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Hurley Goes Direct Online to Consumers

Hurley recently re-launched its Web site, and among the new features included on the site is an e-commerce component. Like Quiksilver and many of the other action sport brands, the Costa Mesa-based brand is the latest in a long list to sell direct to consumers online, circumventing specialty retailers.

Visit Transworld Business to get a full list of brands that are selling direct online. http://business.transworld.net/2008/06/02/who-is-selling-direct-online-and-how/