New PacSun CEO Gary H. Schoenfeld gave some interesting updates in his recent interview with CA Apparel News. First, I didn’t personally realize that PacSun is struggling as much as the article depicts…that is until I read that the mall-chain store hasn’t reported an increase in its sales since the third quarter of its 2007 fiscal year. Schoenfeld attributed this loss to the fact that PacSun had lost its way over the past five years.
PacSun is implementing some changes. First, they are changing their merchandising methodology and giving individual stores more control over product. This way, each store can focus on brands popular in their specific area. PacSun will also carry shoes. By Spring, 300 stores will offer young men’s footwear, and 200 stores will offer juniors footwear.
Pacific Sunwear also will offer more of the brands that made it a destination for surf and skate styles. Schoenfeld pledged to find a better mix for its private-label products and branded products, and specifically mentioned Irvine, Calif.–based Billabong specifically.
To see the full interview, visit http://www.apparelnews.net/news/details?article_id=11795&page=1