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Online Sales Up 9% Since Cyber Monday

According to the National Retail Federation (NRF)

Online retailers rang up $3.74 billion in sales during the five days beginning with Cyber Monday, which represents a 9% boost over the same period last year. “The online holiday-shopping season has picked up noticeably since Thanksgiving as consumers have given in to the holiday spirit — and very attractive retailer discounts,” said Gian Fulgoni of comScore. However, the discounts also drove down the average sale amount by $7.19, or 12%, from 2007 levels.

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  1. Online spending this holiday season, from Nov. 1 through Dec. 19, has decreased 1.0%, to $24.03 billion, through Dec. 19, compared with the corresponding days in 2007, according to Internet stat tracker comScore. Dollars spent during the month of December increased slightly to $12.8 billion, from $12.7 billion last year. Through the first half of this month, spending on the sports and fitness category increased some 31.0%.

  2. Online spending this holiday season, from Nov. 1 through Dec. 19, has decreased 1.0%, to $24.03 billion, through Dec. 19, compared with the corresponding days in 2007, according to Internet stat tracker comScore. Dollars spent during the month of December increased slightly to $12.8 billion, from $12.7 billion last year. Through the first half of this month, spending on the sports and fitness category increased some 31.0%.