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SURF SKATE SNOW SUP WAKE

Kmart to launch surf and skate line

Kmart will debut a young men’s surf and skate–inspired collection, called Boarding, this summer. The line, which will launch at Kmart stores in early June, will retail from $12.99 to $22.99.

According to Kmart’s Mike Sablowski, vice-president and GMM of men’s, Boarding will initially launch in 100 stores, in what he described as a “soft offering.” Depending on consumers’ reactions, Kmart could roll it into more of its 1,400 stores in later seasons.