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Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Wake

“Outdoor Retailer SVP on Launching First Digital Show” by Tiffany Montgomery via Shop Eat Surf

Please click on the following link to view this important Shop Eat Surf Article about the next OR Trade Show:  Outdoor Retailer SVP on Launching First Digital Show Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join... read more

“The Tony Hawk Foundation Is Now THE SKATEPARK PROJECT” by TWS

The Tony Hawk Foundation has announced a change in name, but not in focus. Now known as The Skatepark Project, the organization continues its award-winning work to support community skatepark projects across the U.S., and skatepark-based programming internationally. Its mission is to help under served communities create safe and inclusive public skateparks for youth. The Skatepark Project envisions thriving, healthy and sustainable communities throughout the United States in which young people have equitable access to safe outdoor spaces for creative expression, physical activity and a sense of belonging. Head to skatepark.org to learn more about how to support public skateparks through The Skatepark Project or get help with your local public skatepark advocacy project. L to R: Leticia Bufoni, Tony Hawk, Thalente Biyela, Jack Black, Sky Brown, Eric Koston, Samarria Brevard, Cher Strauberry, Killer Mike, Lizzie Armanto Transworld Skateboarding is an excellent source of skateboarding news and related content. Be sure to bookmark: https://skateboarding.transworld.net/ If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join... read more

““She Surf” Is An Enlightening Look at Women’s Surfing – A NEW BOOK SHINES A BRIGHT LIGHT ON SOME OF SURFING’S MOST INSPIRING WAVE SLIDERS” by Zander Morton via Surfer Mag

“Women now make up between 20 to 30 percent of surfers, and that number continues to grow,” writes professional surfer/writer Lauren Hill, in the foreword to her new book, “She Surf”. “As girls are given the opportunity and support to engage with the sport, and accessibility to boards and beaches increases, we will make up for lost decades in getting back to surfing’s legacy of inclusivity. As we work to catch up — not to men’s surfing — but to what our own minds, hearts, and bodies are capable of and long for in the water, we are witnessing the depth and diversity of a truly global women’s surf culture.” “She Surf” is a celebratory look at women’s surf culture and history. It’s 250 pages of inspiring photography and storytelling, featuring chapters on a wide variety of subjects, including historical vignettes and profiles on the likes of 7x World Champ Steph Gilmore, “National Geographic” Adventurer of the Year Emi Koch, environmental activist Belinda Baggs, Brazilian logger Chloe Calmon, expert photographer Sarah Lee, all-around inspiration Bethany Hamilton, the founding mothers of pro surfing, female board builders and many, many more. “This isn’t a book just for women and girls,” Hill tells us. “It’s also for men who have an interest in the lives, perspectives and experiences of women. Which is all men, I hope?” A 250-page look at the past, present and future of women’s surf culture Read below for an interview with Hill, and then Read below for an interview with Hill, and thenclick here to purchase her bookto purchase her book. For starters, how did this book go from... read more

“WHAT YOUR GRIPTAPE STYLE SAYS ABOUT YOU” by MAX OLIJNYK via Jenkem Mag

If you’re anything like me, you’re itching to skate that shiny new board you impulse-bought online. And with every new board comes the question: how should I grip it? With all this spare time on your hands, you should set aside an hour or so to do something special, right? Personally, I’ve been considering subscribing to the Dan Drehobl method. My reasoning? Firstly, he’s arguably the most enjoyable skateboarder on earth to watch. It varies from board to board, but Dan’s grip seems to follow a common ratio or coded pattern. It’s unclear whether it serves a practical purpose (foot placement guidance, perhaps?); perhaps it began as a way to ration out a sheet of grip on wider boards, or maybe it goes much deeper than that. Knowing Dan Drehobl (I don’t know him), it probably doesn’t mean shit. The whole thing got me thinking about grip jobs, and how all of that stuff matters, even if we pretend it doesn’t. Here’s my analysis of a few key approaches. PS. I realize I’m going crazy. THE SPEED STRIPE A cult favorite amongst the progressive crowd, the speed stripe (a vertical stripe running down the center of the board) tips its hat to skateboarding’s surfing lineage while thumbing its nose to the normies. “Stripers” can do every trick, but prefer to try weird combinations of things that look easy but actually aren’t – or are they? It’s all a big joke, anyway. And if you think it looks wack, the joke’s on you. Home turf: A spot that isn’t really a spotSoundtrack: Pop punk party hits of the ’90sBoard brands: Frog, WKNDKey offenders: Jesse Alba, Austyn Gillette THE ENDORSEE There’s... read more

“Global Skateboard Sales Surge Outstrips Supply” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

Please click on the following link to view this relevant Shop Eat Surf Article:   Global Skateboard Sales Surge Outstrips Supply Please note that this article is a Shop Eat Surf Executive Edition article so you will need to sign up and pay for access before viewing. We, at BRA,  feel that the benefits of the SES Executive Edition Membership outweigh the cost. Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join... read more

“Will Online Appointments Replace Face-to-Face Shopping?” by John Federman via Total Retail

The whole state of retail is in flux — and it’s anybody’s guess what the future holds for consumers, retailers and shopping, especially as the holiday season approaches. All we know is that consumers and retailers alike want to get back to normal. But what will normal be? Will consumers ever feel truly safe shopping face to face, or will online appointments become the next normal? The truth is it will be both, at least for the time being. It will boil down to the consumer, their age, health, personality, and how they feel about the COVID-19 pandemic itself. How retailers engage these different dynamics as consumers contemplate their future shopping habits is crucial. No doubt, consumers and retailers would like to go back to February, when shoppers could brush against each other without gasping, touching fabrics wasn’t frowned upon, and Clorox wipes weren’t a luxury. However, for most consumers, feeling comfortable returning to physical stores comes with many caveats and rules. And for the elderly and the health-compromised, it’s a confusing, if not daunting, time. Related story: Omnichannel: The Future of Retail Getting Back In-Store To gain consumer confidence in getting people back in-store, retailers will have to take stringent precautions like providing a means to manage queuing, in-store capacity and foot traffic, as well as provide frequent cleanings and enforcing social distancing requirements. Lack of contact will force personal service. Once the parameters are in place, it will be up to the consumer to “play by the rules.” Will we? Or will the rules be so overwhelming that we throw our arms up and opt for a different... read more

“Rolling For Rights Recap | San Diego” photos by Blair Allie and Jaime Owens via Transworld Skateboarding

Wow! First and foremost I want to give a major shout out to everyone involved in making this possible: Tyrone Olson, Shuriken Shannon, Brandon Turner, Alfonso Huey, Zack Dowdy, Khalid Alexander, Xpress it, and the San Diego skateboard community. What a great success! We came together to spread our messages and bring awareness to the issues that have needed attention for far too long: Racism, white supremacy, police reform, police brutality, equality, human rights and justice for all! We had an amazing turn out and we couldn’t be more grateful to everyone for keeping it peaceful and organized. Huge thank you to all that donated and to all of our volunteers, on the frontlines or in the background. Without everyone’s help and cooperation none of this would have been possible. Once again to the San Diego skateboard community, this is just the beginning, we have a lot of work to do. Let’s educate ourselves on every platform in order to attack the issues at hand and be able to make an effective change that will last for generations to come.—Tommy Sandoval The Rolling for Rights movement event we were all a part of in San Diego was epic to say the least. I believe we got our message across as skateboarders representing our city for the Black Lives Matter movement and justice for all. SD showed up for a peaceful protest with no violence and no vandalism. I’d like to thank everyone who was able to make it out to hear our stories and voices to unite as one. This doesn’t end here… One love.—Brandon Turner A day to... read more

“Surf Expo Learning Labs -powered by Retail X and #StandUp4Retail (complimentary live and on-demand webinars)”

This series of complimentary webinars led by experts is designed to help Retailers combat and navigate through the challenges that COVID-19 has posted, and find success despite the obstacles ahead. We have partnered with Outdoor Retailer, RetailX, ASD Market Week and NY NOW to provide this comprehensive series. Upcoming Webinars: The Future of CBD Retail and Other Cannabinoids Tuesday, June 23 | 11 AM PT | Register > CBD is one of hundreds of cannabinoids found in hemp and each cannabinoid has their own unique qualities. As quickly as CBD exploded, other cannabinoids are expected to be extracted and developed into new products with similar retail potential. From broad spectrum to isolates, join this webinar to learn about: – The latest cannabinoids and their potential– Which cannabinoids are most likely to grow as popular as CBD–  And how retailers can expect the hemp-derived product industry to grow and change. Pivoting During a Pandemic: Aligning Ecommerce Marketing Functionality with Profitability Thu, Jun 25, 2020 12:00 PM EDT | Register > Over the past three months, ecommerce marketers have been faced with unprecedented challenges. While historically low CPMs may have led to lower CPAs, AOVs also have fallen, fewer companies are placing large trade orders and foot traffic, for the most part, has not been walking into showrooms. (In non-marketing-geek terms, that means it’s cheaper than ever to advertise online and capture new visitors to your site, but your conversion rates are falling.) How do companies navigate this new landscape with an eye toward profitability? What marketing levers can be turned off and on, and what items need to fall by the wayside during this downturn? Learn how... read more

