Mad Dog Source for Sports Retail Promotion Gone Bad

The Province reported that a sports store owner was on pins and needles while awaiting word on whether he’ll have to refund “hundreds of thousands” of dollars to customers in his annual snow promotion.

Randy “Mad Dog” Bishop offered to refund all purchases made between Nov. 15 and Dec. 10 at his Mad Dog Source for Sports locations in Abbotsford and Langley if it snowed more than 12.5 centimeters at Vancouver airport on Christmas Day.

“The Dog is getting more and more nervous,” Bishop said yesterday from his busy store. “But the Dog still has to wait.” Bishop has special insurance to partially cover the contest, but said the measurement is so close that he is waiting to officially hear from the company tomorrow.

“It’s going to be very close,” Bishop said. “People are in here screaming at me but there is nothing I can do until first thing Monday morning. I’m very sorry, but there is nothing I can do until then.” According to Environment Canada meteorologist Lisa Coldwells, it looks like Mad Dog lucked out.

The airport recorded just three centimeters of snow on Dec. 25, but received 26 cm on Christmas Eve and another 13 on Boxing Day.

“Looks like he might not have to pay,” Coldwells said with a chuckle. “He dodged a bullet.” Bishop calculates that even with his insurance policy, if he were forced to deliver on his annual promotion he would have to fork out more than $100,000 of his own cash to cover his customers’ purchases.

Bishop has run the same promotion for more than 10 years but has never had to pay out.

“We’re just trying to have a little fun,” Bishop said.