U.S. online holiday spending has grown 4% to nearly $21 billion during the first 43 days of the November-December shopping season, according to comScore Inc. The Internet researcher, which had forecast a 3% increase from a year earlier, attributed the better-than-expected results partly to retailers’ heavy promotions. During the most recent week ended Dec. 13, spending reached a record $4.74 billion.
PROTECTING RETAILERS AND A LIFESTYLE
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