“Copy-writing Masterclass: Captivate Your Customers with Compelling Copy” webinar on-demand via PropagandaHQ.net

In this webinar, content marketing experts Peter Abraham and Phat X. Chiem the marketing brains behind the brand communications agency, Marlowe, will show you examples of superb copywriting and explain why they work.  You’ll learn how to tap the power of brand storytelling to convert customers from browsers into buyers. More than ever, brands need to reach customers on an emotional level. And in this masterclass, Phat and Peter will show you: ✔︎ How to engage consumers with emotive storytelling ✔︎ How the experts use the Shopify blog tool ✔︎ How to put together an awesome product description ✔︎ How to avoid common copywriting mistakes Click to watch the webinar! Be sure to bookmark this brand new Action Sports trade and news resource: https://propagandahq.net/ If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join... read more

“Why the Surf Industry Is On the Cusp of a Surprising Upturn Despite a Battered Economy” by Sam George via The Inertia

The surf shop has always been at surfing’s core. And the core, it seems, is what has made it through this pandemic. Photo: Ocean Hut Surf Shop Surfers have long cherished the conceit that simply by stepping off the shore and paddling out into the waves they leave terrestrial cares and woes back on the beach with their sandy shoes and smelly towels. This illusion was shattered when, during the initial three months of the still-ongoing COVID-19 pandemic, our exulted tribe was lumped in with the rest of civilian America under orders to stay at home, avoid virus-wafting group gatherings and, in our case, stay out of the water. Outrage was immediate and fierce, with most serious surfers adhering to the sincere belief that surfing is an absolutely essential activity. How dare a government, however well meaning, tell us that we can’t surf? Yet how few surfers, existentially unable to imagine a future beyond their next go-out, gave much thought to what their surfing lives would look like when these restrictions would inevitably relax.  Because in addition to the many hundreds of thousands of ‘mainstream’ businesses across America dramatically — and in most cases negatively — affected economically by nation-wide pandemic shutdown measures were the surfboard manufacturers: wetsuit and surf wear brands, makers of fins, leashes, wax, board bags, skateboards, all the items that are absolutely essential to a surfer’s life. Right along with the surf shops that sell them. Deep down, we all knew the waves would be there after COVID-19 restrictions eased. But would the surf industry?  And, if so, what was it going to look like? “I feel... read more

“U.S. Retail Sales Rebound More Than Expected in May” by Tiffany Montgomery via Shop Eat Surf

Please click on the following link to view this relevant Shop Eat Surf Article:   U.S. Retail Sales Rebound More Than Expected in May Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join... read more

“The Southern California Surfing Community Gathers En Masse for Racial Justice – A CELEBRATION OF GEORGE FLOYD’S LIFE AND A CALL TO END RACISM” by KATIE RODRIGUEZ via Surfer Mag

“This has been the hardest week in my 48 years on this planet. This has been the hardest week to exist in my skin, and in my blackness. It has been that way for all of us, to have this skin: to wonder what it is … and ask whether or not we get to be Americans like everyone else.” Sal Masekela’s poignant words above reverberated across a silent crowd of over 3,000 people who gathered together at Moonlight Beach in Encinitas Wednesday evening for the “Paddle Out for Unity in Solidarity with Black Lives Matter” demonstration. The event, organized by Textured Waves, Kindhumans Movement, Changing Tides Foundation and Masekela, was held to honor the life of George Floyd and other black lives lost to police brutality, as well as to take a stand against systemic racism in America.  From right to left, Danielle Lyons from Textured Tides with friends Olga Diaz and Shelby Tucker People came together adorned with flowers, signs listing the names of lives tragically lost to racial injustices, surfboards spray-painted with “Black Lives Matter”, and yes, masks, with respect to COVID-19. The ceremony was backed by genuine community support and an earnest commitment to do the work necessary to fight racism. While the fight for equality expands much larger than the surfing community, we all have a larger role to play in ending racism. “For all of the surfers that happen to be black, we’ve known and experienced challenges in this community that would probably shock you,” Masekela says. “It’s been very hard for people to perceive [that] people [who] don’t look like them, can love the ocean as much as... read more

“Core Store Sales Better than Expected in May” by Action Watch via Shop Eat Surf

Please click on the following link to view this relevant Shop Eat Surf Article from BRA Supporting Vendor Partner Action Watch:  Core Store Sales Better than Expected in May Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join... read more

“Fighting Racism and Becoming Better Allies” by Melissa Campanelli via Total Retail

Welcome to this week’s Retail Resources. This week, I’m dedicating this post to what I believe are valuable resources to help retail business leaders fight racism and become better allies. If there’s anything you would like me to share in a future post, let me know by dropping me a line at mcampanelli@napco.com. LinkedIn has made its seven-course learning program “Diversity, Inclusion, and Belonging for All” free through the end of June. Courses include “Unconscious Bias,” “Skills for Inclusive Conversations,” “Bystander Training: From Bystander to Upstander,” and more. Check it our here.Korn Ferry is hosting a series of webinars this week called Race Matters. Topics range from how whites can become authentic allies in addressing systemic racism through structural inclusion to creating a racially equitable future as inclusive leaders, and more. For more information and to register, please click here.This Fast Company article discusses a plea from Aurora James, founder of the Brooklyn boutique Brother Vellies, for major retailers across the U.S. to commit to buying 15 percent of their merchandise from black-owned businesses. The campaign is dubbed the 15 Percent Pledge. “So many of your businesses are built on black spending power,” James wrote on Instagram. “So many of your stores are set up in black communities. So many of your sponsored posts are seen on black feeds. This is the least you can do for us. We represent 15 percent of the population, and we need to represent 15 percent of your shelf space.”The Female Quotient has put together a webinar series around how to “turn words into action, become true allies, and address racism head-on.” You can register for the series, called the “Virtual Equality Lounge®: Moving From Conversation to Action,” here.In this profound, thought-provoking and often... read more

“Training Sales Associates in the Post-COVID World” by ENDVR via Shop Eat Surf

Please click on the following link to view this absolutely relevant Shop Eat Surf Article about BRA Supporting Vendor Partner ENDVR:    Training Sales Associates in the Post-COVID World Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join... read more

“HOW TWO SHOPS ARE WORKING TOGETHER TO MAKE IT THROUGH THE PANDEMIC” by LARRY LANZA via JENKEM MAG

It’s no secret that, prior to the pandemic, one of the greatest things about a skateshop was its fixture as a hub for the community, serving as a place to hang out, talk shit, and ask for a pivot cup or spare bearing or something. But with the shutdowns, shops have to find new ways to keep their local skaters and new customers hyped on the shop and invested in their survival.Gary Smith, the owner of Vù Skate Shop in Baltimore, and Ben Jones, owner of Kinetic Skate Shop in Wilmington, just 60-minutes apart from one another, recently released a shop collaboration deck and shirt. Two shops working together on a joint promotion is extremely rare in the skate biz, even though skaters will collab with just about anything. The ongoing pandemic has put skate shops in a weird place because, even though their storefronts are closed, they are still selling boards, more than ever before in some cases. There’s no set business model in place to weather a pandemic, but shops like Vù and Kinetic coming together to support one another gives one way forward for shops struggling to make it alone. This is one of the few times we’ve seen shops collaborate like this, where did the idea come from? Ben: Gary told me about this maybe three years ago. It was one of the coolest ideas I’ve ever heard. Especially since owning a skate shop has changed in the years that we’ve both been doing it. When we first started doing this, I feel like there were more rivalry between the shops. Now, we’re all friends and we’re all in the same fight together.... read more

“Five retail experts—from Nike, Athleta, and more—on how stores and brands can survive the COVID-19 era” by Elizabeth Segran via Fast Company

