IASC Addressing Issue of Blank Decks

On November 16th IASC held an open board meeting following up the ASR meeting about the issue of blank boards and generic products. IASC hopes to help re-energize the branded board business through continued discussion, education, and action surrounding this issue.  To kick start this efforrt, IASC will place an educational supplement in the February issue of TransWorld Business. 40,000 copies will be sent out globally in four languages, English, Spanish, French, and German. The supplement focuses on the blank issue and includes interviews with top manufacturers, pro skateboarders, and retailers and will be released in January prior to the ASR trade show.

IASC has also called an invite only meeting to take place during ASR in January. IASC members will meet with the top 10 retailers to discuss their needs and concerns and how we can work together to ensure skateboarding’s success in the future.  If you are interested in participating in this meeting, please contact Melissa Clary at


  1. It seems like this argument is pretty one-sided so far. It’s all about the industry side of things, never a look at why retailers might be inclined to sell blank product. The solution isn’t likely as easy as “Stop Selling Blanks, we’re the IASC, Stop It Now.” It doesn’t seem like the IASC or even the editorial staff at TWS Business has or is willing to consider that there might be more to it than that. The first thing I would look at is that if shops aren’t selling as many “brand name” (I consider shop logo decks to be a brand, but who am I) items, maybe there is an issue with how the industry is doing its business. Perhaps they could try to bring more to the table in conjunction with retailers instead of just proffering edicts from their ivory tower. As a small retailer, I know how hard it is to compete with the CCSs and chain stores and if the industry isn’t giving me what I need to successfully sell their product, I can definitely see why blank boards appeal to shop owners. It seems like a lot of industry heads and big wigs have forgotten how important the core retailer used to be in this business. Without us there would be no Pac Sun or CCS, but it seems like we don’t really hold a spot in the skate industry of the future. Enough of my disjointed ramblings for now, I just wanted to get som thoughts out there and hopefully incite some discussion on the topic.

  2. I see both sides of the argument. As a retailer, blank decks represent a margin that is impossible to make with branded decks. However, the companies that put out the branded decks drive the growth of the industry, which helps us as well. It will be interesting to see the outcome of this IASC meeting.

  3. I’m not sure how many of you got the new TWS Business with the IASC propaganda brochure in it (or how many of you really care), but is anyone else really pissed that instead of trying to work with the core retailer on solving the problem that they’re just trying to push us into sacrifice (and by which I mean that sometimes you gotta sell cheaper stuff to keep the doors open) without giving anything up themselves or even trying to figure out where the root of the problem lies?