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Pacific Sunwear to Sell Off Demo Chain, Close Shoe Stores

Anaheim-based retailer Pacific Sunwear of California Inc. is looking to sell its struggling demo clothing store chain, which sells urban, hip-hop style clothing, and plans to close its fledgling One Thousand Steps stores selling shoes, the company said Wednesday.The moves will leave Pacific Sunwear with its dominant PacSun chain, which sells clothes inspired by surfing and skateboarding at malls across the country.

The company runs about 960 PacSun stores, including 117 outlet stores. It has 150 demo stores and nine One Thousand Steps stores.

“We believe the best way to enhance shareholder value at this time is to focus management’s attention and capital on the core PacSun business,” Chief Executive Sally Frame Kasaks said.

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