10 MINUTE READ For Fast Company’s Shape of Tomorrow series, we’re asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Here’s what’s been lost—and what could be gained—in the new world order. Heidi O’Neill, president of consumer and marketplace, Nike When COVID-19 hit, we accelerated our digital capabilities and focused on what matters most to consumers now. At the very core of that is working out from home. So we made our NTC—Nike Training Club—premium subscription service available for free for everyone in the United States. We started showcasing and even building the kind of workouts that people need, like yoga and mindfulness, and we’re adjusting big workouts for small spaces. Then we adapted our Nike Run Club and our audio guided runs feature to a treadmill experience. I was just looking at some of our consumer feedback. The runners are saying that the audio guided runs are a way to run alone—but not really feel alone. We had launched [a] buy-online, pick-up-in-store , but we are now accelerating that. We had launched self-checkout and scan-to-try services [in stores]. Those were cool in a pre-COVID world, but post-COVID, those two things become contactless [features]. One service that we’re launching this summer was already on the road map, but we’re accelerating it. It’s Nike Fit on your Nike app, which allows you to scan your foot at home and know your exact size. That information will be threaded through your shopping experience. We’re thinking a lot about the reopening of stores and how we create safe environments. But we flipped it and we’re not saying, Okay,... read more

“Facebook and Instagram Launch Shops for Businesses” by Kristina Stidham via Total Retail

Facebook and Instagram have launched a new Shop feature, allowing consumers to make purchases directly on businesses’ Facebook pages or Instagram profiles, reports TechCrunch. The social network’s (Facebook own Instagram) new tools go further than its previous support of e-commerce, enabling businesses to create a full-fledged Facebook Shop. The release of the new feature is a global test, with nearly 1 million businesses already signed up. Those businesses will be able to create a Facebook Shop for free — they just upload their catalog, choose the products they want to feature, then customize it with a cover image and accent colors. Visitors can then browse, save and order products. Facebook’s Vice President of Ads Dan Levy described this as a “build once and render anywhere” solution. What will differ is how consumers discover the shops, whether it’s via the Facebook Marketplace or a product tagged in a photo on Instagram. The company also plans to launch another experience this summer called Instagram Shop, and there will also be ways for merchants to feature and link to products in their live videos from their Facebook Stores, as well as for consumers to connect loyalty programs to their Facebook accounts. Total Retail’s Take: As social commerce continues to grow, it only makes sense that platforms would move to make the purchasing experience more seamless. It stands to reason that by adding more frictionless shopping features, consumers will spend more time in the app discovering and purchasing from brands. Facebook and Instagram are also creating additional advertising opportunities as they move toward being an e-commerce marketplace. Instagram had already moved in this direction in 2019 when it launched... read more

“Bright Spots Emerge at Core Retail” by Tiffany Montgomery via Shop Eat Surf

Please click on the following link to view this absolutely relevant Shop Eat Surf Article (about BRA Distinguished Retail Member Hi-Tech Surf Shop):   Bright Spots Emerge At Core Retail Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf Not already a BRA Regular (no cost) or Distinguished Retail Member? You can easily opt in via this super simple join form:... read more

“Reopening Your Store after Covid-19: The Things You Are Not Yet Thinking About” – Relevant Webinar (Now Available On Demand) brought to you by Dan Jablons of Retail Smart Guys and Board Retailers Association

In this valuable webinar, Dan Jablons of Retail Smart Guys (https://www.retailsmartguys.com) will provide some guidance for independent retailers like you to help open your stores after Covid-19. This super informative webinar will cover store layouts, staffing, marketing, selling, merchandising, and financial steps that retailers need to take in order to successfully reopen your stores after having been shut down. Board Retailers Association specially arranged for Dan to present this helpful and relevant webinar to our retailers. When?: Dan originally presented this valuable and relevant webinar on Thursday, May 21, 2020 but is now available on demand anytime. Where?: Right here. Just push play. Why?: Because Board Retailers Association is a nonprofit that cares deeply about specialty retailers and provides resources like this to not only help specialty retailers like you to reopen your doors but also to lower your day to day costs, increase your profit margins and create more remarkable customer experiences. Not already a BRA Regular (no cost) or Distinguished Retail Member? You can easily opt in via this super simple join form: https://www.boardretailers.org/join-bra/ BONUS In addition to the video, we received some other materials from Dan Jablons of Retail Smart Guys related to the presentation to share with you upon request including: A copy of all the slides of the presentation A Checklist to do the things that are mentioned in the presentation! Management One’s 12 Week Cash Flow Plan – A great tool to ensure that you know where your cash flow is headed.  It will help you make the important decisions you need to make to keep your cash!Management One’s PPP Planner – For... read more

“See Which States Are Reopening and Which Are Still Shut Down” By Sarah Mervosh, Jasmine C. Lee, Lazaro Gamio and Nadja Popovich (Updated May 21, 2020)

Since late April, when the first states began to lift restrictions put in place to curb the coronavirus outbreak, a new pattern has played out across America: The number of new cases of the coronavirus continues to grow, as does the number of people returning to public life. In Oregon, retail stores are flipping their window signs to “Open.” In Oklahoma, people can go out dancing at nightclubs again. More than half of the states have started to reopen their economies in some meaningful way. Several more are letting certain counties or regions reopen while keeping the areas worst-hit by the virus shut down. The lifting of restrictions has represented hope in some quarters and deepened fear in others. The nation’s top infectious disease expert, Dr. Anthony S. Fauci, testified before Congress last week that reopening too soon could trigger a new outbreak and lead to “some suffering and death that could be avoided, but could even set you back on the road to trying to get economic recovery.” The New York Times is tracking when orders to stay at home are lifted in each state, as well as when broad reopenings are allowed. A state is categorized as “reopening” once its stay-at-home order lifts, or once reopening is permitted in at least one major sector (restaurants, retail stores, personal care businesses), or once reopening is permitted in a combination of smaller sectors. A state is categorized as “regional reopening” if, by and large, the governor permits certain counties or regions to open while others remain closed. States may shift categories as conditions change, or to account for changes... read more

“Facebook debuts Shops e-commerce initiative for small businesses” by Robert Williams via Retail Dive

Brief: Facebook unveiled Facebook Shops, a new feature to help small businesses in the U.S. turn their social media profiles into digital storefronts. Businesses can set up a single online store for customers to access on Facebook’s core social network and photo-sharing app Instagram, according to an announcement and details shared by CEO Mark Zuckerberg during a livestream Tuesday.Shops will let businesses have online conversations with their customers via the WhatsApp, Messenger and Instagram Direct messaging platforms. Facebook introduced privacy controls that won’t identify which individuals visit a digital storefront, unless they give permission to do so. The company is currently testing Facebook Checkout to handle sales transactions, CNBC reported.Shops also will let businesses tag products shown in Facebook and Instagram livestreams, letting customers see a product order page after tapping on those tags, Zuckerberg said during the livestreamed event. The company is working with e-commerce partners including Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics to support small businesses with Facebook Shops. Insight: Facebook’s introduction of Shops expands on past efforts to bolster mobile commerce, while the coronavirus pandemic has added urgency to helping small businesses whose brick-and-mortar stores were ordered to temporarily close. Facebook has previously said that its core ad business is seeing weaker demand due to the pandemic, but e-commerce is on the rise among quarantined consumers who can’t go to physical stores to buy goods. Shops could help Facebook capitalize on this opportunity and accelerate adoption for the shoppable features it’s been steadily building out over the past several years that look to give a stronger competitive edge against companies like Amazon. The social networking giant plans to expand the... read more

“Hi-Tech Owner on Business Trends Since Hawaii Opened Up” via Shop Eat Surf

Please click on the following link to view this absolutely relevant Shop Eat Surf Article (about BRA Distinguished Retail Member Hi-Tech Surf Shop):   Hi-Tech Owner on Business Trends Since Hawaii Opened Up Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf Not already a BRA Regular (no cost) or Distinguished Retail Member? You can easily opt in via this super simple join form:... read more

“New Survey Results Show Core Retailers As More Optimistic” provided by Action Watch (BRA Supporting Vendor Partner)

