PROTECTING RETAILERS AND A LIFESTYLE
SURF • SKATE • SNOW • SUP • WAKE
Protecting Retailers and a Lifestyle
Board Retailers Association (BRA), a nonprofit trade association, represents board specialty retailers in every region of the United States including Alaska and Hawaii. The Association serves as the preeminent voice for independent retailers on a grassroots level with manufacturers, trade show representatives and others.
The name Board Retailers Association reflects the multidimensional aspect that most retailers in our industry have. Retailers that promote surfing, skateboarding, snowboarding, SUPing, wakeboarding, skimboarding, kiteboarding or windsurfing all share a central theme as board specialty retailers. BRA organizes and expresses the views and concerns of independent board sport retailers in an effort to help promote our industry and support the board sports specialty retailer.
East and West Coast retailers originally formed the Board Retailers Association in February 2003. Since its inception, BRA has brought about many positive changes, and we are looking forward to building on them throughout the coming years. Read more about our BRA Retail Membership options via this link.
The Mission of Board Retailers Association is to consolidate the voices, the experiences and the visions of board specialty retailers into a cohesive organization.
We provide the resources that keep specialty retailers competitive and profitable. This goal is in part achieved through the identification of ways to help lower the day-to-day costs of doing business, to increase profit margins and to create more remarkable customer experiences. We negotiate as a group what is beneficial to individual stores. This strengthens our base and helps the industry grow.
BRA strives to be the most effective provider of quality information and services to members, which in turn fosters an environment conducive to business success.
BRA also contributes to the industry through its non-profit foundation. The Board Retailers Association Foundation, Inc. raises money through sponsored charitable events.
The Board Retailers Association will act as the primary voice and action group within the board specialty retail industry. The Board Retailers Association will organize and express the views and concerns of board specialty retailers to manufacturer’s associations, trade show organizations and others in an effort to help promote our industry and support the independent retailer.