Michael Jager, Co-Founder, JDK Design/CCO, will deliver a keynote at the Snowboarding Industry Conference in Mammoth Mountain, California.
Michael Jager’s creative direction and design has driven JDK Design to be one of the most recognized and successful studios. Informed by emotional, rational and cultural focuses, the concept focuses on the idea that design distinction matters most.
When asked what role riding plays in his life now:
I have three kids and they all snowboard. […] I like to ride fast and smooth and confident, and try to teach the kids good etiquette, but it’s mostly about celebrating being outside and hanging out. The connect and flow – I feel like I’ve imparted that to my kids. My oldest son, Eli – I can just rage with him anywhere and I know that I’ve embedded the ability in him to just pick a line and understand the relationship to a mountain. A lot of people get to experience riding or skiing, but very few get to do it enough to actually get connected to the mountain. It’s just like magic when you hit it. *
You can still register for the Snowboarding Industry Conference, which will take place April 1-4 at Mammoth Mountain, California.