Thanks to Action Watch for supporting BRA as a Supporting Vendor Partner and for providing the following intel directly to our organization. The following survey results represent the status for independent surf and skate specialty retailers during the first week of May 2020. All respondents participated anonymously, and the data has been aggregated to reflect: • Emergency Funding• Current Store Status• Business Health Thanks again to Action Watch for supporting BRA as Supporting Vendor Partner and for providing this intel directly to our organization. As a reminder, BRA Distinguished Retail Members benefit from our relationship with Action Watch by receiving quarterly reports upon request. The data in the reports are from the ActionWatch Retail Panel, which is made up of over 250 U.S. surf and skate retail stores.  These are made available to you as a benefit to BRA Distinguished Retail members so that you can compare your store against other similar stores (shop names and other confidential info is not shown). If you are a BRA Regular Retailer and would like to receive links to quarterly Action Watch Data reports as well as a number of additional special offerings and discounts by upgrading your Membership to Distinguished, simply email doug@boardretailers.org and he will email you an invoice for the $99.00 Annual Membership Fee. If you are not yet a BRA Retail Member, you can opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via the link to the super simple join... read more

“Introducing The Shop Local Project” via Shop Eat Surf

Please click on the following link to view this Shop Eat Surf Article:   Introducing TheShopLocalProject.com BRA note: This helpful non-profit initiative was created by BRA Supporting Vendor Partner ENDVR.io and is backed by Board Retailers Association Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join... read more

“COVID-19 is Spurring a New Kind of Localism – FOR ONCE, DISCOURAGING OUT-OF-TOWN SURFERS IS ABOUT MORE THAN LOCALS’ WAVE COUNT” by ZANDER MORTON via Surfer Mag

Photo Credit: Grant Ellis – As beaches reopen, some surfers try to regulate their local lineups to avoid overcrowding during the COVID crisis In March, coastal communities around the world closed their beaches in an attempt to curb group gatherings and stop the spread of COVID-19. Now, as certain governments begin to relax restrictions and reopen beach access, some areas are showing a resurgence in a different kind of enforcement, with some surfers trying to regulate their lineups as a means to keep their spots overcrowded by visitors. This week, The Sydney Morning Herald reported that in parts of Sydney, Australia, surfers have invoked a bit of old-school localism, posting signs near the beach saying things like “If you don’t live here, don’t surf here”, “If you decide to come out anyway, it’ll be a short surf anyway”, and “You’re putting our community at risk.” Some signs were even mocked up to resemble official council notices. “There’s definitely been some grumbling because there [have] been a heap of people surfing,” says Sydney-based surfer and longtime surf writer Nick Carroll. “So many people are working from home, etc., plus every kid is homeschooling. That’s meant a lot of people in the lineups.” When asked if he’s seen more signs than usual, or witnessed any aggressive behavior, Carroll continues: “There have been a few of those signs around, ‘If you don’t live here, don’t surf here, respect our community’ whatever, but they feel pretty feeble to me, they’re always anonymous, so it’s kind of pathetic.” Outside of Sydney, other “locals-only” signs have been less aggressive — like in a town south of... read more

“Ron Jon President on Store Openings” by Tiffany Montgomery via Shop Eat Surf

Please click on the following link to view this absolutely relevant Shop Eat Surf Article (about BRA Distinguished Retail Member Ron Jon’s Surf Shop):   Ron Jon’s President on Store Openings Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat... read more

“Retail Recovery Playbook” – Courtesy of Retail Smart Guys and Management One

Click the following link to view this excellent strategic retail resource courtesy of Dan Jablons of Retail Smart Guys and the awesome people at Management One: Retail Recovery Playbook If you would like access to more resources that help you to lower day to day costs, increase profit margins and create more remarkable customer experiences, you should opt in to a BRA Regular or Distinguished Retail Membership. Regular (no cost) BRA Retail Members have a voice, benefit from BRA relationships and you have access to BRA programs and resources.  All Regular Retail Members will be included in periodic member surveys, receive regular communications (Bi-monthly newsletter and exclusive partner emails detailing the latest issues, products and services affecting the industry and independent retailers), receive a number of BRA Vendor Partner discounts as well as limited Brand Partner offerings, quarterly educational webinars and free access to most BRA sponsored Gatherings, Trade Shows and Retailer Roundtable Events. Distinguished BRA Retail Members have all the benefits of Regular Membership and so much more.  You will receive even more discounts on the latest vendor services and products that as an individual shop you might not otherwise be able to access.  Our Distinguished Members are provided with training and education opportunities and occasional invitations to exclusive industry events. We also provide you with industry and retail statistics via BRA Supporting Vendor Partner Action Watch—and the opportunity to participate in action-sports specific research programs.  We stand together as a voice in the industries that we serve to ensure our members are a part of the innovation and evolution of the board specialty retail. You can opt in to either... read more

“Skateparks Filled With Sand, So What, Shut Up And Skate – Venice and San Clemente skateparks get filled in with sand, here’s why it’s okay” by Jaime Owens via Transworld Skateboarding

When videos of the San Clemente and Venice, CA skateparks getting filled with sand went viral last week, many in the skateboarding population and beyond had real negative reactions – the outrage was fast, extreme, and polarizing. There was a lot of online screaming about personal freedom being take away. There was even a line of screaming about sand damaging the parks. The parks. Which are made of concrete. Being damaged by sand. For those of you who were up in arms about this, I’m here to tell you: everything’s gonna be fine, just fine. The parks were filled in because skaters weren’t obeying local ordinances mandating social distancing or respecting the clearly posted “No Trespassing” signs. Was it an extreme measure? Yes. Was it warranted? Probably, because what skater do you know who respects “No Trespassing” signs? I surely have skated right past my fair share or thousands. Having your local skatepark filled with sand is a bummer, I feel you, particularly when you have no clue when it’s going to get cleaned out. But the moral of the story is,  I don’t really give a shit and neither should you. San Clemente is my local park, and I want to skate it as badly as all the skaters who freaked out about the sand, but it’s still there. They didn’t bulldoze the damn thing, and one of these days it’ll be skateable again (no, Johnny, sand can’t hurt the concrete). But, more importantly, when did we let our skateboarding get regulated by whether some skatepark is open or not? There’s so much other shit to go skate, and... read more

“See Which States Are Reopening and Which Are Still Shut Down” By Sarah Mervosh, Jasmine C. Lee, Lazaro Gamio and Nadja Popovich via The New York Times

After weeks of shutdown because of the coronavirus pandemic, the nation is beginning to slowly open up. Beaches and state parks are reopening to visitors, spurring concerns about overcrowding. The first barbers have returned to work, masks over their faces. Even some restaurants are getting ready to serve customers again. The reopenings — which in some cases have gone against the advice of public health experts — are happening piecemeal even as the number of new cases increases or remains steady across many states, leading to both pushback and confusion. The New York Times is tracking when orders to stay at home are lifted in each state, as well as when broad reopenings are allowed in public spaces, such as restaurants, retail stores, salons, gyms and houses of worship. In some cases, stay-at-home orders are lifting separately from restrictions on businesses. This page will be updated regularly. To view this entire article and the interactive map (both updated regularly), click on: NY Times States Reopen... read more

“LIBERATING SKATE SPOTS WITH THE KNOB BUSTER” via Jenkem Mag

Skate stoppers are an unfortunate reality for skaters, but if you live in Southern California, you now have a masked hero who is alleviating these pains by unknobbing spots all across Los Angeles County for skaters to enjoy. The Knob Buster, as he’s known, prefers to stay anonymous, but he’s still actively sharing his handiwork with the skate world via social media. He’s got an Instagram account cataloging the spots he’s freed up, and you can even tag posts on Instagram with #calltheknobbuster to let him know of a spot you think deserves to be freed from its shackles. Chances are he might make your dreams come true. We had our friend Bobby Bils follow The Knob Buster for a day as he hit a couple of rails. After some close calls with onlookeres and a little elbow grease, LA was left with two more skateable spots (as if they needed any more). Check out The Knob Buster’s adventures in the player above and make sure to call him if you know of a spot in need — within reason, of course. Video by: Bobby BilsShare this with a vandal on FacebookReport this as destruction of property on Instagram and Twitter For even more outstanding skateboarding related content, visit http://www.jenkemmag.com/ Please note that Board Retailers Association does not condone any acts of vandalism or destruction of private property, but it is good to know this valuable customer resource... read more

“What’s Selling at Aqua East?” via Shop Eat Surf (Executive Edition)

Please click on the following link to view this excellent Shop Eat Surf Article:  What’s Selling at Aqua East? Please note that this article featuring BRA Distinguished Retailer Aqua East Surf Shop is a Shop Eat Surf Executive Edition article so you will need to sign up and pay for access before viewing. We, at BRA,  feel that the benefits of the SES Executive Edition Membership clearly outweigh the cost. Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat... read more

