PROTECTING RETAILERS AND A LIFESTYLE

SURF SKATE SNOW SUP WAKE

New Retail Trade Magazine Action Sports Merchandising Targets Action Sports Retailers

BROOMFIELD, Colo.—The business source for snow, skate and surf retailers, Action Sports Merchandising magazine’s first issue launches November. This business-to-business trade publication will mail to shops nationally with a focus on supporting independent specialty stores in the snow, skate and surf markets.

Every month, shop owners and managers can expect to read articles with tangible take-away information centered on merchandising, business management, sales, marketing and other relevant strategies for success. Action Sports Merchandising will additionally feature industry news, product trends and releases, shop profiles and other content that relates directly to retailers. Timely coverage will offer insight into what’s on snow, skate and surf retailers’ radar at the moment and into the future. A cross section of contributing writers lending their voice to the magazine come from throughout the industry, including reps, brands, shop owners and managers, along with retail business consultants, marketing and social media professionals, merchandising specialists, reputable writers and others.

“The recent recession has not been kind to anyone in business, least of all the independent retailer. Action Sports Merchandising’s sole purpose is to support these entrepreneurs in all their endeavors,” reports Jay Driscoll, publisher. Parent company, National Business Media has been publishing business-to-business magazines in various trades for more than 26 years. Visit www.asm-mag.com for more information and a free print or digital subscription.