According to Leisure Trends Group, who conducted an online survey this week of outdoor, snow, paddle, running, scuba and cycling retailers, 40% of retailers reported increased sales compared to 2008, 36% indicated sales were flat and 24% reported that sales were down for Black Friday. The survey also asked about retail feelings regarding the full holiday selling season, with 54% believing this holiday season would beat 2008, 33% believe sales will stay the same and 15% are pessimistic about 2009. Outdoor retailers are the most optimistic with 91% expecting that sales will be up this holiday compared to cycling and running retailers where 60% believe sales will increase and ski/snowboard retailers where most (52%) believe sales will be the same and 27% believe sales will increase.
Traffic: Looking at in-store traffic within sport and sport specialty channels, most retailers’ expectations were reached or exceeded on Black Friday weekend.
• 37% of retailers report better than expected traffic
• 48% report traffic was as expected
• 15% indicate traffic was lighter than expected