“U.S. Supreme Court Delivers Victory for the Clean Water Act!” by Angela Howe via Surfrider Foundation

Surfrider Foundation and our co-plaintiffs in the Hawaiʻi Wildlife Fund v. County of Maui case are celebrating an important victory today with the decision to protect water quality and the intent of the Clean Water Act by the United States Supreme Court.  In a 6-3 ruling, the majority of the court refused to allow a large loophole in the Act and found that liability for pollution exists “when there is direct discharge from a point source into navigable waters or when there is the functional equivalent of a direct discharge.”  This litigation was filed to stop polluting discharges from the Lahaina Wastewater Reclamation Facility in Maui that discharges 3-5 million of gallons of treated sewage each day into the Pacific Ocean via the groundwater beneath the facility, devastating a formerly pristine reef and recreational resources, including at Kahekili Beach.  In April of 2012, Surfrider Foundation, Sierra Club-Maui Group, West Maui Preservation Association and Hawai’i Wildlife Fund, as represented by Earthjustice, filed suit in federal district court to address water quality violations of the County and the resulting intense threat to beachgoer health and safety posed by contaminated nearshore waters. The Clean Water Act (“CWA”) requires those who discharge pollutants into navigable waters from pipes or wells to obtain a federal permit.  The district court and Ninth Circuit Court of Appeal agreed with the plaintiffs, but the County appealed to the Supreme Court. The question presented to the Supreme Court was whether the CWA requires a permit when pollution originates from a point source (like the wastewater plant on Maui) but is conveyed to navigable waters by a nonpoint source, such as groundwater here.  The November 6, 2019 oral argument at... read more

“Core Retailer Survey on Ability to Survive Crisis” provided by Action Watch (BRA Supporting Vendor Partner)

Thanks to Action Watch for supporting BRA as a Supporting Vendor Partner and for providing the following intel directly to our organization. Thanks again to Action Watch for supporting BRA as Supporting Vendor Partner and for providing this intel directly to our organization. As a reminder, BRA Distinguished Retail Members benefit from our relationship with Action Watch by receiving quarterly reports upon request. The data in the reports are from the ActionWatch Retail Panel, which is made up of over 250 U.S. surf and skate retail stores.  These are made available to you as a benefit to BRA Distinguished Retail members so that you can compare your store against other similar stores (shop names and other confidential info is not shown). If you are a BRA Regular Retailer and would like to receive links to quarterly Action Watch Data reports as well as a number of additional special offerings and discounts by upgrading your Membership to Distinguished, simply email doug@boardretailers.org and he will email you an invoice for the $99.00 Annual Membership Fee. If you are not yet a BRA Retail Member, you can opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via the link to the super simple join... read more

“Jeff Kearl on How Pandemic May Change Industry Going Forward” via Shop Eat Surf (Executive Edition)

Please click on the following link to view this excellent Shop Eat Surf Article:  Jeff Kearl On How Pandemic May Change Industry Going Forward Please note that this particular article is a Shop Eat Surf Executive Edition article so you will need to sign up and pay for access before viewing. We, at BRA,  feel that the benefits of the SES Executive Edition Membership clearly outweigh the cost. Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat... read more

“Businesses Look to Government Lifelines in Order to Survive” by Andrew Asch via Apparel News

Like thousands of other businesses, Pocket Square Clothing, a maker of suiting accessories and bespoke clothing, had to furlough its staff because of the COVID-19 crisis. PSC co-founders Rodolfo Ramirez and Andrew Cheung saw their business come to a sudden halt just one year after they had acquired a 10-person sewing shop, Top Hand MFG, near the University of Southern California. But a few days later the city allowed PSC to reopen and the clothing company was able to bring its staff back. The local government had found a quick resolution to some of the company’s problems. The City of Los Angeles deemed PSC an essential business after it signed up for L.A. Protects, an initiative to mobilize Los Angeles apparel businesses to make face masks and personal protective equipment. PSC received no funding from the city; however, the city provided a database where companies needing face masks could contact manufacturers making the protective equipment, Ramirez said Getting involved with the L.A. Protects program meant that they had to rearrange the factory’s layout and bring it to the social-distancing specifications required by the Centers for Disease Control. Ramirez and Cheung are also working more than 12-hour days sourcing fabrics and materials to make face masks, Cheung said, “You have to start from scratch, and everyone is looking for the same thing you are,” he said of his new responsibilities. PSC is one of the few companies that has avoided a shutdown during the current crisis. Many shuttered companies had to suffer through massive furloughs and layoffs. Many of them don’t see quick fixes ahead, despite federal, state and local governments offering loans and stimulus... read more

“Complimentary Webinars hosted by the good people behind Surf Expo and Outdoor Retailer” via SurfExpo.com

This series of complimentary webinars led by experts is designed to help Retailers combat and navigate through the challenges that COVID-19 has posted, and find success despite the obstacles ahead. We have partnered with Outdoor Retailer, ASD Market Week and NY NOW to provide this comprehensive series. *Please note: Seating to the live webinars is limited. On-demand versions will be posted here shortly after the live webinars end.  Webinar 1: Redefining Retail: 5 Realities Retailers Can Do Now to Help Protect their Business LaterThursday, April 16, 2020 | 4:00 PM EDT Register Here> The world has experienced unexpected change when it comes to commerce and that includes how retailers engage with customers, how consumers shop with brands, and what connects them in-between their purchasing decisions. While COVID-19 continues to cause challenges for retailers online and offline alike, this webinar will unveil actionable steps commerce-focused companies can make in order to help protect their business longevity. Join Nicole Leinbach Reyhle, Founder at Retail Minded, and learn 5 ways to help your business despite the challenges of COVID-19 PLUS gain resources and actionable insight to help you navigate the future of retail in the world of coronavirus. Featured Speaker: Nicole Leinbach Reyhle, Author of ‘Retail 101: The Guide to Managing & Marketing Your Retail Business’ and Founder at Retail MindedNicole Leinbach Reyhle is recognized as a global retail thought leader from companies that include IBM, American Express, Vend and more – including having been recognized as #3 out of 100 worldwide retail influencers. Reyhle regularly contributes to media outlets that include Forbes, Entrepreneur, NBC and others – as well as speaks at worldwide events with a core concentration... read more

“Brain Floss: Paul Kobriger” via Transworld Skateboarding

April 10, 2020 This one’s amazing and special to us. Paul worked as our Marketing Director for several years and rediscovered his love and talent for illustration while at Transworld. We saw his hobby turn into a full blown artist’s awakening, and he even penned our Dylan Rieder tribute cover. His pro skater and musician portraits are displayed across the country in the traveling Punk Rock and Paintbrushes shows, and are favorite pieces of the skaters themselves. For more outstanding skateboarding related features and videos via the following link: https://skateboarding.transworld.net/ If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join... read more

“Coastal Breeze Can Carry COVID-19 More Than 6 Feet, Says Virus Expert – IN CASE YOU NEEDED ONE MORE REASON TO STAY AWAY FROM THE BEACH” by Todd Prodanovich via Surfer Mag

Photo Credit: Grant EllisA perfect example of what not to do. Malibu crowds, sometime before the COVID-19 pandemic. Between stay-at-home orders, threats of fines for surfing and the off chance of getting shot at (if you happen to live in Costa Rica), there are plenty of reasons to steer clear of the beach right now. But if the sum total of those is somehow still not enough to keep you from paddling out, consider this: coastal breezes don’t care about our social distancing protocols and can carry the COVID-19 virus distances greater than 6 feet. That’s right, according to UC San Diego atmospheric scientist Kim Prather, who studies how viruses and bacteria can be transmitted in the ocean, your 6-foot safety bubble is burst when you enter a breezy environment, as the ocean and beaches frequently are. “Surfers are saying that they’re safe if they stay 6 feet away from other people, but that’s only true if the air isn’t moving,” Prather told the San Diego Union-Tribune. “Most of the time, there’s wind or a breeze at the coast. Tiny drops of virus can float in the air and get blown around.” In the UT article, Prather compares the way virus-carrying droplets travel in the breeze to the way cigarette smoke travels downwind. While you’re not gonna smell someone’s ciggy from very far away when the air is still, you can pick it up from a good distance with the wind. So what would be considered safe social distancing amid an ocean breeze? Pretend you’re standing 6 feet away from someone at the beach. OK, now back up. Keep going back. A... read more

