. When creating a campaign, it’s always a good idea to allow an outlet for interaction between your customers and the public. That being said, your brand could incorporate a holiday sharing contest on social media, which allows your customers to share your brand with their followers connected with real-life testimonies. Build anticipation by offering an exciting incentive to the campaign participants. This will get your customers excited for something other than Santa Claus!
The upcoming months might feel daunting to retailers, but as long as you buckle down and prepare well, then your business will experience major growth and success. With organized and established preparation, you will definitely be able to exceed the consumer’s expectations. As customers begin deciding where they are going to shop this holiday season, give them a reason to put your brand at the top of their “nice list!”