After a somewhat lack luster Spring 2008 collection, which debuted at ASR in San Diego in September, Rusty has hired designer Murphy Martines as director of merchandising and design. The Spring 2008 collection was the first under La Jolla’s new management but it dulled in comparison to ’80s-inspired offerings designed by the brand’s Australian parent company, R. & Everything Else Inc.
Martines is responsible for reinventing the label. Fall 2008 will be the first season designed by the new team.
La Jolla Group also holds the licenses for O’Neill, Lost and Metal Mulisha apparel.