“Jeff Grosso R.I.P. 1968-2020” via Transworld Skateboarding

Today, legendary ’80s vert skater and host of Vans’ ” Loveletters To Skateboarding” Jeff Grosso passed away at his home (1968-2020). We don’t have any details right now, but our deepest condolences go out to his family, close friends, and all his fans around the world during this heavy time. Jeff was a unique, funny, opinionated motherfucker that loved skateboarding and always kept the true spirit of it alive. His Love Letters show was a way for him to educate the youth and future generations of where that spirit and attitude came from so that it could carry on in some fashion and not be forgotten, and we loved him for that. He always spoke for the outcast, misfits, weirdos that made skateboarding so great and special. He was the people’s champ! Man, this one hurts. Here are some words from around the industry: “Jeff was a true skateboarder at his core, and a great wealth of entertainment, insight and valuable philosophy to a younger generation. I was lucky enough to skate with him over the last four decades and occasionally featured on his Vans “Love Letters” series. Jeff had a genuine love of skateboarding and a renegade attitude. One of the last times we spoke, we talked about how ridiculous it is that we still get to do this for a living and that anyone even cares what we do or think in terms of skateboarding at our age. I believe Jeff is a big reason that anyone truly cares, and skateboarding was lucky to have him as an ambassador and gatekeeper to its history. He was also a great... read more

“Why Are Surfers Getting Shot At By Police In Costa Rica?” by Zander Morton via Surfer Mag

Photo Credit: Instagram – A frame from the viral video of a surfer being shot at by a police officer in Playa Hermosa., Costa Rica. LOCAL NOE MAR MCGONAGLE ON THE RECENT DRAMA AMID THE COUNTRY’S COVID-19 LOCKDOWN We’re all in this COVID-19 crisis together. Isn’t that wild? Wherever you’re at right now you can relate. It’s as if a Category 5 hurricane is bearing down on the entire world, and we have no idea how or when it will ever dissipate. Last week countries everywhere began ordering residents to stay at home. And then they started closing beaches and lineups. From South Africa to Indonesia perfect waves are currently going unridden for the first time in 50-plus years. J-Bay is on lockdown. Surfers in LA are getting $1,000 fines. And in Costa Rica, cops are firing guns at surfers — well, at least one cop did. Wanting to hear more about the COVID-19 situation down in Costa Rica, we called Noe Mar McGonagle, after he’d been “arrested” for surfing at the same beach (his local beach) where a surfer had a gun fired at him (or at least in the vicinity of him) a couple days earlier. We saw the photo of you being escorted off the beach in cuffs from the other day. Walk us through that situation. Did you know it was illegal to surf? Yeah, we’d been banned from surfing — the whole country, all beaches — for a couple of weeks already. But everyone was pushing it, still surfing. That day I was just surfing totally by myself, and I had 10 cops rock up on me... read more

“MY DOORS ARE CLOSED…..NOW WHAT??” by BRA Supporting Vendor Partner Dave Seehafer of Global Wave Ventures

(aka how to stay stoked during these crazy times!)In the past couple of weeks, I’ve had numerous conversations with specialty retailers across the nation to brainstorm ways to keep revenue flowing, customers happy, employees paid and much more. Here are a few ideas that may help you during these unprecedented challenges: –COMMUNICATE WITH YOUR CUSTOMERS—keep them coming to you!Send messages to keep them stoked and positive via email, Instagram, Facebook, Twitter, direct mailAnnounce the “special” services that you are offering i.e. free local board delivery, free t-shirt with any online purchase, etc. Create online videos of new products arriving in the store, review of latest surfboard or finsPartner with local gym, physical therapist, yoga studio on how to stay in shape for surfing/paddlingRaffle off a high-ticket (but slow moving) item—surfboard, paddleboard, paddle, wetsuit –DO A PHYSICAL INVENTORYCompare/update physical numbers to those on your POS systemIdentify products to go on sale –REVIEW/UPDATE POS/POP SYSTEMUpdate, correct any numbers, based on physical inventoryCreate a 1 page “hot sheet” which identifies top sellers, slow movers, low inventory levels –REVIEW ALL PENDING ORDERS NOT YET RECEIVEDRevamp 2nd quarter sales projections, and adjust open-to-buy accordinglyAdjust ship dates or cancel orders if necessary –RE-MERCHANDISE THE STOREGreat time for new paint, more lighting, revamped dressing rooms, expanded window displayMove racks around—move departments around—make it look new and fresh! –DEVELOP NEW ART/LOGOS FOR YOUR PRIVATE LABEL GOODSGood time to focus on high quality, high margin productsAdd a new category –DO SOME EMPLOYEE TRAININGCreate “what if” scenarios and have them act them out with each otheri.e. how to handle refunds, how to upsell without pressure, how to cross-merchandisekey questions... read more

“How U.S. Surf Shops Are Trying to Adapt During COVID-19 Pandemic” by James Burke via Surfer Mag

IT’S FAR FROM BUSINESS AS USUAL AT OUR CULTURAL WATERING HOLES Many surf shops that have been around for decades, like Hansen’s Surfboards, have taken a big hit in sales this month due to the COVID-10 outbreak. Photo credit: Hansens It’s hard times all around as we all batten the hatches and hunker down for the storm caused by the novel Coronavirus. Small businesses, in particular, are feeling the devastating effects of the COVID-19 crisis we’re in. And surf shops — our culture’s brick-and-mortar watering holes — are no exception. Shop owners in the U.S. are bracing for the long haul, turning to their e-commerce sites and offering free shipping and sitewide discounts to remain afloat — but they’re not losing hope just yet. “It’s like Groundhog Day around here. A few of us come to work, we get some work done,” says Josh Hansen, of Hansen Surfboards, one of San Diego’s oldest surf shops. “We’ve been shut down now for seven days, and quite frankly, the seven days prior to that we were seeing maybe an 80 percent falloff in business. Our March business will be down probably 60 percent, and we’re anticipating probably not being open in April. So, yeah, it’s challenging. We’re rationing our cash and just trying to understand the small business loan that’s coming out through this new bill that Congress just signed. We should have details on that soon, and be able to make a decision on which direction to go from there. But, we’re blessed to be financially strong, so we feel like we can get through this. If we can’t get through... read more

“Some Landlords Offering Rent Relief to Retailers” via Shop Eat Surf (plus rent relief request form letter template resource from Board Retailers Association)

Please click on the following link to view this absolutely relevant Shop Eat Surf Article:   Some Landlords Offering Rent Relief to Retailers Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat Surf Note from Doug Works (BRA Executive Director): We, at Board Retailers Association, are pleased that Shop Eat Surf reported on this important topic. BRA recently developed a Rent Relief Request form letter template for our Regular (no cost) and Distinguished Retail Members upon request to help start this much needed conversation and communicate your request for rent relief in a reasonable and eloquent manner to your Landlord. Please email doug@boardretailers.org if you would like us to send you this customizable template as well as some links to relevant articles that back up your position, which you can send along to your Landlord with the... read more

“2020 Tokyo Olympics Will Be Postponed Due To Pandemic, According to IOC Member “ON THE BASIS OF THE INFORMATION THE IOC HAS, POSTPONEMENT HAS BEEN DECIDED”” via Surfer Mag

Photo Credit: Moran Kolohe Andino might have to wait another year to chase gold. Just a month ago, at the end of February, rumors began circulating about the possible cancellation of the 2020 Tokyo Olympics Games if the coronavirus continued to spread worldwide. A long-time senior official at the International Olympic Committee by the name of Dick Pound estimated that the committee had until the end of May to decide whether or not to call off the Games. A spokesman for the Japanese government, however, said that the IOC was continuing with preparations for the Games as scheduled. But much has changed over the past few weeks, with countries going on full lockdown, sporting events of all sizes canceled and the number of COVID-19 cases climbing each day, and now it seems that the IOC is having to make a difficult decision. In response to the ongoing outbreak, Pound told USA Today that the 2020 Tokyo Olympic Games are going to be postponed, likely to 2021, with the details to be worked out in the next four weeks. “On the basis of the information the IOC has, postponement has been decided,” Pound told USA Today in a phone interview. “The parameters going forward have not been determined, but the Games are not going to start on July 24, that much I know.” Pound’s comments came on the heels of the IOC’s announcement Sunday that they were considering postponing the event to a later date. A complete cancellation of the Games was ruled out, with the board noting that doing so would “destroy the Olympic dream of 11,000 athletes”. According to CNN, the IOC has been... read more

“FREE DROP SHIP COMMERCE FROM EXCHANGE COLLECTIVE”

