The International Olympic Committee (IOC) is looking at ways to increase its appeal to global youth culture. One idea is to possibly introduce skateboarding into the 2012 Games. The IOC doesn’t “recognize” any skateboarding organizations and have turned to the International Cycling Union (UCI) to introduce the sport to the Games. The process can take years, often including frustration on the part of the athletes and industry trying to get the sport into the Games.
PROTECTING RETAILERS AND A LIFESTYLE
SURF • SKATE • SNOW • SUP • WAKE