BRA Supporting Vendor Partner, Exchange Collective, is here to help our BRA Retail Members BELOW IS A MESSAGE FROM OUR FRIENDS AT THE EXCHANGE COLLECTIVE. With retailers having to shut down, Exchange Collective wants to help be a part of a proactive solution to what is going on.  We believe if we work together with brands and retailers during this uncertain time, we can build a better retail landscape now and for the future. We are offering a free drop ship commerce solution for retailers that don’t have anything right now.  We are also onboarding brands for free, to provide this drop ship capability for the retailers. This will increase the number of brands a retailer can offer their customers. What we need from you is to spread the word. Please, share this with all the brands and retailers you are connected with. Here is a link you can share. We will work with all retailers and brands to get them going as fast as we can. We are dedicated to making a positive change to how brands and retailers work together. Lastly, if you or someone you know wants to get involved please let us know.  There are many ways to be a part of this. We cannot do this alone and it will take a collective effort to provide customers the best experience possible. ThanksDave and Dan PankratzCo-FoundersLearn more by clicking this... read more

“Brand Leaders Paint Grim Picture of Current Challenges” via Shop Eat Surf (Executive Edition)

Photo courtesy of CDC Please click on the following link to view this somewhat disturbing Shop Eat Surf Article: Brand Leaders Paint Grim Picture of Current Challenges Please note that this particular article is a Shop Eat Surf Executive Edition article so you will need to sign up and pay for SES Executive Edition access before viewing. We, at BRA,  feel that the benefits of the Executive Edition Membership clearly outweigh the cost. Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this link: Shop Eat... read more

“Olympics Postponed and Hierarchy Breakdown” by Dave Carnie via Transworld Skateboarding

Editor’s Note: USA Today just confirmed that the Olympics have been postponed until 2021. This story highlights the cancellations prior to this news and the Hierarchy of the Olympics. On March 13, 2020, the World Skate site provided an update regarding the Olympic qualifying schedule. As you would expect, all of their events are either cancelled, or suspended, or are under consideration to be cancelled or suspended: “Following the recent increased provisions around the world to contain the Coronavirus (COVID-19), please find a new update below on Skateboarding Olympic Qualification Events planned before the end of April 2020.” 1. SLS – STREET PRO TOUR – LAS VEGAS (USA) Date: 24 – 29 March 2020 SUSPENDED 2. LIMA OPEN – STREET & PARK 5 STAR EVENT – LIMA (PERU) Date: 5 – 11 April 2020 SUSPENDED 3. RIZIN ARK LEAGUE – STREET 5 STAR EVENT – SAMUKAWA (JAPAN) Date: 21- 26 April 2020World Skate is currently assessing with the Local Organizer the impact of the new provisions on the event, and the ability for athletes to enter the country, practice and compete. 4. SLS – STREET PRO TOUR – BEIJING (CHINA) Date: 28 April – 3 May 2020 CANCELLED First, is there even going to be an Olympic Games this year? The International Olympic Committee (IOC) has not cancelled them yet, and I’d be surprised if they do, so, probably. I base this on evidence that everyone involved with the IOC is so greedy and corrupt that even a nuclear holocaust wouldn’t be cause to cancel. (The IOC’smost recent statement says that they “remain fully committed to the Olympic Games Tokyo 2020.”) Second question: if there is an Olympic Games in... read more

“How to Save your Local Gear Shop” via SNEWS

The coronavirus crisis has hit independent retailers hard. Let’s make sure they (you) can weather the storm. Spread the message and help us save local retailers. As the coronavirus crisis spreads, independent retailers are hurting badly. (Even before this pandemic, many were losing business to Amazon and other direct-to-consumer competition.) Shops are now empty, workers have been sent home, and cash flow is drying up. At the same time, retailers still have bills to pay, inventory to move, and payroll to meet. We all love our local gear shops. They are the lifeblood of outdoor recreation at the community level, providing everything from expert advice to gathering places for our fellow adventurers. Without them, the outdoors—and our lives as lovers of the outdoors—would be vastly different. Editor’s note: Supporting local retailers, from the Editor-In-Chief of SNEWS Right now, independent specialty retailers need your help. Keeping the lights on requires one simple action on your part: buying gift cards. Like a cash advance, visit your local retailer’s website and offer these funds as a credit against your own future purchases. Buy gift cards for yourself, your friends, as birthday or graduation gifts—anything. It’s a small act, but for your local shop, it will make all the difference. And at some point, you will need a new jacket, a new pack, or a new water bottle. Finally, please share this page and spread the hashtag #SaveYourLocalGearShop. When you buy a gift card, tag the shop, too. Our local retailers are counting on us. It’s time to step up and help. For more informative outdoor news related articles, visit:... read more

“IS IT SAFE TO SKATE IN THE TIME OF CORONAVIRUS?” via Jenkem Mag

by CHRISTIAN KERR  Just a few months ago, when the first person died of a mysterious new form of the coronavirus in China, we were still arguing over the pretentious poetics of Verso. But now, with over 173,000 confirmed cases and nearly 7,000 deaths attributed to that virus across the globe, we’ve been arguing over something else: What should skaters be doing during the pandemic? COVID-19, the name given to this particular strain of coronavirus, is no normal flu, and drastic measures are being taken to stop its spread. The suddenly empty sidewalks and open schoolyards seem like a skater’s dream scenario (so much is obvious even to skater moms). But given all the uncertainty surrounding this virus and how contagious it seems to be, should we even be skating? There’s a complicated ethical calculus necessary here and the math is pretty hard. To help make some sense out of the confusion, we rounded up some tips and resources so you can make the right decision for you and the people around you. Dumbass Disclaimer: We at Jenkem are not medical professionals. In fact, we’re barely professionals. Still, we compiled this information to the best of our limited knowledge from the most trustworthy sources we could find. Talk to your doctor (if you have one), stay on top of the news, and always act out of an over-abundance of caution for the most vulnerable amongst us. The Godfathers of Skating’s lives depend on it. IS IT OKAY TO GO SKATEBOARDING? via @quartersnacks There isn’t a simple answer to the question of whether it’s okay to go skating, but if you wanted the hardline, most-responsible answer,... read more

“SIMA Award Winners Announced (including Retailers of the Year)” via SIMA email announcement

WINNERS FROM THE 16TH ANNUAL SIMA AWARDS More than 300 attendees from surf companies, specialty retail shops and friends of the industry attended the 16th Annual SIMA Awards on March 11, 2020 to cheer on and celebrate the outstanding innovations and contributions made to the industry by the 86 finalists. Be sure to scroll to bottom of page to see PHOTOS of winners, finalists and attendees of the awards ceremony.  Congrats to the Winnersfrom the 16th Annual SIMA Awards! PRODUCT CATEGORIESAccessory Product of the YearWINNER: Surf Sessions by SurflineOther Category Finalists:FinPuller by FinPullerSearch GPS2 Watch by Rip CurlSurf Boot Mid by VansThe 4ocean Bracelet by 4ocean Environmental Product of the YearWINNER: The 4ocean Bracelet by 4oceanOther Category Finalists:Billabong Recycler by BillabongMen’s & Women’s Yulex Wetsuits by PatagoniaAlgae Traction by Slater DesignsUpcycled Coconut Boardshort Collection by Vissla Footwear Product of the YearWINNER: UltraRange Hi DL MTE by VansOther Category Finalists:Alapa Li by OlukaiRivi Slide by QuiksilverCushion Bounce Collection by ReefPair O Dice by Sanuk Eyewear Product of the YearWINNER: JJF12 by ElectricOther Category Finalists:Sampan by Costa SunglassesRob Machado Resin Collection by DragonOMAR by Otis Eyewear Wetsuit of the YearWINNER: Infiniti LTD by XCEL WetsuitsOther Category Finalists:Hyperfreak Series by O’Neill WetsuitsFlashbomb Heat Seeker by Rip Curl7 Seas Wetsuit Collection by Sisstrevolution7 Seas Wetsuit Collection by Vissla Surfboard CategoriesPerformance Shortboard Model of the YearWINNER: Cymatic by Slater DesignsOther Category Finalists:Seaside by Firewire SurfboardsBlack Baron by JS IndustriesAstro Pop by Pyzel419Fish by Rusty Surfboards Alternative Surfboard Model of the YearWINNER: Shadow by PyzelOther Category Finalists:Monsta Box Hyfi by JS IndustriesThe Blade by Rusty SurfboardsFRK by Slater DesignsDisco Inferno by Surftech x Sharp Eye... read more

“The WSL Cancels First World Tour Stop Due to Coronavirus” via Surfer Mag

ALL OTHER WSL EVENTS IN MARCH WILL ALSO BE CANCELED AS COVID-19 FEARS ESCALATE MARCH 12, 2020 BY ASHTYN DOUGLAS Photo Credit: Chachi The World Surf League just announced that due to the quickly escalating situation surrounding the COVID-19, all events slated for the month of March will be canceled, including the first stop on the ‘CT, the suddenly-ironically-titled Corona Gold Coast Open. The decision came as a preemptive move out of “caution for the safety of our athletes, fans, and staff.” Continue reading for more from the WSL on their recent decision: This decision is based on guidance from the World Health Organization, who has declared that COVID-19 is now a global pandemic, as well as the Centers for Disease Control and Prevention, governments and local public health authorities where our events are being held. “Coronavirus is having massive consequences for sporting events and gatherings of all kinds around the world, and we are no different,” said WSL CEO Erik Logan. “We did not take this decision lightly as we are aware that it has a significant impact on the surfing community. However, the health and safety of our athletes, fans, and staff are paramount. From the standpoint of social responsibility, we also take very seriously the role our events might play in accelerating the spread of the virus. We’ve been in close contact with our athletes and we feel strongly that this is the right thing to do right now.” “The fluid nature of this situation is forcing us to evaluate things day-by-day, and even hour-by-hour,” Logan said. “As this continues to evolve, we’ll continue to adapt, endeavoring to make the... read more

“AN INTERVIEW WITH A SKATER UNDER CORONAVIRUS QUARANTINE IN CHINA” via JENKEM Mag

MARCH 10, 2020 /NIC DOBIJA-NOOTENS  Unlike most world news events, the COVID-19 coronavirus has already been affecting the skateboarding world. But in between wondering whether the Olympics will be postponed and whether we’ll even have to go to work anymore, no one’s really talked to any skateboarders living in quarantined areas.Through a friend, we were able to connect with a young woman named Coretta living in China who’s been under quarantine since January. She’s a skateboarder and usually works teaching kids how to skate at an academy in China, but for the past several weeks she hasn’t been able to skate or do much else. We chatted with Coretta to get a firsthand account of what things are like under a coronavirus quarantine. Her situation obviously doesn’t speak for everyone everywhere, but if your newsfeed and local gossip circles got you feeling overly anxious, hopefully this can offer a little perspective to keep you grounded as you continue scrubbing your hands with bleach. How long have you lived in China and what you do for work?I am in Ningbo, it is a second-tier city about two hours away from Shanghai. I have lived here for close to a year and a half now working as a skate coach at the Skateboard Supercross Academy. The SBSX skatepark is on the campus of the Zhicheng school where we offer skateboard physical education classes to the students as well as weekend lessons for anyone who wants to ride outside the school. How is the quarantine affecting you on a daily basis?Since returning to China from vacation at the end of January, I have seen many stages of the... read more

“Is the Coronavirus Threatening Surfing’s Olympic Debut? IOC SENIOR OFFICIAL SAYS GAMES MAY BE CANCELED BECAUSE OF SPREADING VIRUS” via Surfer Mag

Photo Credit: Craig – Kolohe Andino The Tokyo Olympic Games are scheduled to open in five months on July 24. Japan is reportedly spending at least $25 billion to put the games together, twice what they budgeted for the events. 11,000 athletes are gearing up for Tokyo. Housing has been built, media camps are in planning stages, billions of bucks in broadcast contracts long ago signed and budgeted. Surfing, finally for some, regrettably for others, will have its largest mainstream audience, maybe, just maybe, taking its place along snowboarding and skating as an action sport with a handful of marketable names and the occasional weekend contest on network TV. Then along comes the virus. Fears of a coronavirus spread into Japan from neighboring China is on the minds of the International Olympic Committee, prompting one longtime senior official at the IOC to say the unthinkable: The games may have to be canceled. “I’d say folks are going to have to ask: ‘Is this under sufficient control that we can be confident about going to Tokyo, or not?’” said the IOC’s Dick Pound. Pound estimates that the IOC has three months to wait and see what happens with the virus, meaning they could put off their decision about what to do until late May. He figures two months would be sufficient to ramp everything up in time to put the games on appropriately. A refresher: As of this week, over 77,000 cases of coronavirus have been reported worldwide with more than 2,600 dead, the vast majority in China. Japan has, thus far, seen 5 deaths. Though the virus and the illness... read more

“HOW NIKE SB’S DUNK CULTURE AFFECTS SKATE SHOPS” via JENKEM Mag

MARCH 5, 2020 /IAN BROWNING  The Travis Scott Dunks, which were released in skate shops last weekend, were a financial blessing for skate shops but also a headache for employees. Although shops posted detailed info on social media about how the shoes would be raffled, they were inundated with calls, emails, DMs, and comments from people dying to find a pair. Some shops, like Andrew in Miami, had a laugh making people rap Travis Scott lyrics over the phone just to get in the raffle. Other shops, fed up with the hype, posted their release info and unplugged for the week, turning their phones off and disabling comments on Instagram. Crushed in DC received over 100 calls in one day. Of course, because these $150 shoes sell for over $1,000 online, there’s also a tangible financial incentive to get a pair. StockX, the main shoe resale website that handles these transactions, is funded by venture capitalists and valued at over a billion dollars. Reselling sneakers has grown from an eBay hustle into an industry, and skate shops have become inadvertent players in it. the cause of the commotion Nike’s latest entry into the skate shoe market was initially successful in part due to hype built around limited Dunk releases. Some skaters were into the shoes, but so were people that had nothing to do with skating. “SBs were sort of a way where legit skaters and sneakerheads, who were sort of adjacent to skaters, met in the middle,” said Jian DeLeon, editorial director of Highsnobiety. “It was this trojan horse that brought fuckboys into skate shops.” For a handful of years,... read more

“Introducing Team USA’s Olympic Skateboarding Uniforms via Transworld Skate” by Dave Carnie

As you surely know, Nike released their Olympic Skateboarding uniform collection last week for the four Olympic Skateboard Federations they sponsor: Brazil, France, Japan, and USA. Nike delivered a handsome apparel collection, but not everyone is pleased with it. The decision to not protect apparel as “performance equipment” has potentially negative consequences for the future of skateboarding’s ecosystem. THE UNIFORMS It’s interesting that there’s not a single uniform, but rather plural: uniforms. It’s a snazzy collection that boasts a variety of options for the skaters to wear in competition. “It’s more of a kit of parts than an actual uniform,” Kelly Bird at Nike said, “because we were really cognizant about the fear of the Olympics and that skateboarding would have this homogenized look through a standard uniform. So we created a giant collection of apparel that included anything that we could picture anyone being into. At the beginning, I think it was like upwards of 20 skus. We want people to be individuals when they’re skating. If someone doesn’t want to wear, say, a pair of track pants, then they can wear the khakis. So we created a kit of parts, basically, instead of a single uniform, like, ‘Here’s your three piece outfit,’ and everybody has to wear it and look like the Sims team in the 70s, you know?” For those who decry the very idea of a skateboard uniform (which seems to be the angle in most stories I’ve read about these uniforms), may I remind you that uniforms have been a part of skateboarding since the very early days. Back in the 70s most teams... read more

“CHRIS HASLAM LAUNCHED A NEW BOARD BRAND FOR CHARITY” via JENKEM Mag

BEN STODDARD & MIKE BRADLEY /VIDEOS Like sub-prime mortgages in the mid-2000s, there are way too many pro-skater-owned board brands today. So when we heard Chris Haslam was starting one to kind of stave off retirement, we didn’t think much. But unlike most brands, Brainchild Skateboards has more of a purpose, in that a portion of all proceeds go to charities. Since the passing of his friend and former Dwindle teammate Ben Raemers, Chris decided to start off donating to Project Semicolon, a non-profit that works to prevent suicide by providing better access to information and resources. Chris also runs his brand from a van that he lives/sleeps/pees(?) in. That means he travels with stacks of up to 100 boards and piles of T-shirts in custom storage containers, ready to pack and ship stuff wherever he is. Interested in his brand, and deeply curious about his #VanLife, we got one of Chris’ friends to make this video profile on everything he’s been up to. His van seems to be pretty tricked out, but if you want to brainstorm any ideas to make it faster or more profitable, hit us up in the comments and we’ll print ’em out and mail them forward. For more interesting and informative articles, visit: http://www.jenkemmag.com/ If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join... read more